Dhruvi Haria profile photo 1 on Tal

Dhruvi Haria

Assistant Manager @ Axis Securities Limited | MBA in Financial Management

Thane

7+ years of work experience

Axis Direct
Aug 20223 yrs 11 mosPresent

Ghansoli

Lead a 10-member inbound operations team within a 30-member function, while simultaneously managing 12 structured outbound programs across account lifecycle management, client retention, and regulatory compliance. Key achievements & responsibilities: • Reduced repeat customer queries by 22% through structured root cause analysis and enterprise-wide process redesign — lowering cost-per-contact and improving service efficiency at scale. • Architected a Demat Closure Retention program (targeted objection-handling calls) achieving a 12% account retention rate, directly mitigating revenue churn. • Managed estate & asset servicing workflows (Transmission Desk) in compliance with CDSL/NSDL guidelines — guiding legal heirs through complex documentation for asset transfers under SEBI guidelines; achieved an average 34% case processing rate. • Sustained 92% TAT adherence and 90% quality scores across high-volume voice operations; primary escalation point for 20–30 complex trade and regulatory cases per month. • Delivered team NPS of 75 through service excellence, team coaching, and process-driven client engagement. • Built Advanced Excel MIS dashboards (Pivot Tables, XLOOKUP, Data Reconciliation) for operations leadership; managed workflows on I-leverage (Axis Direct's proprietary operations platform). • Managed Franchise Retention, DP Recovery, MNRL (TRAI) outreach, KYC journey drop analysis, and self-service migration programs — reducing inbound volumes and protecting distribution revenue. Awards: Axcel Bronze Award (2023–24 & 2024–25)
IIFL Securities
Jul 20211 yr 1 moJul 2022

Thane, Maharashtra, India

• Resolved complex trade and transaction queries for high-value accounts and corporate entities across voice, email, and written channels within defined SLAs. • Maintained 93% quality scores in internal audits while handling trade discrepancies and reconciliation issues. • Managed multi-channel client escalations and analysed trade discrepancies ensuring compliance with internal controls. • Utilised Zoho CRM for client query logging, case lifecycle tracking, and escalation management.
HDFC securities
Mar 20192 yrs 5 mosJul 2021

Thane, Maharashtra, India

• Managed a sizeable client portfolio delivering investment guidance across Equity, Derivatives, Mutual Funds, Corporate FDs, Bonds, and Fixed Income instruments — aligned to individual risk profiles. • Drove multi-product distribution across Health Insurance, Life Insurance, Credit Cards, and Loan referrals — contributing to cross-sell revenue targets. • Recognised as a top performer in the Sovereign Gold Bond (SGB) campaign — awarded the SGB Super Championship Award (2020–21) by HDFC Securities for exceeding sales targets. • Managed end-to-end client onboarding and KYC verification in line with SEBI, IRDAI, and PMLA standards. • Utilised CRM Next for client portfolio tracking, activity management, and lead pipeline coordination.

Education

NMIMS CDOE

Master of Business Administration - MBA, Finance and Financial Management Services

NMIMS CDOE

20222 yrs2024
Maharashtra State Board of Secondary and Higher Secondary Education (MSBSHSE)

Maharashtra State Board of Secondary and Higher Secondary Education (MSBSHSE)

200013 yrs2013

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Headline

Assistant Manager @ Axis Securities Limited | MBA in Financial Management

About

Finance Operations Manager with 7 years of progressive experience across Indian Capital Markets, Investment Operations, and Trade Lifecycle Management within SEBI-regulated frameworks. Currently at Axis Direct (Axis Securities), I lead a dual-function voice operations team — managing inbound query resolution and 12 structured outbound programs covering account retention, estate & asset servicing, digital adoption, and regulatory compliance. Key highlights: ▸ 22% reduction in repeat customer queries through structured root cause analysis and process redesign ▸ 12% account retention rate for at-risk Demat accounts via targeted objection-handling programs ▸ 92% TAT adherence & 90% quality scores sustained across high-volume operations ▸ Team NPS of 75, driven through service excellence and process-driven client engagement ▸ Axcel Bronze Award recipient — two consecutive years (2023–24 & 2024–25) My expertise spans the full trade lifecycle (T+1 Settlement), post-trade processing, CDSL/NSDL custodial transfer operations, KYC/AML compliance, and MIS reporting using Advanced Excel (Pivot Tables, XLOOKUP, Data Reconciliation). Prior to Axis Direct, I served at IIFL Securities handling complex trade and transaction queries for high-value accounts, and at HDFC Securities as a Relationship Manager advising clients across Equity, Derivatives, Mutual Funds, and Fixed Income — earning the SGB Super Championship Award (2020–21). Certifications: • NISM Series VII — Securities Operations & Risk Management • NISM Series V-A — Mutual Fund Distributors • MBA (Finance) — NMIMS

Location

Thane

Work experience

Assistant Manager – Operations (M1) at Axis Direct, Aug 2022 - Present · 3 yrs 11 mos, Ghansoli, Lead a 10-member inbound operations team within a 30-member function, while simultaneously managing 12 structured outbound programs across account lifecycle management, client retention, and regulatory compliance. Key achievements & responsibilities: • Reduced repeat customer queries by 22% through structured root cause analysis and enterprise-wide process redesign — lowering cost-per-contact and improving service efficiency at scale. • Architected a Demat Closure Retention program (targeted objection-handling calls) achieving a 12% account retention rate, directly mitigating revenue churn. • Managed estate & asset servicing workflows (Transmission Desk) in compliance with CDSL/NSDL guidelines — guiding legal heirs through complex documentation for asset transfers under SEBI guidelines; achieved an average 34% case processing rate. • Sustained 92% TAT adherence and 90% quality scores across high-volume voice operations; primary escalation point for 20–30 complex trade and regulatory cases per month. • Delivered team NPS of 75 through service excellence, team coaching, and process-driven client engagement. • Built Advanced Excel MIS dashboards (Pivot Tables, XLOOKUP, Data Reconciliation) for operations leadership; managed workflows on I-leverage (Axis Direct's proprietary operations platform). • Managed Franchise Retention, DP Recovery, MNRL (TRAI) outreach, KYC journey drop analysis, and self-service migration programs — reducing inbound volumes and protecting distribution revenue. Awards: Axcel Bronze Award (2023–24 & 2024–25)

Senior Executive Officer – Operations at IIFL Securities, Jul 2021 - Jul 2022 · 1 yr 1 mo, Thane, Maharashtra, India, • Resolved complex trade and transaction queries for high-value accounts and corporate entities across voice, email, and written channels within defined SLAs. • Maintained 93% quality scores in internal audits while handling trade discrepancies and reconciliation issues. • Managed multi-channel client escalations and analysed trade discrepancies ensuring compliance with internal controls. • Utilised Zoho CRM for client query logging, case lifecycle tracking, and escalation management.

Relationship Manager – Equity & Derivatives at HDFC securities, Mar 2019 - Jul 2021 · 2 yrs 5 mos, Thane, Maharashtra, India, • Managed a sizeable client portfolio delivering investment guidance across Equity, Derivatives, Mutual Funds, Corporate FDs, Bonds, and Fixed Income instruments — aligned to individual risk profiles. • Drove multi-product distribution across Health Insurance, Life Insurance, Credit Cards, and Loan referrals — contributing to cross-sell revenue targets. • Recognised as a top performer in the Sovereign Gold Bond (SGB) campaign — awarded the SGB Super Championship Award (2020–21) by HDFC Securities for exceeding sales targets. • Managed end-to-end client onboarding and KYC verification in line with SEBI, IRDAI, and PMLA standards. • Utilised CRM Next for client portfolio tracking, activity management, and lead pipeline coordination.

Education

Master of Business Administration - MBA, Finance and Financial Management Services, NMIMS CDOE

Maharashtra State Board of Secondary and Higher Secondary Education (MSBSHSE)

Dhruvi Haria - Assistant Manager – Operations (M1) in Thane | Tal