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Senior Research Analyst at Nielsen | Ex-NielsenIQ

About

Experienced in market research, data analytics, and consumer insights. Skilled in quantitative and qualitative research, statistical analysis, survey design, and dashboarding. Proven track record in ad campaign analysis, brand lift studies, and consumer behavior research for global clients across FMCG, technology, BFSI, automotive, retail and media sectors. Adept at cross-functional collaboration, client management, and delivering actionable insights that support business growth.

Location

Mumbai

Work experience

Senior Research Analyst at Nielsen, Mar 2026 - Present · 5 mos, On-site

Research Analyst at Nielsen, Aug 2024 - Mar 2026 · 1 yr 8 mos, Mumbai, - Managed end-to-end projects for ad campaign analytics for global clients across multiple industries. - Conducted syndicated survey research across multiple countries and markets. - Conducted brand lift, ad effectiveness, audience measurement, and consumer engagement studies using live-tagged methodologies. - Handled survey design, programming, field monitoring, statistical analysis, dashboarding, and reporting. - Collaborated cross-functionally with Operations, Product, Sales, and Data Science teams. - Trained team members and supported process transitions to ensure operational efficiency and workflow continuity. - Automated workflows using generative AI and tools such as Google Apps Script, Power Query, VBA, and Python, improving team efficiency and saving 15+ operational hours per week.

Research Executive (Client Service) at NielsenIQ, Dec 2022 - Aug 2024 · 1 yr 9 mos, Pune District, - Worked on Retail Measurement Services (RMS) for leading FMCG/CPG brands across the APAC region. - Delivered insights on brand performance, competitive analysis, pricing, distribution, and market share. - Managed syndicated databases, ensured data quality, developed reporting dashboards, and delivered client presentations on performance insights. - Supported migration from legacy to cloud-based analytics platform. - Conducted training for team members on processes and tools.

Research and Market Analyst at DURALL SYSTEMS INDIA PRIVATE LIMITED, May 2022 - Jul 2022 · 3 mos, Mumbai, - Conducted primary market research and field audits in Pune’s construction sector. - Performed competitor analysis, trend assessment, and market opportunity identification. - Analyzed data and presented insights using SPSS, Excel, and PowerPoint.

Education

Master of Business Administration, Marketing, Indira Institute of Management, Pune (MBA)

Bachelor of Engineering, Information Technology, Smt.Kashibai Navale college of Engineering