Dhwani Sabesh profile photo 1 on Tal

Dhwani Sabesh

Brand Management & Strategy | F&B | Children’s Author

Bengaluru

7+ years of work experience

A Perfect Bite Consulting
Jul 20251 yr 2 mosPresent

Bengaluru, Karnataka, India

Media & Press Relations, Events & Stakeholder Engagement, Brand Building & Repositioning:
Third Wave Coffee
Jun 20231 yr 2 mosJul 2024

Bengaluru, Karnataka, India

Launch Communications & Go-to-Market Execution - Led monthly F&B, merch and marketing initiative launches across 100+ stores; covered end-to-end project management of launch collateral, barista training, aggregator go-live, and in-store merchandising - Ran region specific pilots to test product changes and consumer acceptance rates towards product and cost optimization Brand Growth, Consistency & Optimization - Led a packaging redesign project to reduce cost and back-of-house space utilisation while maintaining brand standards across all touchpoints - Designed and executed product strategy to ensure effective inventory utilization, optimisation and management - Led growth initiatives on Swiggy & Zomato maximising revenue with reduced budgets through platform-specific messaging, promotion and discount strategies
Swiggy
Nov 20228 mosJun 2023

Bengaluru, Karnataka, India

- Built a standardised consumer trial processes for high-confidence product launches that delivered results while fitting in our time constraints - Created go-to-market strategies for new brands in Tier II markets
Swiggy
Nov 20202 yrs 1 moNov 2022

Bengaluru, Karnataka, India

- Developed menus and arrived at the PMF menu through iterative live consumer testing; had brands scale-ready with 12 month future innovation pipelines - Led stealth pilots to (i) transform on-app menu experience using short-form video (ii) test 10-minute delivery concepts - built Soul Rasa, a healthy everyday Indian food brand; scaled to 30 kitchens across 3 cities within a year of PMF [~900 orders/day | NPS 45 | 4.2+ ratings | 40% repeat users] Brand Management & Performance - Key metrics owned: ratings, repeat rate, costs, pricing, NPS, menu & cost optimisations
Swiggy
Jun 20191 yr 5 mosOct 2020

Greater Bengaluru Area

Brand Development & Management for Swiggy’s own Cloud kitchens & private brands Developed brand identity, positioning, and messaging frameworks for 15+ concepts, each solving a distinct consumer need or market gap. This included : - Identifying cuisine and food ordering occasion gaps. market & cuisine research, assessing consumer need states - Working across various functions to deliver brands high on consumer love - Brand creation: storefront, brand collateral [images, content and brand narratives] - Brand Management: owning metrics to track to PMF, while maintaining CX, NPS - Key Brands handled: Goodness Kitchen, Homely, Telugu Vantillu, Daily Canteen, Lite Eats Key Projects: 1. Telugu Vantillu: Built a homestyle Telugu food brand; Scaled to 18 kitchens [~500 orders/day at peak | 4.1+ ratings | 35% repeat users] 2. Homely: Marquee brand serving homestyle Indian food. Reduced inventory by 30% with no impact on conversions. Localised GTM strategy and messaging, drove 20% uplift in conversions; improved NPS
The Hindu
Apr 20181 yr 3 mosJun 2019

Greater Chennai Area

Part of the founding team of a brand consultancy arm of The Hindu, that delivered culturally rooted solutions to business problems especially in Tamil Nadu. Worked on large, award-winning* campaigns with industry giants like Parle and Cadbury’s (Mondelez), and delivered research and insights for multiple other clients. Being a small team, this was a highly cross-functional role where flexibility and multitasking were key. - Research and Ideation: Conduct primary and secondary research for client briefs, analyze data to gain consumer insights, ideation support for the team across brands. - Content creation: Anchor the content piece across media for campaigns, including writing advertorials, copy for digital collateral, production of AV content. - Partnerships: Liaise with key stakeholders (clients, consultants, key resources), vendor management *Our campaign for Parle Platina, ‘Parle Platina Festive Delights' won the second place for Best Marketing Solution for an Advertising Client at the INMA Global Media Awards ’19.
what3words
Mar 20183 mosMay 2018

Greater Chennai Area

Worked to build the What3Words map in Tamil

Dhwani’s AI Stack

antigravity
antigravity
claudecode
claudecode

Education

MICA | The School of Ideas

Certificate Program, Strategic Brand Management & Communications

MICA | The School of Ideas

20251 yr2026
SOAS University of London

Master of Arts (M.A.), Critical Media and Cultural Studies; Distinction

SOAS University of London

20161 yr2017

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Headline

Brand Management & Strategy | F&B | Children’s Author

Location

Bengaluru

AI stack

antigravity

claudecode

Work experience

Associate at A Perfect Bite Consulting, Jul 2025 - Present · 1 yr 2 mos, Bengaluru, Karnataka, India, Media & Press Relations, Events & Stakeholder Engagement, Brand Building & Repositioning:

Senior Manager - PMO - Operations Excellence at Third Wave Coffee, Jun 2023 - Jul 2024 · 1 yr 2 mos, Bengaluru, Karnataka, India, Launch Communications & Go-to-Market Execution - Led monthly F&B, merch and marketing initiative launches across 100+ stores; covered end-to-end project management of launch collateral, barista training, aggregator go-live, and in-store merchandising - Ran region specific pilots to test product changes and consumer acceptance rates towards product and cost optimization Brand Growth, Consistency & Optimization - Led a packaging redesign project to reduce cost and back-of-house space utilisation while maintaining brand standards across all touchpoints - Designed and executed product strategy to ensure effective inventory utilization, optimisation and management - Led growth initiatives on Swiggy & Zomato maximising revenue with reduced budgets through platform-specific messaging, promotion and discount strategies

Senior Manager, Menu Excellence at Swiggy, Nov 2022 - Jun 2023 · 8 mos, Bengaluru, Karnataka, India, - Built a standardised consumer trial processes for high-confidence product launches that delivered results while fitting in our time constraints - Created go-to-market strategies for new brands in Tier II markets

Manager - Menu Excellence at Swiggy, Nov 2020 - Nov 2022 · 2 yrs 1 mo, Bengaluru, Karnataka, India, - Developed menus and arrived at the PMF menu through iterative live consumer testing; had brands scale-ready with 12 month future innovation pipelines - Led stealth pilots to (i) transform on-app menu experience using short-form video (ii) test 10-minute delivery concepts - built Soul Rasa, a healthy everyday Indian food brand; scaled to 30 kitchens across 3 cities within a year of PMF [~900 orders/day | NPS 45 | 4.2+ ratings | 40% repeat users] Brand Management & Performance - Key metrics owned: ratings, repeat rate, costs, pricing, NPS, menu & cost optimisations

Assistant Manager - Menu Excellence at Swiggy, Jun 2019 - Oct 2020 · 1 yr 5 mos, Greater Bengaluru Area, Brand Development & Management for Swiggy’s own Cloud kitchens & private brands Developed brand identity, positioning, and messaging frameworks for 15+ concepts, each solving a distinct consumer need or market gap. This included : - Identifying cuisine and food ordering occasion gaps. market & cuisine research, assessing consumer need states - Working across various functions to deliver brands high on consumer love - Brand creation: storefront, brand collateral [images, content and brand narratives] - Brand Management: owning metrics to track to PMF, while maintaining CX, NPS - Key Brands handled: Goodness Kitchen, Homely, Telugu Vantillu, Daily Canteen, Lite Eats Key Projects: 1. Telugu Vantillu: Built a homestyle Telugu food brand; Scaled to 18 kitchens [~500 orders/day at peak | 4.1+ ratings | 35% repeat users] 2. Homely: Marquee brand serving homestyle Indian food. Reduced inventory by 30% with no impact on conversions. Localised GTM strategy and messaging, drove 20% uplift in conversions; improved NPS

Research Analyst, Brand Solutions at The Hindu, Apr 2018 - Jun 2019 · 1 yr 3 mos, Greater Chennai Area, Part of the founding team of a brand consultancy arm of The Hindu, that delivered culturally rooted solutions to business problems especially in Tamil Nadu. Worked on large, award-winning* campaigns with industry giants like Parle and Cadbury’s (Mondelez), and delivered research and insights for multiple other clients. Being a small team, this was a highly cross-functional role where flexibility and multitasking were key. - Research and Ideation: Conduct primary and secondary research for client briefs, analyze data to gain consumer insights, ideation support for the team across brands. - Content creation: Anchor the content piece across media for campaigns, including writing advertorials, copy for digital collateral, production of AV content. - Partnerships: Liaise with key stakeholders (clients, consultants, key resources), vendor management *Our campaign for Parle Platina, ‘Parle Platina Festive Delights' won the second place for Best Marketing Solution for an Advertising Client at the INMA Global Media Awards ’19.

Tamil Language Consultant at what3words, Mar 2018 - May 2018 · 3 mos, Greater Chennai Area, Worked to build the What3Words map in Tamil

Education

Certificate Program, Strategic Brand Management & Communications, MICA | The School of Ideas

Master of Arts (M.A.), Critical Media and Cultural Studies; Distinction, SOAS University of London