Headline

Growth Strategist @Fresh Prints | ISB PGP Co’25

About

My brain has never really chosen between strategy and creativity, and I’ve stopped asking it to. I’m a Growth and Strategy professional who has always been drawn to the space where commercial thinking meets creativity. My left brain loves economics, numbers, consumer behaviour and figuring out why something works. My right brain gravitates towards marketing, fashion, storytelling, design and the joy of turning an idea into something people can actually see, feel or experience. My work so far has taken me across building a D2C business from the ground up, shaping brand positioning through consumer research, growing categories in a textile business, and turning recurring operational problems into more scalable systems. Different problems, but the part I enjoy has remained surprisingly consistent: understanding what people want, spotting the opportunity, and then figuring out how to bring it to life. My career has been a continuing conversation between insight and instinct, structure and imagination - from decoding what makes a customer choose, click or come back, to building the product, experience or story that gives them a reason to. That intersection of growth, consumer understanding and creation is where I do my best work.

Location

Bengaluru

AI stack

claude

manus

openai

ChatGPT

Wispr Flow

Zapier

Work experience

Growth Strategist at Fresh Prints, May 2025 - May 2026 · 1 yr 1 mo, Joined Fresh Prints across growth strategy, with my largest project becoming the 0→1 build of Studio by Fresh Prints, the company's first D2C retail venture. Studio by Fresh Prints - Led the 0→1 launch of Fresh Prints’ first D2C retail venture, starting from customer research and the business case, and then taking it through GTM, assortment, pricing, Shopify setup and launch. - Stayed closely involved after launch across SEO, CRO, merchandising, inventory and lifecycle marketing, using customer and funnel behaviour to keep improving the store. Studio generated ~$50K in its first three months, with ~30% of traffic coming through non-paid channels. - Built much of the operating structure behind the business as well, from pricing and SKU logic to inventory tracking, dashboards and launch workflows. Affinity - Expanded the retail business onto Affinity’s official marketplace, taking 500+ SKUs live and creating the catalogue and inventory structure needed to manage the channel at scale. - Set up SKU-level tracking and stock-sync processes so the team could keep products, inventory and performance aligned across Studio and Affinity. Brand Standards - Worked on Fresh Prints’ broader brand positioning and messaging, combining leadership conversations, competitive research and customer research to understand what the brand should stand for and how it should communicate. - Ran customer focus groups to test messaging and tagline directions; the research ultimately led to “Merch Made Easy” becoming the company’s new tagline. - Helped translate the strategy into clearer personas, messaging and brand direction that could be used consistently across teams.

Consultant at EVreporter, Jun 2024 - Mar 2025 · 10 mos, Hyderabad, - Developed a growth strategy for Veda Innoventures' EVreporter magazine/newsletter ecosystem as part of ISB's live Experiential Learning Programme, evaluating audience, content, partnerships and distribution channels against targets of 5K+ newsletter sign-ups and 20K+ monthly website impressions. - Engaged with the EV/sustainability ecosystem to identify audience needs and scalable content/partner opportunities, translating research into recommendations for product engagement and reach.

President, Fashion and Lifestyle Club at Indian School of Business, May 2024 - Apr 2025 · 1 yr, Hyderabad, - Elected by ~600 students to lead ISB’s Fashion & Lifestyle Club with a team of 5, organizing fashion shows, networking events and social experiences that brought people together beyond the classroom. - Some things don’t need a business metric attached to them. This was simply something I genuinely loved doing around fashion, creativity and campus life.

Business Development Associate at TD Textiles, Feb 2023 - Apr 2024 · 1 yr 3 mos, - Built and expanded a new category by translating customer requirements into new designs/products, supplier sourcing, pricing and fulfilment decisions, connecting market demand with on-ground execution. - Developed customer, supplier/vendor and logistics relationships while testing new product/category opportunities, combining business development, category management and operational ownership. - Grew the category to ₹80 lakh revenue / 55 customers / 25 SKUs while maintaining 8% gross margin or improving repeat orders by 40%.

Senior Analyst, Human Resources at Capgemini, Jun 2021 - Jan 2023 · 1 yr 8 mos, Bengaluru, - Analyzed patterns across 100+ daily employee queries and HR workflows to identify recurring friction, root causes and opportunities for process improvement. - Redesigned leave, approval and exit-clearance workflows with HR, Technology and FnF teams, improving repetitive-query turnaround by ~27% and reducing manual steps in exit clearance by ~12%. - Strengthened self-service and automation, including Capgemini’s MAYA chatbot, by translating recurring employee issues into scalable support flows and reducing manual intervention by ~15%. - Used workforce and operational data to surface planning insights for senior management across business units, supporting better resource and process decisions.

Education

Master of Business Administration - MBA, Dual Majors - Marketing, Strategy and Leadership, Indian School of Business

Bachelor of Arts - BA, Economics, Fergusson college