About
I’m a results-driven Digital Marketing Specialist with 3.5+ years of experience working across digital marketing, performance campaigns, SEO/SEM, and content strategy. I enjoy building campaigns that balance creativity with data, campaigns that don’t just look good, but actually drive leads, engagement, and conversions. I’ve worked across paid, organic, and owned channels, using insights and experimentation to continuously improve performance. One of my key wins includes contributing to cross-channel campaigns that delivered ~35% growth in lead generation and engagement, supported by strong creative and analytics-driven optimization. What I bring: • End-to-end campaign management: From strategy and creative execution to optimization and reporting • Hands-on experience with Google Ads, Google Analytics, SEO, keyword research, audience targeting, and A/B testing • Ability to create high converting content, 1500+ creatives including graphics and short videos for both brand and performance campaigns If you are building a team that values both creative execution and performance metrics, I’d love to connect and help brands turn ideas into outcomes that actually move the business.
Work experience
Marketing Executive at Motwane Manufacturing, Dec 2024 - Sep 2025 · 10 mos, Navi Mumbai, Maharashtra, India, Developed growth initiative and managed digital marketing campaigns to enhance brand visibility and lead generation with team management.
Business Development Executive at Stoffen Organic, May 2021 - Mar 2023 · 1 yr 11 mos, Kolkata, West Bengal, India, Developed growth initiative and manage 360 degree marketing to enhance brand visibility and engagement for product launching.
Social Media Marketing Mentor at Craftbrain Media, Apr 2021 - Jun 2021 · 3 mos, Kolkata, West Bengal, India
Social Media Marketing Intern at Craftbrain Media, Jan 2021 - Apr 2021 · 4 mos, Kolkata, West Bengal, India
Digital Marketing Intern at FyxBuddy, May 2020 - Jun 2020 · 2 mos
Digital Marketing Intern at releaseMyAd.com, Apr 2020 - May 2020 · 2 mos
Education
Bachelor of Technology, Electrical Engineering Technologies/Technicians, Kalinga Institute of Industrial Technology, Bhubaneswar
Master of Business Administration - MBA, Marketing, Techno India University
