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Dipika Agarwal

Product Marketer at INDmoney | Ex- Shiprocket | Product Marketing | Content Marketing | Brand Marketing

Gurugram

5+ years of work experience

INDmoney
Apr 20242 yrs 5 mosPresent

Gurugram, Haryana, India

-Planned and implemented compelling storyboards for tracking and investing features of the app. -Ideated copy and design formats for creative advertisements for third-party apps such as Uber, Zomato, Swiggy, BluSmart & Zepto. -Drove 13000+ user conversions through email, push, and WhatsApp campaigns. Targeted users based on behavior like KYC stage, product usage, and MF tracking activity. -Created 360° go-to market (GTM) campaigns across CRM, social, YouTube, and in-app channels to promote 10+ features.
Shiprocket
Jan 20231 yr 4 mosApr 2024

Gurugram, Haryana, India

-Managed CRM activities across various product verticals through the development of engaging emailers, newsletters, and push notifications. -Implemented the content marketing launch of new products, generating both internal and external buzz by crafting diverse materials such as video scripts, standees, brochures, WhatsApp messages, and emails. -Spearheaded the comprehensive CRM promotion for the largest eCommerce summit in India, driving more than 1600 registrations and creating significant buzz among the audience.
Prolyft Digital Solutions Private Limited
Aug 202111 mosJun 2022

-Managed end-to-end content like blogs, press releases, classified advertisements, brochures, and social media copies for over 10 clients in the hospitality industry based out of India and Africa. -Created effective social media campaigns on platforms like Facebook, Instagram, Twitter, and LinkedIn through competitive research, audience identification and effective messaging which led to an increase of brands online presence. -Designed brochures, flyers and other collaterals for promoting discounts on hotel bookings thereby increasing the discounted reservation by 30%. -Devised effective email marketing campaigns like promotional emails, transactional emails, drip campaigns to encourage sign up for hotel membership programs, which led to an overall increase of monthly sign-ups by 55%.
Codeaxes
Feb 20214 mosMay 2021

-Published daily content across social channels to increase brand visibility and user engagement. -Researched SEO keywords and optimized on-site content, improving SERP rankings.
Jun 20201 yr 2 mosJul 2021

-Ran a profitable business for almost a year with a Paid Media Budget of more than Rs. 4 Lakh. -Achieved a consistent 5X Return on Ad Spend (ROAS) throughout campaign durations. -Executed compelling social media campaigns across all platforms. -Exercised critical changes in the website that led to an increase of over 40% in conversion rate.

Dipika’s AI Stack

antigravity
antigravity
opencode
opencode

Education

Calcutta University, Kolkata

Bachelor of Commerce - BCom, Business/Commerce

Calcutta University, Kolkata

20153 yrs2018

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Headline

Product Marketer at INDmoney | Ex- Shiprocket | Product Marketing | Content Marketing | Brand Marketing

About

An experienced marketing professional who is passionate about tackling difficult marketing challenges through creative marketing strategies and digital tools. Have experience working in different industries such as ed-tech, health and beauty, e-commerce, and hospitality with clients from India, the US, Africa, etc.

Location

Gurugram

AI stack

antigravity

opencode

Work experience

Product Marketer at INDmoney, Apr 2024 - Present · 2 yrs 5 mos, Gurugram, Haryana, India, -Planned and implemented compelling storyboards for tracking and investing features of the app. -Ideated copy and design formats for creative advertisements for third-party apps such as Uber, Zomato, Swiggy, BluSmart & Zepto. -Drove 13000+ user conversions through email, push, and WhatsApp campaigns. Targeted users based on behavior like KYC stage, product usage, and MF tracking activity. -Created 360° go-to market (GTM) campaigns across CRM, social, YouTube, and in-app channels to promote 10+ features.

Specialist - Marketing at Shiprocket, Jan 2023 - Apr 2024 · 1 yr 4 mos, Gurugram, Haryana, India, -Managed CRM activities across various product verticals through the development of engaging emailers, newsletters, and push notifications. -Implemented the content marketing launch of new products, generating both internal and external buzz by crafting diverse materials such as video scripts, standees, brochures, WhatsApp messages, and emails. -Spearheaded the comprehensive CRM promotion for the largest eCommerce summit in India, driving more than 1600 registrations and creating significant buzz among the audience.

Social Media & Content Specialist at Prolyft Digital Solutions Private Limited, Aug 2021 - Jun 2022 · 11 mos, -Managed end-to-end content like blogs, press releases, classified advertisements, brochures, and social media copies for over 10 clients in the hospitality industry based out of India and Africa. -Created effective social media campaigns on platforms like Facebook, Instagram, Twitter, and LinkedIn through competitive research, audience identification and effective messaging which led to an increase of brands online presence. -Designed brochures, flyers and other collaterals for promoting discounts on hotel bookings thereby increasing the discounted reservation by 30%. -Devised effective email marketing campaigns like promotional emails, transactional emails, drip campaigns to encourage sign up for hotel membership programs, which led to an overall increase of monthly sign-ups by 55%.

Digital Marketing Intern at Codeaxes, Feb 2021 - May 2021 · 4 mos, -Published daily content across social channels to increase brand visibility and user engagement. -Researched SEO keywords and optimized on-site content, improving SERP rankings.

Co-Founder at Shopeful.in, Jun 2020 - Jul 2021 · 1 yr 2 mos, -Ran a profitable business for almost a year with a Paid Media Budget of more than Rs. 4 Lakh. -Achieved a consistent 5X Return on Ad Spend (ROAS) throughout campaign durations. -Executed compelling social media campaigns across all platforms. -Exercised critical changes in the website that led to an increase of over 40% in conversion rate.

Education

Bachelor of Commerce - BCom, Business/Commerce, Calcutta University, Kolkata