Headline

Marketing Ops & Automation Leader | Marketo Certified Expert | Ex-Stripe | Developer Turned MarTech Strategist | MBA, NMIMS

About

I sit at the exact intersection where marketing strategy meets technical execution — and I make both sides work harder. With 8+ years across global B2B teams at Genpact, Stripe, and Verticurl, I’ve built the marketing infrastructure that actually moves pipeline: automated nurture programs, CRM integrations, compliant campaign frameworks, and landing page systems that marketers can operate without filing a dev ticket. My edge? I write the code myself. Marketo, Salesforce, Knak, Contentful — I don’t just configure these tools, I extend them. Custom landing page templates, GDPR/CASL/CAN-SPAM compliance architectures, lifecycle scoring models — built from scratch, not borrowed from a playbook. What I bring to the table: a Computer Science degree that lets me think in systems, an MBA in Marketing that keeps me anchored to business outcomes, and the hard-won judgment to know when a problem needs a better process versus a better platform. I’m building toward a marketing operations leadership role where I can help brands stop duct-taping their tech stack and start engineering it. If your team needs someone who can own strategy and ship the solution in the same sprint, let’s talk.​​​​​​​​​​​​​​​​

Location

Bengaluru

AI stack

claude code

claude

Wispr Flow

Work experience

Assistant Manager at GENPACT, Feb 2025 - Present · 1 yr 8 mos, Bengaluru, •Lead end-to-end execution of global multi-channel campaigns using Marketo, ensuring on-time delivery and strategic alignment •Design scalable automation workflows and dynamic content strategies aligned with the buyer •Build and manage advanced nurture programs to drive lead engagement and pipeline contribution •Integrate Facebook and LinkedIn Lead Gen Forms with Marketo for seamless lead capture and enrichment •Define and maintain lead scoring models to support sales alignment and qualification accuracy •Oversee QA and testing across emails, landing pages, and tracking elements for flawless execution •Create actionable campaign performance dashboards using Marketo and Salesforce data •Collaborate with global teams across marketing, sales, and product to maintain campaign consistency •Implement and monitor compliance with GDPR, CAN-SPAM, and internal data governance standards •Drive operational efficiency through automation best practices and team training •Manage database health, segmentation, and audience targeting to improve ROI •Stay updated on Marketo features and martech trends to recommend platform enhancements

Marketing Operations Specialist at Stripe, Nov 2023 - Feb 2025 · 1 yr 4 mos, Bengaluru, Karnataka, India, - Development and execution of strategic email campaigns using Marketo and Knak, utilizing smart lists for precise audience targeting - Create and optimize engaging landing pages with Marketo and Contentful to drive conversion rates - Integrate Facebook and LinkedIn forms seamlessly into Marketo for efficient lead capture and data management - Manage end-to-end event campaigns, both virtual and in-person, from invitation workflows to post-event follow-ups - Design and implement sophisticated nurture email programs to guide leads through the customer journey - Generate comprehensive reports using Marketo data, extracting actionable insights for continuous campaign optimization - Collaborate closely with cross-functional teams to ensure alignment and success of marketing initiatives - Stay abreast of industry trends and best practices in marketing automation, bringing innovative ideas to the table - Drive process improvements and efficiencies within the marketing operations function to enhance overall performance and ROI

Marketing Automation Specialist at Verticurl (a WPP Company), Jan 2022 - Nov 2023 · 1 yr 11 mos, 1. Develop and maintain campaign flows to successfully move prospects through the customer journey to reach sales readiness. 2. Responsible for email marketing program development and execution, including segmentation, testing and deployment and continually evaluate these for improvements 3. Ensure campaign setup and processes are in line with overall platform architecture and lead flow/scoring programs. 4. Contribute to Marketo best practice adding to the team’s knowledge share.

Marketing Technology Asocciate at Verticurl (a WPP Company), Jan 2021 - Mar 2022 · 1 yr 3 mos, 1. To manage end-to-end email production process within Marketo: planning, receiving and translating business requirements; creating and organizing production assets; generating audience segments; building, testing and deploying email campaigns, analyzing and reporting results 2. Ability to track results, find insights from data, and develop actionable recommendations for improvement 3. Stay up-to-date with the latest trends, technologies, and methodologies for email and nurture marketing 4. Continually gather feedback on and pilot new approaches to improve programs Ability to establish cross-functional, collaborative relationships with business and technology partners 5. Own all executions of the current marketing-technology ecosystem – including, but not limited to: Digital Communications, Email Automation, Website Management, Reporting and Analytics Partner on marketing KPIs and reporting with focus on uncovering insights and trends to help optimize future programs 6. To collaborate on strategy with internal stakeholders, the marketing team and agencies to offer subject matter expertise, execution and ongoing management of our marketing technology stack

Customer Service Associate at Amazon, May 2020 - Jan 2021 · 9 mos, Coimbatore, Tamil Nadu, India, • Communicate effectively with customers, both verbally and in writing, adopting a problem-solving approach • Analyze and understand customer issues, utilizing available resources efficiently to resolve queries • Systematically escalate complex problems or discrepancies to the appropriate teams and stakeholders • Demonstrate a sense of ownership in resolving challenging customer issues, escalating when needed for swift resolution • Develop and comprehend performance metrics to drive business results and enhance customer satisfaction • Follow through on issue resolutions to ensure timely and effective delivery • Collaborate closely with cross-functional teams to ensure seamless customer experiences and resolutions

Junior Associate at Orion Innovation, Sep 2018 - May 2020 · 1 yr 9 mos, Coimbatore, Tamil Nadu, India, 1. Primarily responsible for Java-based Web application development MVC Architecture and Android application development. 2. Create code that meets design specifications, follows standards, is of high quality, and is easy to maintain. 3. To create stored procedure per business specification in PostGRE SQL and MS-SQL 4. To Create web application using the technologies like Java, J2EE, Web Services, SOAP, REST SQL, JSON, XML and Maven and Frameworks like Spring and Hibernate 5. To work with Business Analysts and Project Managers to review requirements and project deliverables and collaborate periodically with tasks updates. 6. Writing and/or contributing to Best Practices and SOP documents. 7. To understand issues, troubleshoot, and help resolve technical problems. 8. To provide input and proposals/recommendations for increasing efficiency in implementation, process improvements, technologies, and tools.

Education

Master of Business Administration - MBA, Marketing, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Bachelor of Engineering (B.E.), Computer Science and Engineering, Dr.N.G.P. Institute of Technology.

Public links

github: https://github.com/zwodden

medium: https://medium.com/@zwodden