Diksha Rathore
Digital Marketing Specialist | Driving Content Strategy and Campaigns
Bengaluru
5+ years of work experience
Mar 20241 yrFeb 2025
Supervised a cross-functional team of content creators, designers, and ad specialists, reviewing and approving written content, social copy, and campaign messaging for quality and brand alignment. Directed content strategy and editorial calendars across social media channels, ensuring timely, platform-appropriate posts tailored to each audience. Drafted and reviewed client-facing campaign briefs, content plans, and performance reports, communicating insights clearly to stakeholders. Monitored industry trends in social media, content formats, and digital communications to keep agency output competitive and innovative. Managed team workload and capacity planning to optimise productivity and consistently meet project deadlines.
Sep 20203 yrs 6 mosFeb 2024
Led & managed a team responsible for handling social media platforms for both national and international clients, ensuring strategic content delivery and engagement. Coordinated with graphic designers and clients to maintain and enhance the brand’s digital presence across various platforms. Managed budgets for social media promotions and pay-per-click (PPC) advertising, optimizing spend for maximum ROI. Monitored & analyzed the performance of social media campaigns, using data-driven insights to improve strategies and outcomes. Executed & optimized Google Ads and Facebook Ads campaigns focused on lead generation, website clicks, and online purchases.
Sep 20197 mosMar 2020
Rajkot, Gujarat, India
Developed content for clients' social media, collaborating with senior team members on Facebook Ads campaigns. Skilled in Social Media Marketing, including brand management, content writing, and Facebook Ads.
Oct 201811 mosAug 2019
Udaipur, Rajasthan, India
Conducted website analysis, competitor analysis, keyword research, and optimization, including on-page and content optimization using Google Analytics. Executed off-page optimization strategies, including blog submissions, bookmarking, image sharing, classified submissions, and blog & video syndication.
Diksha’s AI Stack
Education
Master of Computer Applications, Information Technology
Mohanlal Sukhadia University
20162 yrs2018
Bachelor of Computer Applications, Information Technology
Lachoo Memorial College of Science & Tech
20123 yrs2015
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