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Dhilip kumar

Design leadership | Product Leader | Creative Director | | Kelloggs alumni | Duke university AI PM | 20+ years, AI-first design and product

Bengaluru

7+ years of work experience

DS Designs
Jun 20265 mosPresent

Bengaluru

Founded DS Designs as a high impact studio for UI, UX, product design, and growth across games and apps. Work spans hardware design for OEM manufacturers, app design, fintech software, and CRM systems. Previously Chief Design Officer at BYJU'S/Osmo, and co-founder of KikiGames, a two person indie studio behind mobile puzzle games including This is Art and Paint the Grid. 20+ years across games, edtech, and consumer apps, with a design background from NID and product management training at Kellogg and Duke.
mygoldwallet
Feb 20269 mosPresent

Remote

Setting up product management pipelines, defining North Star metrics like AUM, FTB ,PAY wall, and building a high-performing UX team for investment management platforms focused on optimizing onboarding-to-first-buy journeys, improving conversion rates, and identifying/fixing paywall friction points.
Gajabuja
Jun 20241 yr 9 mosFeb 2026

Singapore

• Built Gajabuja’s AI-first casual games from scratch . • Designed procedural content pipelines with AI that cut art/UX costs 75%, scaling output with lean teams. • building modular UX systems and PLG strategy driving viral growth with zero paid UA.
Inteligen Games & Robotic Private Limited
Apr 20222 yrs 3 mosJun 2024

Orions belt

Co-founded studio building games for lateral thinking and purposeful play. • Oversaw full stack: 0–1 prototypes, patent filings, GTM strategy, AI workflow tests for content scale. • Combined hardware design and game loops to create unique learning experiences.
Byjus
Oct 20194 y 6 moApr 2024

Bangalore

• Integrated gamified learning into K3–K12 products; scaled design org 0–300+ during rapid growth phase. • Designed ‘altruistic addiction’ retention frameworks driving multi-year user stickiness more than 70% and reducing CAC >10% • Launched Learnstation & Learn OS — pioneering learning hardware. • Created internal ops tool saving $12M+/yr for CX & CS. • Embedded AI ops, lean design, and behavior tracking into product roadmap.

Dhilip’s AI Stack

antigravity
antigravity
claude code
claude code
codex
codex
openai
openai
Figma Make
Figma Make

Education

Northwestern University - Kellogg School of Management

Postgraduate Degree, Product management

Northwestern University - Kellogg School of Management

20221 yr2023
National Institute of Design

pgdpa

National Institute of Design

20022002

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Headline

Design leadership | Product Leader | Creative Director | | Kelloggs alumni | Duke university AI PM | 20+ years, AI-first design and product

About

I help teams turn creative chaos into products people love. I'm a creative, design, and product leader with 20+ years building consumer products across games, edtech, and apps. My passion is taking a blank page and shipping it, fast, from brand and art direction to the systems that make people come back. I bring together creative vision, product strategy, and hands on AI production to help teams build things that are original, well made, and built to scale.

Location

Bengaluru

AI stack

antigravity

claude code

codex

openai

Figma Make

Work experience

Founder at DS Designs, Jun 2026 - Present · 5 mos, Bengaluru, Founded DS Designs as a high impact studio for UI, UX, product design, and growth across games and apps. Work spans hardware design for OEM manufacturers, app design, fintech software, and CRM systems. Previously Chief Design Officer at BYJU'S/Osmo, and co-founder of KikiGames, a two person indie studio behind mobile puzzle games including This is Art and Paint the Grid. 20+ years across games, edtech, and consumer apps, with a design background from NID and product management training at Kellogg and Duke.

External Product and Design Advisor at mygoldwallet, Feb 2026 - Present · 9 mos, Remote, Setting up product management pipelines, defining North Star metrics like AUM, FTB ,PAY wall, and building a high-performing UX team for investment management platforms focused on optimizing onboarding-to-first-buy journeys, improving conversion rates, and identifying/fixing paywall friction points.

Co-Founder at Gajabuja, Jun 2024 - Feb 2026 · 1 yr 9 mos, Singapore, • Built Gajabuja’s AI-first casual games from scratch . • Designed procedural content pipelines with AI that cut art/UX costs 75%, scaling output with lean teams. • building modular UX systems and PLG strategy driving viral growth with zero paid UA.

Co-Founder at Inteligen Games & Robotic Private Limited, Apr 2022 - Jun 2024 · 2 yrs 3 mos, Orions belt, Co-founded studio building games for lateral thinking and purposeful play. • Oversaw full stack: 0–1 prototypes, patent filings, GTM strategy, AI workflow tests for content scale. • Combined hardware design and game loops to create unique learning experiences.

Chief design officer at Byjus, Oct 2019 - Apr 2024 · 4 y 6 mo, Bangalore, • Integrated gamified learning into K3–K12 products; scaled design org 0–300+ during rapid growth phase. • Designed ‘altruistic addiction’ retention frameworks driving multi-year user stickiness more than 70% and reducing CAC >10% • Launched Learnstation & Learn OS — pioneering learning hardware. • Created internal ops tool saving $12M+/yr for CX & CS. • Embedded AI ops, lean design, and behavior tracking into product roadmap.

Education

Postgraduate Degree, Product management, Northwestern University - Kellogg School of Management

pgdpa, National Institute of Design

Public links

dhilipsomesh.in: https://dhilipsomesh.in/