Dhriti Ahluwalia profile photo 1 on Tal

Dhriti Ahluwalia

Zepto | Zomato | ISB | Consumer internet

Bengaluru

6+ years of work experience

Zepto
Apr 20251 yr 7 mosPresent

Bengaluru, Karnataka, India

1. Expansion & network design 2. Market share and competition landscaping and tracking- OPD, assortment, NSO, delivery time, premium user RMS 3. Offline & hyperlocal digital marketing- ATL, BTL marketing and hyperlocal digital channels 4. CX and ops governance- store level delivery time, assortment, availability governance 5. Drove cofunded offline brand collaborations with 35+ brands 6. GTM, scale up and P&L of Night stores (24x7 live stores)
Zepto
Dec 20231 yr 4 mosMar 2025

Mumbai, Maharashtra, India

Retention & profitability- Led to 50p immediate GPPO goodness through GST on receivables (different types of charges) translating to INR 14.4cr savings Events- led off app distribution & (digital + CRM) marketing for festivals and inorganic in-app events Expansion 1. Network design & planning- identified potential white spaces for dark store launch 2. Created and executed GTM for launch of 60+ cities and 650+ stores 3. Led traffic & conversion through digital marketing and (wallet) incentives 4. Managed governance of conversion factors- assortment, availability, delivery time and customer experience
Zomato
Jan 20221 yr 9 mosSep 2023

On-site

Managed major national QSR and cloud kitchen chains Strategy 1. Geographical expansion & network planning: identified pockets of opportunity for brands to expand presence across the country 2. New Product introduction/Brand creation : identified white spaces & recommended new product lines and dish format, pricing, packaging and ads+discount GTM Growth 1. Pricing & discounting strategy-configured discounts basis identified cohorts with maximum ROI for the brands; determined discount cofunds for different brands based on commissions based discount ROI 2. Ads optimisation- increased ad revenue/net sales, CPI of the brands for Zomato; boosted ROAS (3x to 4.5x) for brands through ad inventory optimisation basis cuisine penetration, brand rank, supply constraints and pricing Commercial Negotiation 1. Created the framework for commercial negotiation (take rate) for national key accounts 2. Drove negotiations for ads/cv with major NKAs 3. Negotiated and developed framework for 'Winback program' for refund sharing (leading to goodness of 0.5% of net sales for chosen accounts) Ops 1. Reduced ORS(orders requiring support) from 8% to 4.5% for major pizza brand, thus increasing conversion & retention and creating net savings for brand and zomato 2. Streamlined the onboarding for national brands and restaurants (onboarded 300+ restaurants in record time of 14 days vs 45days+) 3. Merchant product (POS) integration & troubleshooting
JungleWorks
Mar 202110 mosDec 2021

Chandigarh, India

Code Brew Labs
Jan 20213 mosMar 2021

Chandigarh, India

Code Brew Labs
Jul 20206 mosDec 2020

Chandigarh, India

Code Brew Labs
Jan 20206 mosJun 2020

Chandigarh, India

PIRAMAL FOUNDATION FOR EDUCATION LEADERSHIP
Aug 20179 mosApr 2018

Panchkula

Conducted study on primary education landscape of Jammu & Kashmir to create a roadmap for systemic transformation Identified gaps in policy & practice and designed a program for roll out in 11 state governments and led operations for Haryana - Interviewed >110 officials & developed a diagnostic framework to analyze and document government policies, personnel and processed - Organizational development for DIETs and SCERTs- formulated organizational goals, roles & responsibilities for employees - Leadership Development- Organised 5 workshops for capacity building of 170+ govt. officials at block, district and state level - Technology/Process Re-engineering: Studied gaps in data driven decision-making and suggested integration of systems

Dhriti’s AI Stack

claude
claude
openai
openai
Wispr Flow
Wispr Flow

Education

Indian School of Business

Master of Business Administration - MBA, Double Majors- Marketing | Public Policy

Indian School of Business

20181 yr2019
Panjab university

Bachelor's degree, Computer Engineering

Panjab university

20104 yrs2014

Join Dhriti and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Dhriti Ahluwalia on Tal

Headline

Zepto | Zomato | ISB | Consumer internet

About

https://calendly.com/dhritiahluwalia

Location

Bengaluru

AI stack

claude

openai

Wispr Flow

Work experience

Director- Growth at Zepto, Apr 2025 - Present · 1 yr 7 mos, Bengaluru, Karnataka, India, 1. Expansion & network design 2. Market share and competition landscaping and tracking- OPD, assortment, NSO, delivery time, premium user RMS 3. Offline & hyperlocal digital marketing- ATL, BTL marketing and hyperlocal digital channels 4. CX and ops governance- store level delivery time, assortment, availability governance 5. Drove cofunded offline brand collaborations with 35+ brands 6. GTM, scale up and P&L of Night stores (24x7 live stores)

Associate Director- Growth at Zepto, Dec 2023 - Mar 2025 · 1 yr 4 mos, Mumbai, Maharashtra, India, Retention & profitability- Led to 50p immediate GPPO goodness through GST on receivables (different types of charges) translating to INR 14.4cr savings Events- led off app distribution & (digital + CRM) marketing for festivals and inorganic in-app events Expansion 1. Network design & planning- identified potential white spaces for dark store launch 2. Created and executed GTM for launch of 60+ cities and 650+ stores 3. Led traffic & conversion through digital marketing and (wallet) incentives 4. Managed governance of conversion factors- assortment, availability, delivery time and customer experience

National Key Account Manager at Zomato, Jan 2022 - Sep 2023 · 1 yr 9 mos, On-site, Managed major national QSR and cloud kitchen chains Strategy 1. Geographical expansion & network planning: identified pockets of opportunity for brands to expand presence across the country 2. New Product introduction/Brand creation : identified white spaces & recommended new product lines and dish format, pricing, packaging and ads+discount GTM Growth 1. Pricing & discounting strategy-configured discounts basis identified cohorts with maximum ROI for the brands; determined discount cofunds for different brands based on commissions based discount ROI 2. Ads optimisation- increased ad revenue/net sales, CPI of the brands for Zomato; boosted ROAS (3x to 4.5x) for brands through ad inventory optimisation basis cuisine penetration, brand rank, supply constraints and pricing Commercial Negotiation 1. Created the framework for commercial negotiation (take rate) for national key accounts 2. Drove negotiations for ads/cv with major NKAs 3. Negotiated and developed framework for 'Winback program' for refund sharing (leading to goodness of 0.5% of net sales for chosen accounts) Ops 1. Reduced ORS(orders requiring support) from 8% to 4.5% for major pizza brand, thus increasing conversion & retention and creating net savings for brand and zomato 2. Streamlined the onboarding for national brands and restaurants (onboarded 300+ restaurants in record time of 14 days vs 45days+) 3. Merchant product (POS) integration & troubleshooting

Business Head | Panther at JungleWorks, Mar 2021 - Dec 2021 · 10 mos, Chandigarh, India

Head of Sales & Customer Success at Code Brew Labs, Jan 2021 - Mar 2021 · 3 mos, Chandigarh, India

Head Of Sales Operations at Code Brew Labs, Jul 2020 - Dec 2020 · 6 mos, Chandigarh, India

Vice President of Sales at Code Brew Labs, Jan 2020 - Jun 2020 · 6 mos, Chandigarh, India

Program Leader at PIRAMAL FOUNDATION FOR EDUCATION LEADERSHIP, Aug 2017 - Apr 2018 · 9 mos, Panchkula, Conducted study on primary education landscape of Jammu & Kashmir to create a roadmap for systemic transformation Identified gaps in policy & practice and designed a program for roll out in 11 state governments and led operations for Haryana - Interviewed >110 officials & developed a diagnostic framework to analyze and document government policies, personnel and processed - Organizational development for DIETs and SCERTs- formulated organizational goals, roles & responsibilities for employees - Leadership Development- Organised 5 workshops for capacity building of 170+ govt. officials at block, district and state level - Technology/Process Re-engineering: Studied gaps in data driven decision-making and suggested integration of systems

Education

Master of Business Administration - MBA, Double Majors- Marketing | Public Policy, Indian School of Business

Bachelor's degree, Computer Engineering, Panjab university