Headline

Marketing by day, movies by night | CMO at Casagrand Builder

About

CMO with 25+ years of experience in building brands and demand engines across high-consideration categories. Career spans FMCG, media, education, automotive and real estate. Focus on translating consumer insights into measurable business outcomes. Led multiple brand and product launches, including category entry, repositioning and scale-up phases. Strong expertise in digital marketing, D2C and marketing transformation. Built end-to-end systems that improved revenue and brand scores. Author of seven books. Deep interest in how popular culture shapes consumer behaviour and decision-making.

Location

Bengaluru

Work experience

Chief Marketing Officer at Casagrand Builder Private Limited, May 2024 - Present · 2 yrs 5 mos, Bengaluru, Lead the marketing and presales functions for the group, driving brand measures, revenue and profitability of one of the fastest growing real estate brands in the country 4 divisions: Residential, Commercial, Retail, Industrial Parks 6 cities: Chennai, Coimbatore, Bangalore, Hyderabad, Pune, Dubai

Business Head at Vinod Chopra Films, Jul 2023 - Apr 2024 · 10 mos, Mumbai, Maharashtra, India, An 'unscripted' adventure in an industry I am fascinated by and with mentors I admire! Marketed 12th Fail, the sleeper hit of the year, during its theatrical release and run Worked with Film Companion to generate revenue through branded content and events

Vice President Marketing at Bajaj Auto Ltd, Apr 2021 - Jul 2023 · 2 yrs 4 mos, Pune, Maharashtra, India, Responsible for all central marketing functions, including media, PR, research & insights, and digital marketing

Head of Marketing - UNext Learning at Manipal Global Education Services, Jan 2021 - Apr 2021 · 4 mos, Bengaluru, Karnataka, India, Led marketing in the founding team for a newly formed company for Manipal Education's online degrees Launched online degree programs from Manipal's university ecosystem with responsibility for marketing and online sales

Head Of Marketing at Manipal Global Education Services, Mar 2016 - Dec 2020 · 4 yrs 10 mos, Bengaluru Area, India, Led marketing and product for a portfolio with B2C and B2B brands in university education, online learning and assessments across India, UAE, Malaysia and Antigua Set up a marketing centre of excellence with special focus on organic, social and content marketing B2C: Managed the entire student acquisition cycle for campus and online programs, from application to admission B2B: Brand-building, product marketing, lead generation & engagement, ABM, sales enablement, thought leadership content Relaunched brands in campus (Manipal University), distance (Sikkim Manipal University), corporate training (Manipal Academy of BFSI) and online learning (Manipal ProLearn) based on deep consumer insighting exercises

Chief Marketing Officer at HolidayIQ.com, Aug 2015 - Feb 2016 · 7 mos, Bengaluru Area, India, Led brand, performance and content marketing for the company Launched the brand with a campaign (across TV, print, OOH, digital) to kick off a phase of rapid user acquisition

Education

PGDBM, Marketing, XLRI Jamshedpur

BE, Mechanical Engineering, Jadavpur University