Headline

Data & UPI Product @JUSPAY | FinTech - Payments | DTU(DCE)

About

An explorer by heart. More accurate than Google Maps. Growth-driven Product & Data Manager with a strong track record of building and scaling products in high-growth environments. Currently working at the intersection of UPI, data systems, and fintech innovation. I specialize in 0→1 and 1→10 product journeys, combining product thinking with deep analytics to drive measurable impact. At Juspay, I’ve led initiatives powering high-scale UPI systems (handling thousands of TPS), improved success rates, and built real-time data platforms with 100% reliability. From launching merchant-facing dashboards that reduced onboarding time from days to minutes, to developing analytics systems deployed across multiple bank stacks, I focus on solving problems that matter at scale.

Location

South Delhi

AI stack

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ChatGPT

Work experience

Data & UPI Product at JUSPAY, Jul 2021 - Present · 5 y 2 mo, Bengaluru, Karnataka, India, UPI Product: • Powering Industry's Best Success Rate UPI PG(+ve Δ of 3%) in partnership with Yesbank on Juspay's Payments Orchestrator for pay-ins & pay-outs. • Managing India's marquee merchants(like BharatPe, Dream11, Gameskraft, Swiggy, BookMyShow, Ola, OneCard & so on...) for acquiring UPI payments. • Created a Merchant Dashboard resulting into reduced Onboarding time from 2 days to 5 min. And resulted in reduction of 70% daily queries. Along with a user friendly developer API docs which ranks in top search results on Google for anything UPI. • Lead UPI Acquiring Product/Business/Tech Executions for partners need & ensured compliance to regulators(NPCI & RBI) circulars/guidelines. • Built product features : Smart Refund, Penny-Fetch/Drop, Account Validations, Payouts, Account/VPA Suggestions, Outage API, GPay InApp/Omni-Channel flow. • Making Remitter Switch live for Kotak & AU Bank for all UPI Features on CASA & Rupay Credit Card with Bank CBS Integration. Data Product: • Built(0->1->10) Real-time Data pipeline & Analytics for UPI Scale, a system which handles 3K TPS & battle tested in IPL'25 Final. With instant intelligent auto-backfilling mechanism for 100% reliability. • Been part of HyperUPI SDK product launch team & had setup log pipeline for SDK Analytics(User Onboarding Funnel). • Have developed 20 Analytics Modules for UPI PSPs across all major flows(Registrations, Onboarding, Transactions, Refunds, Payouts, IPOs, Mandates Creations/Notifications/Executions & Settlements). This product has been deployed in 10+ Bank Stacks in AWS/GCP. • Running applications(like A/B Dashboard, Kibana, Grafana, Superset etc) for real-time Alerting, Log Viewing, Data Analysis & Merchants Billing. Powered by Kafka streams to Producer/Consumer apps which is further processed via different use-case based Storage systems like Cassandra, ElasticSearch, S3 & ClickHouse. • AI Chatbot Genius Integration for Analytics & Insight generation for end users.

Growth Analyst at BharatPe, May 2021 - Jun 2021 · 2 mos, New Delhi, Delhi, India

Business Manager at Tipping Mr Pink Pvt Ltd, Jul 2019 - Jan 2021 · 1 yr 7 mos, Gurugram, Haryana, India, Most popular QSR chain in Delhi-NCR, serving PAN India. Running two brands Burger Singh & Bowl Hub in physical store & cloud-kitchen format. - Successfully implemented Strategic Incentive Plan & Tiering program over FoodTech Aggregators like Zomato, Swiggy, UberEats on key metrices(Acceptance%, MFR%, Edit%, RDC%, KPT & Rating) across 40+ outlets. - Increased the efficiency of operations team to outperform on the laid out parameters for better tiering which resulted into increase in delivery radius & higher visibility over the TPA's App, which brought high order volume in turn more revenue. - Brought down order cancellations from 20% to 8% for all different order channels. - Managed a hyperlocal delivery partner for website/call-centre based orders. - Performed SWOT Analysis for outlets for increasing the traction & AOV/GMV.

Education

B.Tech - Bachelor of Technology, Delhi Technological University (Formerly DCE)

B.Tech - Bachelor of Technology, Delhi College of Engineering