About
17+ years building and scaling marketing engines across e-commerce, fintech, and edtech. Reported directly to founders and CEOs across six senior roles — with board and investor presentations at BrightCHAMPS and TenderCuts. Track record of owning ₹200Cr+ marketing P&Ls, building director-level teams, and driving business-level outcomes. The proof: → BrightCHAMPS: Grew company annual revenue from ₹84Cr to ₹150Cr. Led marketing and pre-sales across 11 markets with a director-level team of 6. → Angel Broking: Took new account opens from 2,000 to 40,000 per month — 20× growth. Research contributed to the platform's evolution into Angel One. → TenderCuts: 2.5× revenue growth and 20× quick-commerce scale before the company ceased operations. → BrightCHAMPS: 9× non-paid revenue growth. Shifted acquisition from 80% paid dependency to balanced channel mix. I operate at the intersection of brand strategy, performance architecture, and P&L accountability — with cross-functional reach into pre-sales, product, and business strategy. Currently advising founders across e-commerce, fintech, and edtech while pursuing my next full-time CMO / SVP Marketing mandate. Open to: Bengaluru · Remote · International
Work experience
Marketing Head - Fractional at Independent Consultant, Jan 2025 - Present · 1 yr 9 mos, Bengaluru, Karnataka, India, Strategic marketing advisory to founders and leadership teams across e-commerce, fintech, and edtech — while pursuing my next full-time CMO / SVP Marketing mandate. Active mandates: → Univest (fintech, India) — brand strategy and growth architecture → DuringDays (e-commerce, Australia) — performance architecture and channel mix → ShopDeck (D2C platform, India) — growth and brand reset + 8 more across edtech and D2C Earlier advisory: mCaffeine, Kissht, MonkTrader, AganyaKreation, Kingdom of Chess, Bower School. Open to full-time CMO / SVP Marketing roles — Bengaluru, remote, or international.
VP - Global Marketing at BrightCHAMPS, Dec 2022 - Jan 2025 · 2 yrs 2 mos, Bengaluru, Karnataka, India, ₹100Cr+ marketing P&L | 11 countries | Director-level leadership team of 6 | Total org of 100+ → Grew company annual revenue from ₹84Cr to ₹150Cr during tenure — nearly doubling business scale → Built and led a director-level marketing and pre-sales team of 6 across 11 markets; presented strategy and outcomes to board and investors → Co-architected a Harvard partnership with the CEO — anchoring category trust in the parent-buyer market → Consolidated brand portfolio from 40 markets to 11 — concentrated investment where the business could win → Shifted global acquisition engine off paid dependency — non-paid revenue grew 9× during tenure; channel contribution rose from 20% to 48% → Grew retention revenue 3.8× through trust-led lifecycle programs → Improved trial-to-paid conversion from 9% to 16% → Improved blended ROAS 2× through channel-mix rebalancing → Co-led soft launch of math category — acquired 400 students in 3 months
VP - Growth & Revenue at TenderCuts - Farm Fresh Meats, Sep 2021 - Dec 2022 · 1 yr 4 mos, Bengaluru, Karnataka, India, Company ceased operations in December 2022. Reported to COO. Presented growth strategy and outcomes to board and investors. → Delivered 2.5× revenue growth through integrated brand, performance, and hyperlocal acquisition → Scaled quick-commerce from ₹15L/month (single market) to ₹3Cr/month across Chennai, Hyderabad, and Bangalore — 20× growth → Increased repeat customer contribution to 60% through trust-led lifecycle programs
SVP Marketing at Spartan Poker, Sep 2019 - Sep 2021 · 2 yrs 1 mo, Mumbai, Maharashtra, India, Led brand, growth, and category leadership for India's leading online poker platform under heavy regulatory constraints on paid advertising. Reported to founders. → Grew retention 2.2× and retention revenue 150% by building an in-house creator and organic acquisition engine, made retention the primary growth lever where paid was structurally restricted → Built organic and community channels contributing 40% of overall business, reducing structural dependency on restricted paid media → Created India Poker Championship (IPC) as India's premier poker tournament — drove 100% uplift in deposits and gameplay across online and offline activation → Influenced and co-led the launch of AIO Games — diversifying the platform beyond poker to broaden category reach and reduce regulatory concentration risk → Led end-to-end activation of Delhi Bulls (Abu Dhabi T10) team sponsorship — built cross-border brand visibility within mainstream sports culture
DVP Marketing at Angel One, Feb 2018 - Sep 2019 · 1 yr 8 mos, Mumbai Area, India, → Scaled online contribution from 10% to 60% of total new accounts; grew new account opens from 2,000 to 40,000 per month — 20× growth over tenure → Contributed strategic research and competitive analysis that informed the company's shift toward discount brokerage positioning — foundational to the platform's evolution into Angel One → Transformed the mobile app into the highest-ROI acquisition channel — 50% of new users at one-third the paid CAC → Built in-house influencer and creator engine contributing 20% of new accounts at lower CAC than paid channels → Dominated SEO across transactional keywords — 20% of new accounts via organic search at near-zero incremental CAC
Profile highlights
What's hard for others but easy for me…: Reading a P&L and calling which marketing spend buys growth vs rents it. Most stop at ROAS. I tie the dollar to contribution margin and payback.
My hot take about working with AI is…: It won't replace marketers, it exposes those who never understood the economics. AI spins up 1,000 creatives. It can't tell you if a channel pays back.
The role I'd take a 20% pay cut for: One where marketing owns a revenue number, not a lead count, and the founder wants to be argued with on unit economics. Real mandate over cash.
The hardest problem I've personally solved...: Rebuilt a loss-making acquisition mix around payback and contribution margin until it made money per customer. Slower topline one quarter, healthier after.
