Headline

Google APAC @ WPPmedia | AI in Marketing | Ex-Gartner | Brand Marketing | Content Strategy

About

I'm a B2B marketer with 3+ years of experience across brand & content marketing, social media, campaign execution, and brand strategy. Currently at G2 and previously at Gartner, I work on creating and distributing content that drives engagement, supports lead generation, and strengthens brand visibility. Over the years, I've worked across content planning, email campaigns, brand & social media strategy, SEO-focused content, end to end meta ads, stakeholder management, and cross-functional marketing initiatives. What excites me most is turning ideas into experiences people actually engage with, whether that's a content campaign, a social strategy, or an email program.

Location

Greater Delhi Area

AI stack

antigravity

cursor

opencode

Work experience

Strategy Manager, APAC at WPP Media, Jul 2026 - Present · 2 mos, Gurugram, Haryana, India

Marketing Associate at G2, Feb 2026 - Jun 2026 · 5 mos, Remote, • Executed B2B content and outreach campaigns across vendor and stakeholder networks, driving engagement through email marketing, content promotion, and relationship management. • Developed AI-powered content workflows and scalable content templates to streamline production and improve operational efficiency. • Manage outreach initiatives across hundreds of vendor campaigns, supporting brand visibility, lead generation, and campaign execution at scale. • Source and engage qualified prospects through SEO research, social intelligence, and content-driven outreach strategies. • Explored and implemented AI and no-code automation solutions to optimize marketing operations and reduce manual workload.

Marketing Associate at Gartner, May 2024 - Feb 2026 · 1 yr 10 mos, Gurugram, Haryana, India, • Executed large-scale SEO and digital outreach campaigns, contributing to securing 3,500+ backlinks across 680+ referring domains to strengthen organic visibility and domain authority. • Contributed to initiatives focused on recovering and accelerating organic traffic growth across key digital properties. • Built and managed relationships with vendors, publishers, and industry stakeholders to support content promotion and earned media opportunities. • Created and coordinated multi-channel marketing assets including blogs, banners, brochures, and social content in collaboration with creative teams. • Analyzed campaign performance and outreach metrics to identify optimization opportunities and improve engagement outcomes.

Social Media Strategist at Designco.ByMehar, Mar 2024 - May 2024 · 3 mos, Delhi, India, • Developed social media and content strategies for lifestyle and consumer-focused brands, ensuring consistent brand positioning across channels. • Planned and executed content calendars, creative campaigns, and audience engagement initiatives to strengthen brand presence. • Collaborated closely with clients, designers, and content creators to translate business goals into effective marketing campaigns. • Managed day-to-day brand communications while maintaining strong client relationships and project delivery standards.

Social Media Strategist at Espangle, May 2023 - Sep 2023 · 5 mos, Gurugram, Haryana, India, • Managed social media strategy and content execution for 7+ brands across multiple industries, driving engagement and brand awareness. • Created multi-format content including blogs, carousels, videos, and campaign creatives tailored to platform-specific audiences. • Developed creative briefs and coordinated cross-functional teams to deliver cohesive brand campaigns. • Executed and optimized Meta advertising campaigns, supporting audience growth, lead generation, and campaign performance objectives. • Served as the primary point of contact for client communication, ensuring smooth execution and delivery of marketing initiatives.