Headline

Content & Brand Strategist | Storytelling-Led Marketing | MA English | Helping Brands Communicate with Purpose

About

Great marketing always resonates and converts. The trick is making people feel something first. With 3+ years across content strategy, brand communication, and campaign execution, I've helped brands grow organically, build trust, and tell stories that drive real results. From growing an Instagram community by 36K in five months to leading campaigns that increased organic traffic by 25%, my work sits at the intersection of editorial thinking and measurable impact. My background in English literature isn't incidental; it shapes how I think about voice, audience, and meaning. I bring that sensibility into everything from campaign ideation and creative strategy to copywriting and brand positioning. I'm drawn to brands that take communication seriously, where the story and the strategy are equally important. Currently open to content strategy, brand communication, and creative roles.

Location

Mandi

Work experience

Business Development Representative at Impartner Software, Sep 2025 - Jan 2026 · 5 mos, Milwaukee, Wisconsin, United States, Business Development Rep at Impartner by day, content nerd by heart! I help companies discover how to make their partner ecosystems actually work (without the headaches). At Impartner, I’m on the front lines of growth, reaching out to companies who could seriously level up with a proper PRM (Partner Relationship Management) solution. My goal is simple: open doors, spark valuable conversations, and help businesses see how much better life can be with Impartner by their side. Basically, if your partner program feels like herding cats? Impartner has a solution for that! Let's get right to it!

Senior Associate at Innodata Inc., Jan 2025 - Sep 2025 · 9 mos, Quality-checked 1000+ weekly AI-generated responses, ensuring contextual accuracy and relevance. Evaluated search intent and user behavior patterns to improve alignment between content and user expectations. Identified gaps in multilingual outputs, improving clarity across global datasets. Trained and audited 5+ global reviewers, standardizing evaluation frameworks

Content Strategist & Social Media Team Lead at Mother Sparsh, Jan 2024 - Aug 2024 · 8 mos, Chandigarh, India, At Mother Sparsh, she combined strategic planning and creative execution to drive brand growth in the mother and baby care sector. Key contributions included: Content Strategy Development: Created and implemented content strategies that enhanced brand visibility and engagement. Campaign Leadership: Led brand campaigns for Mother's Day and Women's Day, and spearheaded the launch of the Simply Unscented Range, delivering 120 influencer videos on time with detailed product briefs. Social Media Growth: Managed the social media team, scaling reach from 130K to 166K in 5 months through targeted strategies. Creative Collaboration: Collaborated with the creative team to deliver impactful ad creatives and marketing content. Website Management: Updated website content to reflect current products and initiatives. Training & Development: Trained new joiners in content writing and copywriting, promoting consistency in messaging. This role honed her leadership skills and strengthened her ability to develop strategies that drive measurable results.

Business Development Executive at RE BackOffice (REBO), Sep 2022 - Dec 2023 · 1 yr 4 mos, Pittsburgh, Pennsylvania, United States, RE Back Office helps both Landlords and Tenants harness their leases' operational and financial power by providing comprehensive (and economical!) lease abstraction, administration, and accounting services. Having been in the business for over 16+ years, they work across Industries, Software Platforms, Lease Types, and Regions (including multi-language lease translation capabilities). One-time, part-time, full-time. Why rely on sources that might leave you stranded? RE Back Office is there when you need them and are happy to customize its services to meet your resource and project needs. Scale-up /down on-demand. From abstraction template design to project management to comprehensive lease administration, the team has the knowledge and hands-on experience to deliver a cost-effective, high-value solution for its clients. WHY IT WORKS: Knowledge. Experience. Attitude. Exceptional People. Four Pillars that team REBO stands on. People at REBO love what they do and are passionate about exceeding their client’s expectations. Their knowledge and hands-on experience across lease types, lease software platforms, industries, and geographies are a result of them always going the extra mile for their clients. Give us a visit: www.rebolease.com

Content Writer at Divisa Herbal Care, Sep 2021 - Jun 2022 · 10 mos, Chandigarh, India, Increased organic traffic by 25% through SEO-focused content optimized for search rankings. Boosted social media engagement by 15% via platform-specific, high-conversion content. Delivered 300+ pieces of brand-aligned content across web, social, and product platforms. Expanded regional reach by translating campaign content into Hindi, improving accessibility, and audience connection.

Education

Master of Arts - MA, English Language and Literature, General, Panjab University, Chandigarh

BA English Hons, English Language and Literature, General, MCM DAV College - India