Headline

Business Analytics MBA |McKinsey Forward Program Data Analysis & Research | Al Tools | Excel | Power BI | SQL | Product & Business Insights

About

I am a Business & Product Analyst with an MBA in Business Analytics, working at the intersection of data, product strategy, market research, and AI-enabled decision-making. My experience spans product analytics, market research, operations, and strategy support, where I’ve worked on ambiguous problems, translated business needs into analytical frameworks, and supported leadership with clear, decision-ready insights. What I bring as a Product & Business Analyst • Product thinking grounded in user behavior, metrics, and business outcomes • Strong ability to define requirements, KPIs, and success metrics • Experience analyzing product performance, pricing, adoption, and operational health • Hands-on exposure to AI-assisted research, analytics, and automation workflows • Clear communication with technical and non-technical stakeholders Selected projects & impact Product Performance & KPI Analytics (Power BI) Designed automated dashboards tracking adoption, engagement, operational KPIs, and trend movement. Reduced manual reporting and improved leadership visibility into product and process performance. → Enabled faster prioritization and data-backed product decisions. Market & Competitive Intelligence | Consulting-Style Engagement Led structured secondary research, competitive benchmarking, and value-chain analysis. Synthesized insights using hypothesis-driven frameworks into executive-ready recommendations. → Identified growth opportunities, risks, and product positioning inputs. Category, Pricing & Elasticity Analytics | Retail / Quick Commerce Analyzed SKU-level contribution, pricing elasticity, and promotion effectiveness. Benchmarked pricing across competitors and simulated pricing scenarios. → Informed pricing and promotion decisions to improve margin efficiency. Vendor & Cost Benchmarking | AI & Data Services Ecosystem Mapped global vendors including data annotators, AI service providers, and domain experts. Built structured cost benchmarks, availability matrices, and sourcing dashboards. → Supported cost-efficient sourcing and AI project planning. Tools & skills Product & Business Analytics | Market Research | Consulting Frameworks Power BI | Excel | SQL | Python Requirements Gathering | KPI Design | Dashboarding Stakeholder Management | Process Optimization Certifications (relevant & credible) • Microsoft Certified: Power BI Data Analyst (PL-300) • Google Data Analytics Professional Certificate • Business Analytics & GenAI Certifications (Google / Microsoft / Cisco)

Location

Greater Delhi Area

AI stack

aistudio

anthropic apis

antigravity

claude code

codex

hermes agent

Work experience

Freelance at Freelance | Self-Employed, Jan 2025 - Present · 1 yr 9 mos, Remote, Delivered business analysis and research solutions across multiple projects by identifying requirements and converting business needs into actionable insights. Developed KPI dashboards and reporting systems using analytics tools to improve performance monitoring and decision visibility. Conducted trend analysis and market research to identify patterns and support strategic decisions. Collaborated with stakeholders to gather requirements and align reporting outcomes with business objectives. Created data-driven reports and recommendations to improve operational efficiency and decision making.

Market Research Analyst at Code Diffusion, Jul 2025 - May 2026 · 11 mos, Okhala phase 1, • Coordinated venue and vendor logistics to ensure seamless event execution. • Managed on-site operations, ensuring adherence to timelines and quality standards. • Conducted data analysis and customer insights reporting to enhance event strategies. • Utilized CRM tools and Excel for efficient data handling and reporting.

Mckinsey.org Forward Program at McKinsey & Company, May 2025 - Jul 2025 · 3 mos, New York, United States, • Developed expertise in adaptable problem-solving and impactful communication through interactive modules. • Enhanced strategic relationship building and digital tool utilization for modern challenges. • Boosted confidence and capability to contribute effectively to teams and organizations. - Selected for McKinsey's Forward Program, a competitive global learning journey for early-stage professionals. - Built practical skills in structured problem solving, business communication, and leadership. - Applied MECE frameworks and issue trees to break down complex challenges. - Collaborated with a diverse peer network across industries on real-world case exercises.

Business Intelligence Analyst at KRG Strategy Consultants Private Limited (Knowledge Resource Group = KRG), Oct 2024 - Jan 2025 · 4 mos, Navi Mumbai, Analyzed business workflows and identified process improvement opportunities to support operational efficiency. Gathered and documented business requirements through stakeholder discussions and analysis. Assisted in reporting and analytics initiatives by organizing and interpreting data for decision support. Coordinated with cross-functional teams to improve communication and project execution.

Credit Analyst at Cognifyz Technologies, Jul 2024 - Sep 2024 · 3 mos, Gurugram, • Analyzed data using Google Analytics to drive insights for campaign management and optimization. • Developed dashboards to track key performance indicators (KPIs) including Customer Acquisition Cost (CAC) and Lifetime Value (LTV). • Collaborated with cross-functional teams to identify and enhance business strategies based on data-driven findings.

Education

Pgdm, Business Analytics and Finance, GNIOT Institute of Management Studies (GIMS)

Bachelor of Business Administration - BBA, finance and marketing, Panipat Institute of Engineering and Technology

Public links

linkedin.com: https://www.linkedin.com/in/dipanshu-tyagi-790045247