Headline

Brand Strategist | 0-to-1 Brand Strategy | Bridging High-Retention Content | Marketing & PR Manager | Social Media Strategist | Social Media Marketing | Ex-Ola | Ex- Pratilipi

About

Great brand marketing doesn't simply answer vanity metrics; it creates distribution moats that drive the bottom line. Over the past 7+, I've been building brands, distribution moats, and performance marketing playbooks that have helped firms scale from 0 to 1. My primary obsession has been with creating high retention content architectures, structuring monetization funnels, and enabling creative teams to operate at scale. At Pratilipi, I was leading marketing and brand initiatives that drove the media platform to think beyond content discovery and apportion its media channels as acquisition levers. Proven impact at Pratilipi (IndiePress): • 100% organic growth (40k to 120k): Scaled the Instagram following from 40K to 120K by creating high retention content without a rupee spent on any paid social media promotion or ads. • Took the commercial strategy decisions and marketing bundles along with the performance ad campaigns, which drove a double-digit MoM revenue growth (10%+). Led end-to-end rebranding and creative team onboarding while also scaling the LinkedIn presence and YouTube channels. • Designed the production and testing playbooks that allowed the team to test hooks, rapidly iterate, and tie them to business metrics. My core skills include zero-to-one brand building, organic distribution and content strategy, performance marketing, product bundling and monetization, creative team management, and multi-channel growth at scale (Instagram, LinkedIn, YouTube, etc.). I'm open to conversation with founders, operating executives, and operators-in-residence.

Location

Greater Bengaluru Area

AI stack

claude

gemini

meta

midjourney

ChatGPT

ChatGPT Images

Work experience

Marketing And Public Relations Manager @Indie Press at Pratilipi, Aug 2024 - Dec 2025 · 1 yr 5 mos

Social Media Strategist @Indie Press at Pratilipi, Aug 2022 - Aug 2024 · 2 yrs 1 mo

Health and well-being at Career Break, Mar 2021 - Jul 2022 · 1 yr 5 mos, Bangalore Urban, Karnataka, India, I was affected by a severe COVID-19 situation which had me hospitalized for about 70+ days and later under the influence of artificial oxygen for about 3 months. This situation took a while for me to get back to focusing on my carrer.

Social Media Manager at Health & Welness, Sep 2018 - Mar 2021 · 2 yrs 7 mos, Bangalore Urban, Karnataka, India

Social Media Supervisor at Ola, Aug 2017 - Sep 2018 · 1 yr 2 mos, Bangalore Urban, Karnataka, India

Education

Bachelor of Business Administration (BBA), Finance, General, Jain (Deemed-to-be University)

Commerce, Pre-University, JAIN College