---
title: "Dipti Agarwal - Senior Director of Marketing in Hyderabad | Tal"
description: "Meet Dipti Agarwal, Senior Marketing, Brand & Communications Leader | B2B Technology & AI | Brand Strategy • Demand Generation • Corporate Communications • Employer Branding based in Hyderabad. AI stack includes codex, cursor, and opencode."
image: "https://tal.club/meet/dipti-agarwal/share-image"
---

# Dipti Agarwal on Tal

## Headline

Senior Marketing, Brand & Communications Leader \| B2B Technology & AI \| Brand Strategy • Demand Generation • Corporate Communications • Employer Branding

## About

In B2B technology, the best product does not always win\. The company that earns trust first usually does\. For more than 20 years, I have helped technology companies build that trust by shaping market categories, strengthening executive visibility, and creating the narratives that influence customers, talent, partners, and stakeholders\. My career began in technology journalism, where I learned what captures attention, earns credibility, and turns complex ideas into compelling stories\. That foundation continues to shape how I approach marketing today\. Across technology consulting, enterprise services, healthcare technology, and AI\-driven software, I have led brand strategy, corporate communications, employer branding, thought leadership, demand generation, and go\-to\-market initiatives, partnering with CEOs, founders, and managing directors to shape executive narratives, strengthen stakeholder confidence, and align marketing with business growth\. At Trianz, a global technology consultancy serving Fortune 500 clients, I owned the marketing and communications mandate, brand strategy, corporate positioning, executive visibility, employer branding, and thought leadership, building the market credibility that shortened sales cycles, attracted top talent, and earned enterprise trust, while driving 60% growth in brand awareness and 70% growth in social media engagement across the US, UK, and India\. At Capgemini, I led the Client Experience Centre for Financial Services India, shaping client engagement strategies and stakeholder relationship programs for key banking and insurance clients\. By aligning cross\-functional teams and partner ecosystems around customer experience excellence, I helped deliver a 90% client retention rate and a 75% improvement in customer satisfaction\. In my most recent stint, I led marketing for an AI native platform, where I built the brand, go\-to\-market strategy, thought leadership, and category narrative\. The opportunity to create market relevance in an emerging category is exactly the kind of challenge I thrive on\. The organizations I have most enjoyed working with are those navigating transformation, launching new categories, repositioning brands, entering new markets, and building the credibility that converts market attention into business opportunity\. That is the work I continue to be passionate about\. More on https://www\.diptiagarwal\.com

## Location

Hyderabad

## AI stack

codex

cursor

opencode

## Work experience

Senior Director of Marketing at Zyrix, Jun 2025 \- Jul 2026 · 1 yr 2 mos, Hyderabad, Telangana, India, → Launched Zyrix as a standalone brand following its spinout from Kairos, establishing positioning, messaging, and GTM strategy in a category most enterprise buyers are still discovering\. → Own full\-funnel \- brand, content strategy, demand generation, digital presence, and executive communications, managing team, agency partnerships, and marketing budget, to drive brand and pipeline\. → Shape the category narrative for AI\-driven Enterprise Assurance, translating complex technology into relevant business outcomes\. → Partner with the leadership to align marketing strategy with business priorities and expansion plans\.

Associate Director \- Marketing at Trianz, Dec 2018 \- Mar 2025 · 6 yrs 4 mos, Hyderabad Area, India, → Spearheaded a thought leadership community for digital transformation leaders, expanding brand authority and industry engagement\. → Shaped the firm's market positioning through brand strategy, executive visibility, employer branding, and thought leadership initiatives across global markets\. → Contributed to 60% growth in brand awareness and 70% growth in social media engagement across the US, SEA, and India\. → Advised executive leadership on corporate positioning, strategic and crisis communications, analyst relations, and media engagement to strengthen market credibility and visibility\. → Established the employer value proposition and employer branding strategy to support talent attraction, workforce engagement, and culture\-building initiatives\.

Head \- Client Experience Center, FS India at Capgemini, Dec 2016 \- Oct 2018 · 1 yr 11 mos, Greater Hyderabad Area, → Led the Client Experience Centre for Financial Services India, shaping strategic client engagement and stakeholder relationship programs for major banking and insurance accounts\. → Partnered with business and delivery leaders to design executive workshops, stakeholder engagement programs, and collaborative problem\-solving sessions that strengthened client relationships and business outcomes\. → Redesigned client experience and communication frameworks, contributing to a 90% client retention rate and a 75% improvement in customer satisfaction\. → Transformed customer experience delivery through service innovation, process optimization, and stakeholder\-centric engagement models\. → Directed cross\-functional teams and partner ecosystems to strengthen client relationships, elevate service quality, and support account growth\.

Marketing Strategist at ValueLabs, Nov 2015 \- Dec 2016 · 1 yr 2 mos, Greater Hyderabad Area, → Selected for an onsite US consulting engagement to establish and scale the client's marketing function, creating the foundation for brand visibility and market positioning\. → Developed the content marketing, social media, and messaging strategy, aligning marketing initiatives with business and growth objectives\. → Managed a high\-impact billable engagement, partnering with client leadership to drive execution, stakeholder alignment, and marketing transformation\.

Marketing Manager at Anthelio Healthcare Solutions, Jun 2011 \- Mar 2015 · 3 yrs 10 mos, Hyderabad Area, India, Promoting a coherent corporate identity; website, advertisements, collaterals, social media, multimedia assets Managing internal and external communication: media relations, events, associations, blogs, PR Devise strategy for brand consistency: Newsletters, Corporate website, Advertisements, Collaterals, Multimedia assets Manage the team of designers: Graphics, Web/online and SEO/SMO specialist Provide the management with annual team plan, employee engagement ideas, weekly production plan, team performance trackers, team appraisals Provide support for board presentations, briefs, CEO speeches, media bytes, market research, competitive analysis

## Education

Advanced Program for Marketing Professionals, Marketing, Indian Institute of Management, Calcutta

Masters in Mass communication, journalism, nagpur university

[View the original profile](https://tal.club/meet/dipti-agarwal)

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