Digvijay Singh Shekhawat profile photo 1 on Tal

Digvijay Singh Shekhawat

Head of Corporate and events partnerships @ Shoffr | Ex-Zoomcar | Ex-OYO

Bengaluru

7+ years of work experience

Shoffr
May 20242 yrs 5 mosPresent

Bengaluru

MHS | My Haul Store
Sep 20239 mosMay 2024

Bengaluru, Karnataka, India

- Led the development and execution of growth marketing strategies tailored to drive influencer acquisition, engagement, and retention for clients. - Managed a cross-functional team to optimize marketing campaigns across various channels, delivering a 15% increase in ROI within 3 months. - Utilized data-driven insights to enhance influencer segmentation, targeting, and personalization, resulting in a 50% increase in brand retention. - Collaborated closely with the product and engineering teams to identify and prioritize growth initiatives, contributing to the successful launch of influencer market place. - Conducted thorough market research and competitor analysis to identify growth opportunities and maintain a competitive edge. - Cultivated strong relationships with key stakeholders, including influencers, partners, and agencies, to enhance brand visibility and engagement.
Zoomcar
Aug 20211 yr 11 mosJun 2023

Bengaluru, Karnataka, India

- Drove 5x growth in customer acquisition and improved conversion rate through full funnel growth campaigns & product integrations with fin tech partners like Mobikwik, CRED, LazyPay, ICICI Bank, affiliate channel. - Achieving engagement rate of 10% and conversion rate of 1% running monetisation campaigns with PhonePe - Reduce TAT for PSP integration from 2 months to 48 hours by identifying gaps and optimising fintech partnerships by onboarding Razorpay’s Affordability Suite. - Planned and executed ATL\BTL\TTL marketing campaigns, for new host and guest acquisition. - Worked closely with the product team to build a multicar host product and converted retail hosts into multicar hosts via a targeted CRM strategy. - Worked with retargeting partners like Vizury to reduce funnel drop, drive app downloads & conversion by 8% - Ideated & launched a loyalty program through collaboration with product team to increase retention - Identify, negotiate, execute & analyze ROI for performance campaigns (CPC, CPL, CPM) with the right partners like Paytm, PhonePe, Airtel, CashKaro, OLX, etc. for supply-side growth. - Managed international business and monitored Egypt and Vietnam teams to drive booking growth. - Created a funnel for partner outreach in international geos and onboarded 10 partners in 3 months, achieving 20% of total bookings from partnerships.
OYO
Jul 20192 yrs 1 moJul 2021

Jaipur, Rajasthan, India

Spearheaded the comprehensive sales funnel for the Jaipur cluster, overseeing the entire process from lead generation to conversion. - Managed a proficient team of Business Development Executives responsible for nurturing relationships and driving business growth across 30+ properties. - Achieved an impressive lead-to-conversion rate of 45%, optimizing strategies and processes to ensure maximum efficiency. - Established and nurtured partnerships with over 120 vendors, including event planners, caterers, photographers, artists, and decorators, to provide a diverse range of Value-Added Services (VAS). - Successfully marketed and sold 35+ subscription packages monthly, demonstrating adept sales skills and a deep understanding of customer needs. - Orchestrated and executed 100+ weddings and 50+ events, showcasing exceptional project management abilities and attention to detail.
Zoomcar
Dec 20187 mosJun 2019

Jaipur, Rajasthan, India

Digvijay’s AI Stack

claude code
claude code
openai
openai

Education

Maharaja Ganga Singh University, Bikaner

Bachelor of Business Administration, Finance, General

Maharaja Ganga Singh University, Bikaner

Springdales School, India

High school

Springdales School, India

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Headline

Head of Corporate and events partnerships @ Shoffr | Ex-Zoomcar | Ex-OYO

About

🌟 Elevate your events with Shoffr, the Gold Standard in transportation solutions! 🚀 From tailored options to premium experiences, we've got you covered. Let's make your next ride unforgettable together. #events #Shoffr

Location

Bengaluru

AI stack

claude code

openai

Work experience

Head of Partnerships at Shoffr, May 2024 - Present · 2 yrs 5 mos, Bengaluru

Growth Marketing Manager at MHS | My Haul Store, Sep 2023 - May 2024 · 9 mos, Bengaluru, Karnataka, India, - Led the development and execution of growth marketing strategies tailored to drive influencer acquisition, engagement, and retention for clients. - Managed a cross-functional team to optimize marketing campaigns across various channels, delivering a 15% increase in ROI within 3 months. - Utilized data-driven insights to enhance influencer segmentation, targeting, and personalization, resulting in a 50% increase in brand retention. - Collaborated closely with the product and engineering teams to identify and prioritize growth initiatives, contributing to the successful launch of influencer market place. - Conducted thorough market research and competitor analysis to identify growth opportunities and maintain a competitive edge. - Cultivated strong relationships with key stakeholders, including influencers, partners, and agencies, to enhance brand visibility and engagement.

Assistant Marketing Manager at Zoomcar, Aug 2021 - Jun 2023 · 1 yr 11 mos, Bengaluru, Karnataka, India, - Drove 5x growth in customer acquisition and improved conversion rate through full funnel growth campaigns & product integrations with fin tech partners like Mobikwik, CRED, LazyPay, ICICI Bank, affiliate channel. - Achieving engagement rate of 10% and conversion rate of 1% running monetisation campaigns with PhonePe - Reduce TAT for PSP integration from 2 months to 48 hours by identifying gaps and optimising fintech partnerships by onboarding Razorpay’s Affordability Suite. - Planned and executed ATL\BTL\TTL marketing campaigns, for new host and guest acquisition. - Worked closely with the product team to build a multicar host product and converted retail hosts into multicar hosts via a targeted CRM strategy. - Worked with retargeting partners like Vizury to reduce funnel drop, drive app downloads & conversion by 8% - Ideated & launched a loyalty program through collaboration with product team to increase retention - Identify, negotiate, execute & analyze ROI for performance campaigns (CPC, CPL, CPM) with the right partners like Paytm, PhonePe, Airtel, CashKaro, OLX, etc. for supply-side growth. - Managed international business and monitored Egypt and Vietnam teams to drive booking growth. - Created a funnel for partner outreach in international geos and onboarded 10 partners in 3 months, achieving 20% of total bookings from partnerships.

Venue Manager at OYO, Jul 2019 - Jul 2021 · 2 yrs 1 mo, Jaipur, Rajasthan, India, Spearheaded the comprehensive sales funnel for the Jaipur cluster, overseeing the entire process from lead generation to conversion. - Managed a proficient team of Business Development Executives responsible for nurturing relationships and driving business growth across 30+ properties. - Achieved an impressive lead-to-conversion rate of 45%, optimizing strategies and processes to ensure maximum efficiency. - Established and nurtured partnerships with over 120 vendors, including event planners, caterers, photographers, artists, and decorators, to provide a diverse range of Value-Added Services (VAS). - Successfully marketed and sold 35+ subscription packages monthly, demonstrating adept sales skills and a deep understanding of customer needs. - Orchestrated and executed 100+ weddings and 50+ events, showcasing exceptional project management abilities and attention to detail.

Marketing Intern at Zoomcar, Dec 2018 - Jun 2019 · 7 mos, Jaipur, Rajasthan, India

Education

Bachelor of Business Administration, Finance, General, Maharaja Ganga Singh University, Bikaner

High school, Springdales School, India