Headline

Associate Product Manager | E-commerce & D2C | 0 to 1 Product Development | Product Growth | PRDs & Product Strategy

About

Hey there! I'm Disha, an Associate Product Manager with hands-on experience taking products & business initiatives from ideation to launch, with a focus on product roadmap, UI/UX & growth. At BoxUp Luxury Gifting, I've worked across the product lifecycle- identifying opportunities, defining requirements, creating PRDs & roadmaps, collaborating with tech & business teams, testing solutions and driving launches. My recent work includes owning 0→1 development of BoxUp's website, launching BoxUp's Singapore market end-to-end, and launching a new line of customizable products. I enjoy working at the intersection of customer problems, business goals and technology. Skills: Product Discovery | Product Strategy | PRDs | Roadmapping | 0→1 Product Development | Product Launches | E-commerce | Agile | Cross-functional Collaboration | Product Lifecycle Management

Location

Bangalore Urban

AI stack

claude code

claude

gemini

lovable

notion

openai

Work experience

Associate Product Manager at BoxUp Luxury Gifting, May 2025 - Present · 1 y 5 mo, Bengaluru, Led the end-to-end launch of BoxUp's Singapore market, translating the market opportunity into product requirements and coordinating execution across technology, operations and business teams through launch. Identified an opportunity to leverage WhatsApp for customer re-engagement and launched BoxUp's first WhatsApp marketing and abandoned-checkout recovery initiatives, contributing to increased sales. Launched a new customizable product line, owning the initiative from opportunity identification and product definition through execution and go-to-market.

Product Management Intern at BoxUp Luxury Gifting, May 2025 - Oct 2025 · 6 mos, Owned the 0→1 development of BoxUp's website, driving ideation, wireframing, PRD creation, roadmap planning, cross-functional execution and post-launch iterations. Improved operational efficiency by managing and optimizing the end-to-end Shopify product listing workflow. Applied Agile ways of working and SEO best practices to improve product delivery, cross-functional collaboration and online visibility.

Product management intern at Ridvig technologies, Feb 2025 - Apr 2025 · 2 mo, Pune, Conducted market research and qualitative customer surveys to identify unmet customer needs and translate insights into product direction. Collaborated with developers, designers and stakeholders to define MVP scope and support end-to-end product delivery. Managed development tasks using Jira and Notion and conducted competitive and trend analysis to support product and roadmap recommendations.

Product Management Intern at Corizo Edutech Private Limited, Nov 2024 - Feb 2025 · 3 mo, Bengaluru, Conducted competitive analysis and synthesized market trends to generate data-driven product and roadmap recommendations. Tracked product performance metrics and customer feedback to identify product improvement opportunities. Supported product roadmap definition and strategic sprint planning using market and performance insights.

Quality & Regulatory Assurance Intern at SMC Medical, Dec 2023 - Jan 2024 · 2 mos

Education

Executive degree in product management, Indian Institute of Technology, Indore

Bachelor's Degree, Rajiv Gandhi University of Health Sciences