Growth & Marketing Operations | SEO | Campaign Coordination | Strategy & Operations @apple

Bengaluru South
Mumbai, Maharashtra, India






Bachelor of Technology, Computer Engineering
Vellore Institute of Technology
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SEO Specialist with a deep passion for optimizing digital visibility, driving organic growth, and aligning content with user intent across global search platforms. I specialize in local SEO, keyword research, on-page optimization, and performance tracking using tools like Google Search Console and Google Business Profile. With a strong focus on service-related content and the evolving role of Gen AI in search, I bring a strategic, data-backed approach to improving search presence and enhancing user experience. Always eager to learn, adapt, and contribute to impactful SEO initiatives.
Bengaluru
antigravity
cursor
Search Engine Optimization Specialist at Apple, Apr 2025 - Present · 1 yr 5 mos, Bengaluru South, Track and analyze SEO performance across global, 3-region, and top-24-market segments — covering impressions, clicks, indexed pages, and traffic by search engine across support.apple.com and discussions.apple.com. Monitor multilingual search data across 7 markets (EN, DE, ES, PT, JP, KO, ZH), identifying demand shifts, traffic anomalies, and underperforming markets across primary/secondary metrics and position metrics. Automate monthly SEO and performance reports, reducing manual data aggregation effort and enabling faster stakeholder review cycles. Prepare and distribute weekly monitoring emails to search, community, market planning, quality procedure, and analytics teams — acting as the central reporting touchpoint across cross-functional groups. Analyze AI engine performance for China video content, contributing to Apple's understanding of traffic patterns in AI-powered search environments. Identify patterns in AI vs. traditional search engine demand, estimating traffic splits and surfacing insights to support strategic decision-making. Drill into market-level intent data — analyzing queries, content performance, and demand signals — to support growth and content optimization decisions. Contribute to CMI score tracking and position metric reporting across key markets.
Business Analyst at Messagefromtheuniversee, Jan 2024 - Jan 2025 · 1 yr 1 mo, Mumbai, Maharashtra, India, Acted as a liaison between business and IT teams, presenting product insights and suggesting strategies to improve offerings, customer experience, and content performance. Optimized SEO and social media campaigns, increasing organic reach by and improving user retention. Developed and executed data-driven content strategies, leveraging UI/UX design, A/B testing, and audience analytics to enhance user engagement.
Product Analyst at Messagefromtheuniversee, Jan 2024 - Jan 2025 · 1 yr 1 mo, 1. Identified drop-off points and behavioral patterns in user journeys through data analysis, directly influencing product roadmap and content priorities in an early-stage startup. 1. Built product tracking and reporting infrastructure from zero — owning metric definition, data collection, analysis, and communication end-to-end. 1. Gathered and synthesized qualitative user feedback alongside quantitative signals to map pain points and propose product improvements that increased retention. 1. Partnered with the founder to define product goals, translate them into measurable OKRs, and track execution across engineering, content, and operations. 1. Operated as the primary analytical voice in a lean team, setting the standard for evidence-based decision-making across the organization.
Full-stack Developer at Printile Industries Pvt. Ltd., Jun 2023 - Dec 2023 · 7 mos
Intern at Younity.in, Apr 2021 - Jul 2021 · 4 mos
Member at AI CLUB - VIT BHOPAL University, Mar 2021 - Oct 2021 · 8 mos
Bachelor of Technology, Computer Engineering, Vellore Institute of Technology