Headline

Marketing Head at Nori | Performance Marketing | Brand Growth & Scaling | Ex-Founder - Rizz Retail Pvt Ltd

About

I don’t just build social media feeds; I build high-performance distribution systems. Most brands treat social media as a creative outlet. I treat it as a growth lever. With a background as a former Founder (exited late 2024), I’ve learned that aesthetics without a distribution strategy is just expensive noise. Today, I help D2C and digital-first brands bridge the gap between creative content and measurable ROI. I specialize in building GenAI-powered content workflows that allow lean teams to produce at the scale of a full-service agency without the bloated overhead. Why I’m different: I operate at the intersection of Growth Marketing and Content Operations. My approach is rooted in a "Founder’s Mindset"—which means I prioritize speed, experimentation, and unit economics over vanity metrics. Core Areas of Impact: • Social Strategy & Systems: Designing repeatable frameworks for Reels, Carousels, and trend-led formats that drive high-intent engagement. • GenAI Implementation: Using Generative AI to compress 40 hours of audience research and scripting into high-leverage workflows, ensuring consistent output and creative agility. • Distribution-First Growth: Focusing on how content travels, not just how it looks, to maximize organic reach in crowded algorithms. • Performance Content: Crafting hooks and narratives designed to convert followers into customers. The GenAI Edge: I am obsessed with workflow optimization. I integrate AI tools to: → Conduct deep-dive audience sentiment analysis. → Script high-retention short-form video at scale. → Build automated content research systems for rapid trend adoption. 📩 If you’re building something big and need a strategist who thinks like an owner, let’s talk. [Social Media Strategy, Growth Marketing, GenAI Content Ops, D2C Marketing, Content Distribution, Short-form Video Strategy, Founder Mindset, Digital Transformation, AI-Powered Marketing, Performance Creative]

Location

Delhi

AI stack

gemini

hugging face

openclaw

railway

Work experience

Head of Marketing at NORI, Mar 2026 - Present · 4 mos, Bengaluru

Digital Marketing Intern at Spinnaker Analytics, Nov 2025 - Jan 2026 · 3 mos, Boston, Massachusetts, United States

Social Media Strategist at The Brew Gang, Apr 2025 - May 2025 · 2 mos, Kampala, Central Region, Uganda

Founder at The Rizz Company, Dec 2023 - Oct 2024 · 11 mos, Delhi, India, Conceptualised, launched, and scaled a D2C sexual wellness brand, driving growth in a taboo-category market through empathetic brand storytelling and performance-led digital marketing. Led product-market fit research, consumer insights, and competitor benchmarking to shape product strategy, pricing, and go-to-market decisions. Built the brand from the ground up — brand identity, packaging, tone of voice, and content strategy — ensuring consistent positioning across social media, website, ads, and customer touch-points. Managed a cross-functional team of 8 interns across social media marketing, content creation, community management, and customer support. Built and optimized the Shopify D2C website, implementing GA4, conversion tracking, funnel analysis, and CRO best practices to improve checkout flow and purchase completion. Supported and executed paid media and performance marketing initiatives, working with Meta Ads and Google Ads to align creative, targeting, and analytics with growth objectives. Created and presented investor decks, articulating brand vision, category opportunity, go-to-market strategy, and early traction metrics.

Entrepreneur in Residence at DravyBrands, Mar 2023 - Dec 2023 · 10 mos, Delhi, India, Worked closely with founders as a Junior Entrepreneur in Residence, contributing to early-stage brand building, business strategy, and operational execution across multiple initiatives Demonstrated strong problem-solving, analytical thinking, and execution skills, consistently exceeding expectations in fast-paced startup environments. Supported founder-led initiatives, assisting in research, planning, and execution of growth-oriented tasks across marketing, operations, and strategy. Collaborated cross-functionally with internal teams, showcasing strong interpersonal communication, adaptability, and stakeholder coordination. Took ownership of responsibilities with a proactive and self-driven approach, contributing to both individual outcomes and overall team performance. Actively mentored and guided peers when required, displaying early leadership qualities and team management capability. Maintained a high standard of professionalism, integrity, and reliability, earning trust and responsibility from leadership. Contributed to interviews, coordination, and internal processes, supporting talent evaluation and team enablement.

Education

Digital Marketing & Analytics, Marketing, Boston institute of analytics

Bachelor of Business Administration - BBA, Guru Gobind Singh Indraprastha University (GGSIPU), Delhi