Headline

Onto interesting things | Prev - Blursday (Backed by Accelerating Asia Ventures), Gauss money(YC22), Defy (YC21), CRED, Unacademy, Goldman Sachs

About

For 10+ years, I've worked where product, brand, and growth meet: building go-to-market strategy, UX, and brand systems across fintech, edtech, and enterprise AI. My work spans early-stage startups to enterprise partnerships with Tata Group, Aditya Birla Group, and PepsiCo. What I've built: - Founded two ventures from 0 to 1. As Co-founder & CEO of Blursday, a branding automation platform, I raised a pre-seed round from Accelerating Asia Ventures. At TryAnomaly, an agentic AI platform for competitive marketing intelligence (IIM-B NSRCEL, Razorpay Rize), I designed the full commercial UX from scratch. - Built CRED's foundational brand system and grew its LinkedIn audience from 0 to 20K in one month. - Drove 30M+ video views and scaled Instagram to 212K+ followers at Unacademy. - Led the full rebrand of Walrus to Defy (YC-backed) and built go-to-market plans for Basis's flagship products. - Consulted for YC startups including nGrow.ai and Gauss Money, growing website traffic 30% month over month. I started my career as an analyst at Goldman Sachs, which gave me a lasting respect for structure, process, and numbers. It shows in how I work: creative ideas backed by tracking frameworks, clear reporting, and measurable outcomes. Core strengths: Go-to-Market Strategy | Product & UX Strategy | Brand Systems | Growth & Content Marketing | Enterprise Partnerships | Fundraising & Investor Reporting | Cross-Functional Leadership

Location

Gjøvik

AI stack

claude

lovable

notion

openai

perplexity

Canva Magic Studio

Work experience

Co-Founder at Anomaly, Mar 2025 - Feb 2026 · 1 yr, Anomaly identifies competitive market shifts and detects anomalous behavior across digital channels, enabling organizations to adapt their strategies in real-time, before it impacts their bottom line. Anomaly is a part of Razorpay Rize and is incubated at IIM-B NSRCEL Check us out at www.tryanomaly.com

Co-Founder at Blursday, Aug 2023 - Feb 2026 · 2 yrs 7 mos, Unleashing your brand's true potential (Backed by Accelerating Asia) | Incubated at IIM B NSRCEL | NASSCOM 10K startups | Razorpay Rize

Brand Manager (Contract / Founding team) at Gauss Money, Jun 2022 - Nov 2022 · 6 mos, Set up and launched social media channels. Created content for the US-based audience in the forms of posts, videos, and blog articles.

Brand Manager (Founding team) at Defy, Jul 2021 - May 2022 · 10 mo, Bengaluru, Later when Walrus pivoted to Defy, we leveraged the empathy that we had created in the market to convey the same. Later, launched the Defy brand, worked on partnerships with CRED, the top-influencers in the country and had initial conversations with personalities like Virendra Sehwag and Diljit Dosanjh.

Lead Growth and Content at Basis, May 2020 - Jun 2021 · 1 y 1 mo, Bengaluru

Branding and content ( Founding team) at CRED, Apr 2019 - Feb 2020 · 10 mo, Bengaluru

Marketing specialist at Unacademy, May 2017 - Mar 2019 · 1 y 10 mo, Bengaluru

Business Analyst at Goldman Sachs, Jun 2014 - Feb 2015 · 8 mo, Bengaluru

Education

Bachelor's degree, Bachelors of Business Management - Finance, Jain (Deemed-to-be University)

C1, French Language, Alliance Française de Bangalore