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Diptadeep Das

Senior Product Manager at Best Buy | Ecommerce and Fintech | Customer Experience, Growth, Payments, Platform, Fulfillment | ex-Moneyview

Bengaluru

10+ years of work experience

Best Buy
Jul 20242 yrs 4 mosPresent

Bengaluru

I own the in-home customer experience, fulfillment and payments roadmap for Best Buy's omnichannel commerce. I defined the FY27 roadmap, secured Business Leadership budget approval, and defined specific priorities each quarter with engineering, design, operations and finance. • Launched an upsell journey across in-store checkout and in-home fulfillment: $195M in protection plan, services and membership attach revenue. • Launched AI-powered self-serve fund issuance for damaged items: a computer vision model scores damage severity from uploaded photos to set the payout, and an ML model flags fraud and abuse. $3M saved a year across 200K support escalations. • Enabled mixed-tender checkout, which led to improved conversion by 7.4% for high-ticket orders using gift cards and store credits. • Delivered chain of custody flow saving $4-5M annually, reducing disputes 10%, and cutting accessory losses 35% with barcode totes. • Stopped $9M a year in revenue leakage with vault discount rules, routing over-threshold exceptions to leadership for audited real-time approval. • Built masked central-line calling with callback routing, consent logging and appointment-linked notes, targeting 25% to 70% pickup rate. Recognition: Unleash the Power of our People award (Leadership, Q4 FY2026)
Money View
Jun 20222 yrs 2 mosJul 2024

Bengaluru

I owned conversion, user experience and payments for Moneyviews consumer lending app, working with risk, engineering, design and payment gateway partners. • Managed payment gateway partners and built Intelligent payment routing, lifting payment success rate by 11% and cutting latency by 7%. • Implemented pricing-promotions based strategies for offer screen based on user feedbacks resulting in 25% increase in funnel conversion. • Formulated Superprime & ReImps solutions which resulted in an improved funnel, TAT & overall monthly revenue increase by 32cr. • Delivered 16cr increase in monthly revenue by A/B experimentation to revamp Gpay Landing page & Trust markers across touchpoints. • Implemented remarketing for return users based on their drop-off stage, leading to 30% increase in user returns and starts.
HashedIn by Deloitte
Apr 20211 yr 3 mosJun 2022

Bengaluru

Recognitions: Extreme Ownership for Product Launch, 2021 Highlights • Defined product strategy through market research, competitor analysis and user journeys for a gamified Sports Fan Engagement Platform. • Designed gamification and social engagement experiences to drive fan participation, retention and recurring platform usage. • Designed and ran several A/B experiments, performed feature iteration, & took data driven feedback to further improve the feature.
Bajaj Finserv
Apr 20203 mosJun 2020

Pune

• Transformed the entire onboarding process to onboard Dealers Digitally by using advanced technologies like OCR based learning models and fuzzy logic • Implemented Live Dashboard Reports in Tableau to monitor performance of the Advanced Technologies • Implemented multi-stage journey and Analytics to understand the key drop-off points across the journey • Collaborated with cross-functional teams - Ops, Business, UX & Risk to build and roll out the product. Achievements: • Minimized Drop-offs by extensive reduction in TAT by 99.3% and input fields by 57%.
Symbiosis Institute of Business Management, Pune
Jun 20191 yr 11 mosApr 2021

Pune District

2 years Full time Flagship MBA course
Mahindra Comviva
Jul 20162 y 11 moJun 2019

Bengaluru

Diptadeep’s AI Stack

github copilot
github copilot
hugging face
hugging face
Firecrawl
Firecrawl
Supabase
Supabase
Vercel AI SDK
Vercel AI SDK
Wispr Flow
Wispr Flow

Education

Symbiosis Institute of Business Management, Pune

Master of Business Administration, Marketing/Marketing Management, General

Symbiosis Institute of Business Management, Pune

20192 yrs2021
Vellore Institute of Technology

Bachelor of Technology

Vellore Institute of Technology

20124 yrs2016

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Headline

Senior Product Manager at Best Buy | Ecommerce and Fintech | Customer Experience, Growth, Payments, Platform, Fulfillment | ex-Moneyview

About

I build checkout, payments and fulfillment products that grow revenue and cut cost. 9-figure attach revenue ($ millions) in attach revenue and $12M+ in yearly savings at Best Buy. 11% higher payment success and INR 30 Cr+ in added monthly revenue at Moneyview. I am an experienced Senior Product Manager with 9 years across product and tech in e-commerce, fintech, retail tech and sports tech. At Best Buy I own the product strategy and roadmap for in-home customer experience, fulfillment and payments, working with engineering, design, data science and operations. At Moneyview I owned the growth and payments roadmap for its flagship product. Some things I have shipped: • Best Buy: Upsell journey across in-store checkout and in-home delivery, 9-figure attach revenue ($ millions) - protection plans, services, accessories and memberships. • Best Buy: Mixed-tender checkout for gift cards and store credit, +7.4% conversion on high-ticket orders. • Best Buy: Guided chain-of-custody flow, $4-5M saved a year and 35% fewer accessory losses. • Moneyview: Intelligent payment gateway routing, +11% payment success and 7% lower latency. • Moneyview: Instant bank account verification (reverse penny drop), INR 18 Cr in new monthly revenue. Specialties: Product Strategy and Roadmap · Stakeholder Management · Checkout and Payments · Payment Gateway Routing · Upsell and Attach · Fulfillment and Order Management · Conversion Rate Optimization · A/B Testing · Pricing and Monetization · Omnichannel Retail · Digital Onboarding · Applied ML. Working on customer experience, checkout, payments or omnichannel commerce? I am always up for comparing notes. Message me or write to dipta2@gmail.com.

Location

Bengaluru

AI stack

github copilot

hugging face

Firecrawl

Supabase

Vercel AI SDK

Wispr Flow

Work experience

Senior Product Manager at Best Buy, Jul 2024 - Present · 2 yrs 4 mos, Bengaluru, I own the in-home customer experience, fulfillment and payments roadmap for Best Buy's omnichannel commerce. I defined the FY27 roadmap, secured Business Leadership budget approval, and defined specific priorities each quarter with engineering, design, operations and finance. • Launched an upsell journey across in-store checkout and in-home fulfillment: $195M in protection plan, services and membership attach revenue. • Launched AI-powered self-serve fund issuance for damaged items: a computer vision model scores damage severity from uploaded photos to set the payout, and an ML model flags fraud and abuse. $3M saved a year across 200K support escalations. • Enabled mixed-tender checkout, which led to improved conversion by 7.4% for high-ticket orders using gift cards and store credits. • Delivered chain of custody flow saving $4-5M annually, reducing disputes 10%, and cutting accessory losses 35% with barcode totes. • Stopped $9M a year in revenue leakage with vault discount rules, routing over-threshold exceptions to leadership for audited real-time approval. • Built masked central-line calling with callback routing, consent logging and appointment-linked notes, targeting 25% to 70% pickup rate. Recognition: Unleash the Power of our People award (Leadership, Q4 FY2026)

Product Manager - Payments, Growth and User Experience at Money View, Jun 2022 - Jul 2024 · 2 yrs 2 mos, Bengaluru, I owned conversion, user experience and payments for Moneyviews consumer lending app, working with risk, engineering, design and payment gateway partners. • Managed payment gateway partners and built Intelligent payment routing, lifting payment success rate by 11% and cutting latency by 7%. • Implemented pricing-promotions based strategies for offer screen based on user feedbacks resulting in 25% increase in funnel conversion. • Formulated Superprime & ReImps solutions which resulted in an improved funnel, TAT & overall monthly revenue increase by 32cr. • Delivered 16cr increase in monthly revenue by A/B experimentation to revamp Gpay Landing page & Trust markers across touchpoints. • Implemented remarketing for return users based on their drop-off stage, leading to 30% increase in user returns and starts.

Associate Product Manager at HashedIn by Deloitte, Apr 2021 - Jun 2022 · 1 yr 3 mos, Bengaluru, Recognitions: Extreme Ownership for Product Launch, 2021 Highlights • Defined product strategy through market research, competitor analysis and user journeys for a gamified Sports Fan Engagement Platform. • Designed gamification and social engagement experiences to drive fan participation, retention and recurring platform usage. • Designed and ran several A/B experiments, performed feature iteration, & took data driven feedback to further improve the feature.

Product Management Intern - Group Young Leadership Program at Bajaj Finserv, Apr 2020 - Jun 2020 · 3 mos, Pune, • Transformed the entire onboarding process to onboard Dealers Digitally by using advanced technologies like OCR based learning models and fuzzy logic • Implemented Live Dashboard Reports in Tableau to monitor performance of the Advanced Technologies • Implemented multi-stage journey and Analytics to understand the key drop-off points across the journey • Collaborated with cross-functional teams - Ops, Business, UX & Risk to build and roll out the product. Achievements: • Minimized Drop-offs by extensive reduction in TAT by 99.3% and input fields by 57%.

MBA Student at Symbiosis Institute of Business Management, Pune, Jun 2019 - Apr 2021 · 1 yr 11 mos, Pune District, 2 years Full time Flagship MBA course

Business Analyst at Mahindra Comviva, Jul 2016 - Jun 2019 · 2 y 11 mo, Bengaluru

Education

Master of Business Administration, Marketing/Marketing Management, General, Symbiosis Institute of Business Management, Pune

Bachelor of Technology, Vellore Institute of Technology