Headline

Building District by Zomato | Ex-Project Lead at Zebra Idea Lab | Growth | Marketing

About

I've always been fascinated by how people make decisions. Why does someone choose one brand over another? What makes them trust a product, click a button, walk into a store, or complete a purchase? That curiosity led me into marketing, but over time I realized that growth is much bigger than communication. It sits at the intersection of consumer psychology, business strategy, data, and execution. Professionally, I've worked across content, branding, advertising, growth, and business operations. Starting in creative and media roles gave me a strong understanding of storytelling and consumer behavior, while later experiences building businesses and working at District by Zomato taught me how to translate insights into measurable business outcomes. At District, I worked on growth initiatives spanning offline customer acquisition, brand partnerships, monetization, and marketplace operations. Whether it was scaling programs across thousands of stores, building monetization opportunities, or solving operational bottlenecks, I found myself most energized by problems that combined strategy with execution. Growing up in a Marwari business family also shaped the way I think. Conversations around customers, trade-offs, and business decisions were a constant part of life, which naturally developed my commercial mindset and curiosity about how businesses grow. I studied Journalism & Mass Communication at The Maharaja Sayajirao University of Baroda and am currently pursuing a Post Graduate Programme in Technology & Business Management at Masters' Union. Today, I'm most excited by consumer internet, marketplaces, growth, product strategy, and building scalable systems that create real business impact.

Location

Gurugram

AI stack

codex

cursor

Work experience

Associate Program Manager at District By Zomato, Mar 2025 - Present · 1 yr 6 mos, Gurugram, Haryana, India, •Contributing to the 0-1 journey of District - Stores Growth (offline shopping - retail discovery & payments) • Leading a brand content team of 6 associates to develop and execute in-app content strategies. • Designed and implemented effective Below-the-Line (BtL) marketing strategies to enhance brand visibility.

Editor at Evolve Media, LLC, Oct 2023 - Jun 2024 · 9 mos, Remote, I edited over 2000 short-form news articles and stories and provided feedback to writers to enhance their writing skills. By adapting to changes in editing guidelines and maintaining an impartial approach, I flagged issues for team learning and contributed to problem-solving within the editing team. I conducted SEO optimization assessments, ensured content authenticity through plagiarism checks, and performed thorough fact-checking from diverse sources.

Project Lead at Zebra Idealab, Jun 2023 - Jun 2024 · 1 yr 1 mo, Ahmedabad, Gujarat, India, In my role as Project Lead at Zebra Idealab, I’ve been responsible for overseeing the entire lifecycle of various high-impact projects, from concept and scripting to production and client delivery. My focus has been on bringing creative visions to life while maintaining cost efficiency and fostering strong client relationships. Key Highlights: Led the research, scripting, and production of a promotional film for PDEU, ensuring a visually compelling and cost-effective outcome that exceeded stakeholder expectations. Directed and managed a cross-functional crew for Shaman Spices’ corporate film, expanding the brand’s reach and driving international interest. Played a pivotal role in securing Neotech Campus as a client, leading their brand strategy and increasing visibility through a tailored go-to-market approach. Developed and executed integrated launch strategies that boosted brand recognition for clients like Shaman Spices, while crafting content that resonated with their target audiences. Spearheaded a rebranding project for Shree Maruti, successfully revitalizing the brand’s identity and generating widespread engagement. Enhanced Angur Besan’s market positioning through strategic planning and market insights, driving significant growth in key regions.

Freelance Writer at PINKVILLA, Apr 2023 - Aug 2023 · 5 mos, Remote, At Pinkvilla, I specialized in crafting SEO-optimized, long-form content with a focus on beauty and fashion. Through ghostwriting over 25 articles in this niche, I consistently drew in an average readership of over 250K per article.

Content writer at Freelance, May 2022 - May 2023 · 1 yr 1 mo, Remote, As a freelance content writer, I work with a diverse range of clients to create compelling blog posts, articles, and social media content. I conduct thorough research on topics to ensure accuracy and relevance of content, and collaborate closely with clients to understand their brand voice and content goals.

Education

PGP TBM, Technology Business Management, Masters' Union

MasterCamp in Strategic Marketing & AI, Marketing, Masters' Union