--- title: "Dishant Munjal - Growth Marketing Lead in Bengaluru | Tal" description: "Meet Dishant Munjal, Helping embedded engineers ship AI to edge hardware faster | Growth & Marketing @ CraftifAI | Perception Pipelines + Firmware Automation | Ex- Amazon based in Bengaluru. AI stack includes claude code, elevenlabs, and kiro." image: "https://tal.club/meet/dishant-munjal/share-image" --- # Dishant Munjal on Tal ## Headline Helping embedded engineers ship AI to edge hardware faster \| Growth & Marketing @ CraftifAI \| Perception Pipelines \+ Firmware Automation \| Ex\- Amazon ## About Edge AI has a deployment problem\. Actually, it has two\. Problem one: building a perception pipeline that works across different hardware targets, camera configs, and model architectures takes weeks of manual engineering\. Every new deployment feels like starting from scratch\. Problem two: the firmware layer\. Every time you target a new SoC or MCU, someone has to hand\-write board support packages, memory maps, inference runtime configs, and DMA setups\. Same logic, different hardware\. Over and over again\. Both problems share a root cause\. The tooling hasn’t kept up with the hardware\. I lead growth marketing at CraftifAI, where we’re building AI\-powered tools that solve both sides of this equation: → PipeGen automates perception pipeline development for edge deployment → FirmGen generates production\-ready firmware for target hardware automatically → AgentIQ \(coming soon\) brings agentic AI workflows to the embedded engineering process\. On LinkedIn, I write about: → The firmware and deployment bottlenecks slowing down edge AI → Where perception engineering and embedded tooling are headed → How agentic AI will reshape hardware\-software co\-design → Building a deep\-tech AI startup in India If you’re an embedded engineer, a firmware developer, an ADAS architect, or anyone building AI systems for real hardware with real constraints, you’re in the right place\. Let’s connect\. I reply to every DM and comment\. ## Location Bengaluru ## AI stack claude code elevenlabs kiro lovable midjourney n8n ## Work experience Growth Marketing Lead at CraftifAI, May 2026 \- Present · 5 mos, Bengaluru, CraftifAI builds AI\-powered tools that compress the edge AI deployment cycle\. Two core products live today: PipeGen: automates perception pipeline development for edge hardware, replacing weeks of manual configuration with AI\-driven pipeline generation\. FirmGen: auto\-generates production\-ready firmware for new target boards, eliminating the repetitive BSP and runtime integration work that burns embedded engineering teams\. AgentIQ: an agentic AI engineering assistant for perception and firmware workflows \(in development\)\. Leading growth marketing strategy, content, and go\-to\-market across all product lines\. Building CraftifAI’s presence in ADAS, robotics, industrial automation, drone perception, and smart manufacturing\. Marketing Manager at Amazon, Oct 2024 \- May 2026 · 1 yr 8 mos, Bengaluru, Led marketing and product collaboration across Amazon’s consumer health portfolio, including Amazon Pharmacy, Amazon Clinic, and Amazon Diagnostics\. Owned the go\-to\-market for new launches, scaled customer acquisition through integrated digital, search, and cross\-category campaigns, and drove meaningful lifts in daily consultations, prescription orders, and conversion rates\. Worked hand\-in\-hand with product, UX, and tech teams to shape the product roadmap, define requirements through BRDs, and translate the voice of the customer into product decisions\. Designed customer journey interventions across the funnel to improve discovery, consideration, and first\-time usage, and partnered with category teams on A/B experiments that strengthened the end\-to\-end health shopping experience on Amazon\. The role sat at the intersection of product management and growth marketing, building the product and building demand for it in parallel, across one of the most ambitious consumer health bets in the country\. Senior Marketing Specialist at Amazon, Aug 2022 \- May 2026 · 3 yrs 10 mos, India, Drove marketing strategy and brand partnerships for Amazon Alexa across top\-tier global brands including Sony, Xiaomi, OnePlus, Noise, and LG\. Owned account\-level growth plans, sellout strategy, and the marketing roadmap for Alexa\-enabled devices across categories like smart speakers, TVs, cameras, and sound bars\. Led multi\-channel digital campaigns across paid search, social, and on\-platform media to drive discovery, conversion, and retention for Alexa features\. Partnered closely with product, design, and category teams to shape the customer experience, support new feature launches, and run experimentation that strengthened acquisition and engagement\. Also led marketing for tentpole moments like Prime Day, helping position Alexa as a category leader in the Smart Home space and deepening Amazon’s partnerships with consumer electronics brands\. Site merchandiser\- Amazon Alexa at Amazon, Dec 2021 \- Aug 2022 · 9 mos, Bengaluru, Karnataka, India Business Development Manager at The Pacific Infrastructures, Jul 2019 \- Sep 2021 · 2 yrs 3 mos, Gurugram, Haryana, India, In my role as a Business Development Manager at The Pacific Infrastructures in Gurugram, Haryana, India, I successfully boosted revenue through strategic client acquisition and service expansion\. By streamlining operational workflows, I improved project delivery timelines and overall client satisfaction\. Sales Trainee at Jindal Stainless, May 2016 \- Aug 2016 · 4 mos, Hisar, Haryana, India ## Education Master of Business Administration \- MBA, Marketing/Marketing Management, General, SVKM's Narsee Monjee Institute of Management Studies \(NMIMS\) Bachelor of Commerce \- BCom \(hons\), Marketing/Marketing Management, General, Guru Gobind Singh Indraprastha University [View the original profile](https://tal.club/meet/dishant-munjal) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://tal.club/meet/dishant-munjal#person", "name": "Dishant Munjal", "url": "https://tal.club/meet/dishant-munjal", "image": "https://tal.club/meet/dishant-munjal/profile-photo.jpg", "description": "Meet Dishant Munjal, Helping embedded engineers ship AI to edge hardware faster | Growth & Marketing @ CraftifAI | Perception Pipelines + Firmware Automation | Ex- Amazon based in Bengaluru. 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