---
title: "Dipika Agarwal - Product Marketer in Gurugram | Tal"
description: "Meet Dipika Agarwal, Product Marketer at INDmoney | Ex- Shiprocket | Product Marketing | Content Marketing | Brand Marketing based in Gurugram. AI stack includes antigravity and opencode."
image: "https://tal.club/meet/dipika-agarwal/share-image"
---

# Dipika Agarwal on Tal

## Headline

Product Marketer at INDmoney \| Ex\- Shiprocket \| Product Marketing \| Content Marketing \| Brand Marketing

## About

An experienced marketing professional who is passionate about tackling difficult marketing challenges through creative marketing strategies and digital tools\. Have experience working in different industries such as ed\-tech, health and beauty, e\-commerce, and hospitality with clients from India, the US, Africa, etc\.

## Location

Gurugram

## AI stack

antigravity

opencode

## Work experience

Product Marketer at INDmoney, Apr 2024 \- Present · 2 yrs 5 mos, Gurugram, Haryana, India, \-Planned and implemented compelling storyboards for tracking and investing features of the app\. \-Ideated copy and design formats for creative advertisements for third\-party apps such as Uber, Zomato, Swiggy, BluSmart & Zepto\. \-Drove 13000\+ user conversions through email, push, and WhatsApp campaigns\. Targeted users based on behavior like KYC stage, product usage, and MF tracking activity\. \-Created 360° go\-to market \(GTM\) campaigns across CRM, social, YouTube, and in\-app channels to promote 10\+ features\.

Specialist \- Marketing at Shiprocket, Jan 2023 \- Apr 2024 · 1 yr 4 mos, Gurugram, Haryana, India, \-Managed CRM activities across various product verticals through the development of engaging emailers, newsletters, and push notifications\. \-Implemented the content marketing launch of new products, generating both internal and external buzz by crafting diverse materials such as video scripts, standees, brochures, WhatsApp messages, and emails\. \-Spearheaded the comprehensive CRM promotion for the largest eCommerce summit in India, driving more than 1600 registrations and creating significant buzz among the audience\.

Social Media & Content Specialist at Prolyft Digital Solutions Private Limited, Aug 2021 \- Jun 2022 · 11 mos, \-Managed end\-to\-end content like blogs, press releases, classified advertisements, brochures, and social media copies for over 10 clients in the hospitality industry based out of India and Africa\. \-Created effective social media campaigns on platforms like Facebook, Instagram, Twitter, and LinkedIn through competitive research, audience identification and effective messaging which led to an increase of brands online presence\. \-Designed brochures, flyers and other collaterals for promoting discounts on hotel bookings thereby increasing the discounted reservation by 30%\. \-Devised effective email marketing campaigns like promotional emails, transactional emails, drip campaigns to encourage sign up for hotel membership programs, which led to an overall increase of monthly sign\-ups by 55%\.

Digital Marketing Intern at Codeaxes, Feb 2021 \- May 2021 · 4 mos, \-Published daily content across social channels to increase brand visibility and user engagement\. \-Researched SEO keywords and optimized on\-site content, improving SERP rankings\.

Co\-Founder at Shopeful\.in, Jun 2020 \- Jul 2021 · 1 yr 2 mos, \-Ran a profitable business for almost a year with a Paid Media Budget of more than Rs\. 4 Lakh\. \-Achieved a consistent 5X Return on Ad Spend \(ROAS\) throughout campaign durations\. \-Executed compelling social media campaigns across all platforms\. \-Exercised critical changes in the website that led to an increase of over 40% in conversion rate\.

## Education

Bachelor of Commerce \- BCom, Business/Commerce, Calcutta University, Kolkata

[View the original profile](https://tal.club/meet/dipika-agarwal)

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