Headline

Brand Manager at Angel One | Driving Brand Growth, Digital Engagement & Customer Loyalty | Brand Strategy • Integrated Marketing • Data-Driven Campaigns

About

As a Brand Manager at Angel One, I leverage over eight years of experience in marketing, specializing in brand development, marketing analytics, and media planning. My focus is on driving brand growth, enhancing consumer engagement, and maximizing media efficiency through data-driven strategies and impactful campaigns. At Angel One, I have led initiatives such as the IPL 2024 and 2025 campaigns, achieving substantial improvements in brand visibility and media ROI. My expertise in marketing mix modeling (MMM) analytics, campaign strategy, and budget optimization allows me to deliver measurable outcomes while managing multimillion-dollar budgets. Working collaboratively with cross-functional teams, I strive to create campaigns that resonate with audiences, align with business objectives, and enhance brand equity. My commitment to excellence underpins my approach to fostering meaningful consumer connections and measurable business success.

Location

Mumbai

AI stack

antigravity

codex

opencode

Work experience

Brand Manager at Angel One, May 2024 - Present · 2 yrs 4 mos, Mumbai, Driving brand growth, marketing efficiency, and consumer engagement through data-driven strategies and high-impact campaigns like IPL 2024 & 2025. Led IPL 2024 & 2025 campaigns, boosting brand visibility by 20% with optimized media spends. Conceptualized the "Angel One Cheer Index", engaging 2000+ participants, 25K+ views, and 680K+ reach with 3% ER. Implemented MMM analytics, improving media efficiency and channel-wise ROI. Managed multimillion budgets, maximizing ROI across digital, TV, CTV, and on-ground activations. Achieved 95% satisfaction and 91% referral intent through IPL-led consumer engagement. Brand Management, Marketing Analytics, Media Planning, MMM Analytics, Campaign Strategy, Budget Optimization

Group Head Marketing at Wavemaker, Sep 2023 - May 2024 · 9 mos, Mumbai, Maharashtra, India, Led end-to-end media strategy for marquee clients, delivering brand growth, cost efficiency, and enhanced campaign performance through data-driven planning and innovative media buying. Boosted brand awareness by 20% through precision-led media strategies and targeted planning. Reduced advertising costs by 15% without compromising on reach or frequency. Elevated campaign performance by 30% by streamlining cross-team collaboration and optimizing media channels. Implemented data-driven buying models to maximize ROI and improve media efficiency. Ensured seamless integration between creative, media, and analytics teams to drive campaign excellence. Media Planning, Media Buying, Campaign Optimization, Marketing Analytics, Budget Management, Cross-functional Collaboration

Media Group Head at Wavemaker, Aug 2023 - Apr 2024 · 9 mos, Led integrated media strategy and competitive analysis for key accounts, improving brand awareness by 20% and reducing media costs by 15%.

Sr. Manager Digital planning at PHD, Jan 2022 - Jul 2023 · 1 yr 7 mos, Hybrid, Drove digital growth for leading automotive brands through data-led media strategies, performance-driven campaigns, and precise audience targeting. Increased test drive conversions by 30% and brand visibility by 50% via hyper-targeted media planning. Improved ROI by 30% through real-time optimization and budget efficiency. Delivered a 20% rise in lead generation and 15% growth in brand awareness with integrated campaigns. Deployed advanced tracking, audience analytics, and precision targeting to maximize media impact. Led cross-functional teams across strategy, creative, and media to drive seamless execution and performance. Performance Marketing, Digital Media Strategy, Audience Targeting, Media Optimization, Campaign Analytics, Cross-functional Leadership

Senior Manager at Omnicom Media, Feb 2021 - Jul 2023 · 2 yrs 6 mos, Delivered business-driven media solutions for leading automobile brands, improving ROI by 30% and lead generation by 20%.

Manager Digital Media Planner at PHD, Feb 2021 - Mar 2022 · 1 yr 2 mos, On-site, Managed affiliate marketing, DSP-based media buying, and mobile performance campaigns, driving growth across CPI, CPL, and CPS models. Managed high-volume affiliate traffic via DSP platforms, consistently meeting monthly targets. Optimized campaigns across CPI, CPL, CPS, CPR, and CPT models to maximize ROI and conversions. Scaled affiliate marketing by expanding and managing diverse traffic sources. Planned and executed social media campaigns for direct clients, aligned with KPIs and growth objectives. Ensured high campaign success rates, delivering strong client satisfaction and repeat business. Affiliate Marketing, Mobile Performance Marketing, DSP Platforms, Campaign Optimization, Social Media Advertising, Traffic Source Management

Sr. Executive Performance Marketing at Ventes Avenues, Nov 2019 - Jan 2021 · 1 yr 3 mos, Mumbai Metropolitan Region, Managed affiliate marketing, DSP-based media buying, and mobile performance campaigns, driving growth across CPI, CPL, and CPS models. Managed high-volume affiliate traffic via DSP platforms, consistently meeting monthly targets. Optimized campaigns across CPI, CPL, CPS, CPR, and CPT models to maximize ROI and conversions. Scaled affiliate marketing by expanding and managing diverse traffic sources. Planned and executed social media campaigns for direct clients, aligned with KPIs and growth objectives. Ensured high campaign success rates, delivering strong client satisfaction and repeat business. Affiliate Marketing, Mobile Performance Marketing, DSP Platforms, Campaign Optimization, Social Media Advertising, Traffic Source Management

Education

PGP DSBA, Data Processing and Data Processing Technology/Technician, Great Lakes Institute of Management

chemical engineer, Chemical Engineering, dwarkadas j sanghvi coolege of engineering