Headline

Integrated Brand Strategy Lead | Ex-LEGO (Tag) | Bridging Agency Thinking with Business Growth (Retail, D2C, GTM)

About

I work at the intersection of brand thinking and business outcomes. With 10+ years across agency, consulting, and client-side roles—including global exposure with LEGO (via Tag Worldwide)—I specialize in building brands that don’t just look good, but perform across retail and digital ecosystems. What makes me different is my ability to bridge two worlds: → Agency creativity and storytelling → Business-focused growth and execution I’ve led go-to-market strategies, integrated campaigns, and brand positioning initiatives across retail and D2C environments—working closely with cross-functional teams to turn strategy into measurable impact. Core strengths: • Integrated Brand Strategy (ATL / BTL / Digital) • Go-to-Market & Launch Planning • Retail + D2C Marketing • Cross-functional Team Leadership I’m currently exploring opportunities where I can build, scale, and evolve brands—especially in fast-moving or growth-stage environments.

Location

Bengaluru

AI stack

claude

notion

ChatGPT

Microsoft Copilot

Work experience

Project Manager at Publicis Production, 2026 - Present · 10 mos, Bengaluru, Karnataka, India, • Manage delivery of integrated campaigns for EMEA markets, coordinating creative, production and client teams across time zones • Own timelines, approvals and quality for multi-market campaign assets

Consultant Project Lead at Kandid Kanvass, Jun 2025 - May 2026 · 1 yr, India, - Lead multi-client brand strategy, GTM, and communication engagements across retail, BFSI, FMCG, and D2C, partnering closely with founders and leadership teams - Designed and executed culture-led retail launch campaigns for Reliance Digital (East), integrating digital buzz, influencer amplification, and on-ground activation - Built ZBOX (D2C) positioning, identity, and launch narrative, aligning leadership vision with customer-facing communication - Led Snowcem packaging, POSM, and retail communication strategy, strengthening SKU clarity and in-store decision-making Delivered sales and marketing communication frameworks for AU Small Finance Bank, improving articulation across customer touchpoints - Developed strategic pitch decks and growth narratives, contributing to new business conversion and account expansion - Managed cross-functional teams across strategy, creative, digital, and production, ensuring alignment, speed, and execution quality - Integrated AI-assisted workflows for content ideation, structuring, and faster campaign iteration

Head of Marketing at 21GenX, Dec 2024 - May 2025 · 6 mos, Kolkata, West Bengal, India, - Led D2C growth strategy including performance marketing, pricing, and campaigns - Built integrated content + conversion systems

LEGO Project Manager at Tag, Jan 2022 - Jul 2024 · 2 yrs 7 mos, India, - Managed global communication systems across EMEA & APAC - Led product launch and LEGOLAND campaigns

Education

Executive Program for young Business Managers, Indian Institute of Management, Calcutta

Executive Program for Young Managers, Marketing, Indian Institute of Management, Calcutta

Public links

substack.com: https://substack.com/@dishadoshi