Headline

Senior AI Product Designer @ Adda247 | 0→1 builder across consumer, SaaS & Web3 | Turning ambiguous problems into shipped products | Previously Crib, Cactus, Nujan

About

I didn't take the straight road into design. I have a B.Com degree. I was supposed to do something with spreadsheets. Instead, I picked up Figma in 2021, fell hard, and haven't looked up. I'm a Senior Product Designer and the commerce background turned out to be a feature, not a bug. I think about business trade-offs the same way I think about pixel decisions. Today, I design for one of India's largest ed-tech platforms, building for millions of learners. In parallel, I consult on a property management SaaS, leading design on a User Access Management system, permission architectures, complex IA, and dashboards across multiple modules. The kind of unsexy enterprise work that lives or dies on edge cases. I love it. Constraints make you a better designer. Across consumer apps, B2B SaaS, and Web3, I've shipped 0→1 products from fuzzy briefs to live flows. What I actually do well: sit with a problem until the real one shows up, run the research, build the system, ship the v1, iterate when the data comes back. I don't hand off designs and walk away. I stay in the room with the engineer until it's live. When I’m not designing, I unleash my creativity as an artist! I love painting, sketching, gaming, and embarking on adventurous trips to the mountains, always seeking fresh inspiration. For me, design is an exhilarating journey of continuous growth where creativity meets problem-solving to create meaningful impacts.

Location

Gurugram

AI stack

antigravity

claude code

claude

cursor

gemini

lovable

Work experience

Senior Product Designer - Reevo at Adda Education, Aug 2025 - Present · 1 yr 1 mo, Gurugram, Haryana, India, Owned end-to-end 0→1 design for Reevo, an AI voice-first English learning app on Android covering onboarding, AI tutor (Riya call), gamified learning, and subscription flows.

Product Designer - Prepinsta at Adda Education, Mar 2025 - Aug 2025 · 6 mos, Led a team of 5 Product Designers, driving end-to-end product design across web and mobile. • Designed and launched the PrepInsta Prime app from scratch, from discovery to developer handoff. • Led the PrepInsta website redesign, improving user experience and conversion. • Built and scaled a reusable design system to accelerate product development. • Increased website conversions by 48%, CTA CTR by 62%, and reduced bounce rate by 35%. • Contributed to 80K+ new Prime registrations through UX optimization. • Designed for a platform serving 10M+ learners, 200+ courses, 600+ company prep tracks, and a 4.8★ rated app.

Product Design Consultant at Crib App: Property Management Software, Nov 2024 - Jul 2025 · 9 mos

Cohort member at 10kdesigners, Jul 2024 - Oct 2024 · 4 mos, I've joined Cohort 9 at 10kdesigners to enhance my skills and grow as a UX Designer!

Product Designer at Overlayy, May 2024 - Oct 2024 · 6 mos, Bengaluru, Karnataka, India

UX/UI Designer Consultant at Cactus Communications, Aug 2023 - Jun 2025 · 1 yr 11 mos, Mumbai, Maharashtra, India

Product Designer at Nujan, May 2023 - Jun 2024 · 1 y 1 mo, Remote

Education

Bachelor's Degree, Govt. J.D.B. Girls College, Kota

Product Designer, 10k designers

bcom, Accounting, University of Kota

Public links

medium: https://medium.com/@dimpalgidwani