---
title: "Dhiraj Prasad - Marketing And Public Relations Manager @Indie Press in Greater Bengaluru Area | Tal"
description: "Meet Dhiraj Prasad, Brand Strategist | 0-to-1 Brand Strategy | Bridging High-Retention Content | Marketing & PR Manager | Social Media Strategist | Social Media Marketing | Ex-Ola | Ex- Pratilipi based in Greater Bengaluru Area. AI stack includes claude, gemini, and meta."
image: "https://tal.club/meet/dhiraj-prasad-1/share-image"
---

# Dhiraj Prasad on Tal

## Headline

Brand Strategist \| 0\-to\-1 Brand Strategy \| Bridging High\-Retention Content \| Marketing & PR Manager \| Social Media Strategist \| Social Media Marketing \| Ex\-Ola \| Ex\- Pratilipi

## About

Great brand marketing doesn't simply answer vanity metrics; it creates distribution moats that drive the bottom line\. Over the past 7\+, I've been building brands, distribution moats, and performance marketing playbooks that have helped firms scale from 0 to 1\. My primary obsession has been with creating high retention content architectures, structuring monetization funnels, and enabling creative teams to operate at scale\. At Pratilipi, I was leading marketing and brand initiatives that drove the media platform to think beyond content discovery and apportion its media channels as acquisition levers\. Proven impact at Pratilipi \(IndiePress\): • 100% organic growth \(40k to 120k\): Scaled the Instagram following from 40K to 120K by creating high retention content without a rupee spent on any paid social media promotion or ads\. • Took the commercial strategy decisions and marketing bundles along with the performance ad campaigns, which drove a double\-digit MoM revenue growth \(10%\+\)\. Led end\-to\-end rebranding and creative team onboarding while also scaling the LinkedIn presence and YouTube channels\. • Designed the production and testing playbooks that allowed the team to test hooks, rapidly iterate, and tie them to business metrics\. My core skills include zero\-to\-one brand building, organic distribution and content strategy, performance marketing, product bundling and monetization, creative team management, and multi\-channel growth at scale \(Instagram, LinkedIn, YouTube, etc\.\)\. I'm open to conversation with founders, operating executives, and operators\-in\-residence\.

## Location

Greater Bengaluru Area

## AI stack

claude

gemini

meta

midjourney

ChatGPT

ChatGPT Images

## Work experience

Marketing And Public Relations Manager @Indie Press at Pratilipi, Aug 2024 \- Dec 2025 · 1 yr 5 mos

Social Media Strategist @Indie Press at Pratilipi, Aug 2022 \- Aug 2024 · 2 yrs 1 mo

Health and well\-being at Career Break, Mar 2021 \- Jul 2022 · 1 yr 5 mos, Bangalore Urban, Karnataka, India, I was affected by a severe COVID\-19 situation which had me hospitalized for about 70\+ days and later under the influence of artificial oxygen for about 3 months\. This situation took a while for me to get back to focusing on my carrer\.

Social Media Manager at Health & Welness, Sep 2018 \- Mar 2021 · 2 yrs 7 mos, Bangalore Urban, Karnataka, India

Social Media Supervisor at Ola, Aug 2017 \- Sep 2018 · 1 yr 2 mos, Bangalore Urban, Karnataka, India

## Education

Bachelor of Business Administration \(BBA\), Finance, General, Jain \(Deemed\-to\-be University\)

Commerce, Pre\-University, JAIN College

[View the original profile](https://tal.club/meet/dhiraj-prasad-1)

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