Headline

Zoca | Wishlink | IIT Kharagpur

About

Product Manager at Zoca, where we are redefining SMB growth with an AI-first agent architecture for the beauty and wellness industry. I focus on bridging the gap between modern technologies and tangible business outcomes for over 1,000 small businesses. Previously, I supported the launch of Wishlink’s shopping app, built automated ETL/DBT pipelines. I am an IIT Kharagpur graduate (Industrial & Systems Engineering) passionate about building scalable, AI-driven solutions that solve real-world operational challenges.

Location

Bengaluru

AI stack

claude code

langgraph

lovable

n8n

replit

Retell AI

Work experience

Product Manager at Ollive, Aug 2026 - Present · 1 mo, Bangalore, Building the risk definition framework for AI agents and using it to price their premiums for liability insurance

Product Analyst at Zoca, Dec 2024 - Oct 2025 · 10 mo, Bangalore

Product Analyst at Wishlink, May 2024 - Dec 2024 · 7 mo, Gurgaon, • Spearheaded the 0-1 product analytics for the Wishlink Online Shopping App, achieving over 1Cr+ GMV monthly. • Managed end-to-end app analytics, utilizing SQL for event tracking and user behavior insights. • Developed ETL pipelines with DBT to automate SQL dashboards, enhancing metric visualization in Redash. • Collaborated on PRDs with product leads and designers, ensuring timely execution with development teams.

Product Management Intern at Wishlink, Jan 2024 - May 2024 · 5 mos, Remote

Product Analyst at NoBroker.com, May 2023 - Jul 2023 · 3 mos, Bengaluru, Karnataka, India, Handled product management projects on Nobrokerhood, a society management app with over 4 Million users residing in 20k+ societies • Analyzed CTR to Sales conversion for two ad placements, implemented interactive approaches with an anticipated boost in recall by 30% • Formulated strategies to double monthly forum posts by bucketing content and interactions of over 1.1M posts using semantic clustering • Rectified UI and performance issues by parsing 22k+ Net Promoter Score reviews and identifying emerging problems using historical data • Formulated a gender-based download disparity KPI, conducted 350 user interviews, implemented incentives boosting active users by 60k

Software Developer and Founding Team Member at Heltar, Dec 2022 - May 2023 · 6 mos, Kharagpur, West Bengal, India, Heltar is a WhatsApp CRM startup, it was awarded the Antler India Fellowship of $10k and raised $40k from gradCapital at $1.34M valuation • Redesigned the existing database and architecture in order to serve multiple businesses when the company pivoted from EdTech to B2B • Scripted migrations in typescript, typeORM to update the database schema and wrote AWS scripts to migrate S3 buckets to new account • Architected and led the transition from monolith to a cloud-based microservice architecture on AWS using docker and integrated RDS

Software Quality Engineer Intern at Mastercard, May 2022 - Jul 2022 · 3 mos, Pune, Maharashtra, India, Offered Pre-Placement Offer, Constructed a pluggable data quality validation application, compatible with the Locations Insight data pipeline • Developed a .NET Core console application which automates query generation for transactional data retrieval and threshold calculation • Deployed an ASP.NET MVC internal web application using SQLite database for user input and local storage of metrics and report details • Implemented a scheduled console application to automate Excel validation report generation and periodic delivery to email endpoints • Designed a test plan in Confluence and executed using Postman and NUnit, coordinating with multiple stakeholders within the division

Education

Dual Degree, Industrial and Systems Engineering, Indian Institute of Technology, Kharagpur

CBSE, Science, Jayshree Periwal High School, Jaipur

Public links

github: https://github.com/flanker42