Headline

Growth Marketing | Marketing Analyst | Performance Marketing | Media Planning | Strategy Development

About

With 8+ years of experience in digital and performance marketing, I have had the opportunity to work with global brands across North America, Asia, Europe, and MEA - building growth-focused marketing ecosystems that drive real business impact. I specialize in designing full-funnel strategies, leading multi-platform campaigns, and translating complex business goals into meaningful digital outcomes. From high-growth startups to large enterprises, my work has spanned brand awareness, lead generation, customer acquisition, and revenue acceleration - always backed by data, insight, and a strong performance mindset. What I bring to the table: • Performance Marketing (Google, Meta, YouTube, LinkedIn, Programmatic, X, TikTok, Reddit, Pinterest) • Strategy building • Data Analytics, Measurement, and Optimization • Funnel Strategy, Attribution & ROI Modeling • Campaign Architecture, Planning & Execution I believe the best marketing balances data and creativity. My approach is rooted in analytics, experimentation, and continuous improvement, while still keeping storytelling, brand voice, and human connection at the core. Beyond execution, I enjoy mentoring teams, building collaborative environments, and contributing to long-term growth strategy. If you are working on something exciting in digital growth, performance marketing, or global expansion, I’d love to connect.🤍

Location

Delhi

AI stack

gemini

openai

Work experience

Independent Contractor - Digital Marketer at Think Shift, Apr 2025 - Present · 1 yr 6 mos, -Driving performance-first digital media strategies across global markets. I collaborate with cross-functional teams to build, execute, and optimize data-driven campaigns that align with client objectives and deliver measurable results. -Developed and executed full-funnel paid media strategies across platforms. -Created granular targeting frameworks and keyword strategies to engage high-intent audiences across different verticals. -Owned end-to-end media planning - from platform selection and budget allocation to KPI mapping and performance forecasting. -Launched, monitored, and optimized campaigns to improve ROI, leveraging A/B testing, creative iteration, and channel-specific best practices. -Built custom dashboards for real-time tracking and reporting, ensuring visibility into key performance metrics. -Delivered clear, insight-driven reporting that translated data into strategic recommendations for continuous growth.

Digital Marketer at Think Shift, Aug 2024 - Mar 2025 · 8 mos, Ontario, Canada, -Collaborate with account services and digital teams to design and execute innovative digital media strategies tailored to client objectives. -Develop precise targeting strategies to effectively engage client audiences by identifying key channels, platforms, and keywords that drive campaign success. -Translate digital strategies into comprehensive media plans, detailing platform selection, budget allocation, timelines, and performance KPIs. -Present media plans, performance reports, and actionable insights to clients, ensuring clarity and alignment with campaign objectives. -Create and launch digital ads across online platforms, adhering to naming conventions, quality standards, and best practices to achieve desired outcomes. -Conduct thorough quality assurance checks to ensure campaigns align with strategic goals and media plans. -Develop and maintain dashboards for real-time campaign monitoring, providing clear visibility into performance metrics for internal and client use. -Continuously monitor campaigns, proactively analyzing performance and implementing optimizations to maximize results. -Generate comprehensive reports by consolidating and analyzing key performance data, delivering a complete overview of campaign outcomes. -Provide clear and actionable insights based on performance analysis, effectively communicating the campaign's story, results, and recommendations for future strategies.

Digital Advertisement Specialist at Grenis Media, May 2023 - Apr 2024 · 1 yr, Toronto, - Studies and technically understands all facets of the media products and services being offered - Acted as the day-to-day point of contact for a portfolio of clients, managing revenue of $1 M to $2 million. - Collaborated with clients to understand target goals and audience - Strategized and managed Paid Search, and other campaigns, and onboarding of new clients - Helped troubleshoot client and campaign-related issues presented by Digital Advertising Coordinators - Collaborated with designers to create graphical components - Generated and presented reports, analysis, and recommendations for assigned clients and upper management. - Interpreted campaign trends and monitored key performance indicators across marketing channels, and implemented digital strategy recommendations/strategy with clients - Creatively optimized and adjusted advertising messaging to improve consumer interest and bolster customer acquisition for clients

Assistant Manager - International Digital Marketing at Great Learning, Dec 2021 - Dec 2022 · 1 yr 1 mo, Gurugram, Haryana, India, -Handled account for organization for Asia and Africa region and took care of all the strategic and operational planning. Implemented and managed all aspects of paid media campaigns across Google, META, Microsoft, and LinkedIn. -Created marketing campaigns and reviewed the ad copies and creatives created by the content team. -Planning, executing, and managing Google Ad manager and Fb ad manager account end-to-end for the organization. -Created and strategized marketing funnel for the organization to optimize the budget and get the maximized ROI and ROAS. -Planned the budget channel and region wise to further optimize the ad accounts.

Google Campaign Manager at Cognizant, Apr 2019 - Oct 2021 · 2 yrs 7 mos, Gurgaon, Haryana, India, -Optimized and monitored 650+ Paid Search and Display Campaigns for clients across North America, Latin America, and Europe. -Managed, created, and developed campaigns within Google Ads for clients with a monthly budget ranging from $900,000 to $1 M. -Worked towards advertiser's Search and Display Campaign goals while delivering outstanding customer experience to Google's Clients. -The clients for which I created google campaigns were Ford motors, Audi, Mercedes, Victoria Secret, MAC, Nike, GAP, and few more new brands. -Provided strategic advice and helped clients get the best ROI on their advertising spend.

Senior Marketing Executive at NDTV, Sep 2017 - Mar 2019 · 1 yr 7 mos, Okhla, -Identified appropriate marketing channels and target customers for campaigns. -Handled all the social media platforms i.e., FB, Instagram, Twitter, YouTube, and LinkedIn of the company for all the marketing activities. -Monitored trends in social media, industry, and competitive landscape to create new material. -Developed advertisements with impactful messages to stimulate engagement and reach target audiences. -The Instagram followers reached to 45K from 500 and FB followers reached to 2 Lac from 2.2K with all the marketing activities and planned structure of content calendar. -Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings. -Handled campaign management, content management, lead management and vendor management.

Education

Master of Business Administration (MBA), Marketing, Guru Gobind Singh Indraprastha University

B.sc, Chemistry, Dyal Singh College

Public links

linkedin.com: https://www.linkedin.com/in/rawatdiksha/