Headline

Building Growth Systems for Consumer Internet | Acquisition, Retention & Measurement Across Apps, Marketplaces & Gaming | Ex-Snabbit, Swiggy, Gameberry

About

I build growth systems for consumer internet businesses. Over the last 9+ years, I have worked across marketplaces, mobile apps, gaming, and high-growth startups, helping businesses scale acquisition, retention, measurement, and monetization through a combination of growth strategy, experimentation, analytics, and marketing technology. My experience spans every stage of the growth journey from building acquisition engines and attribution frameworks to improving retention, lifecycle engagement, and customer lifetime value. A few highlights: • Managed growth investments exceeding $12M annually at Swiggy, contributing to 60% user growth and 40% improvement in customer activation. • Launched and scaled Backgammon at Gameberry Labs to $1M ARR within six months through monetization, experimentation, and growth optimization. • Built growth infrastructure across attribution, CRM, analytics, lifecycle marketing, and customer engagement platforms at Snabbit and Wakao. • Reduced CAC by 90% for Interview Kickstart and improved profitability across multiple consumer and SaaS businesses during my agency years. I am particularly interested in growth challenges that sit at the intersection of product, data, marketing, and business strategy, where scalable systems matter more than short-term tactics. Core Areas: Growth Strategy • User Acquisition • Retention & Lifecycle Marketing • Attribution & Measurement • Mobile App Growth • Martech • Marketing Analytics • Growth Experimentation • Consumer Internet Open to Director Growth, Head of Growth, Growth Strategy, and Growth Leadership opportunities globally.

Location

Bengaluru

AI stack

claude code

gemini

github copilot

hugging face

kimi

mcp

Work experience

Head of Digital at Swish, Aug 2026 - Present · 3 mos, Bengaluru, Karnataka, India

Director - Growth (User + Supply - Acquisition & Retention) at Snabbit, Mar 2025 - Aug 2026 · 1 yr 6 mos, Bengaluru, Karnataka, India, • Built the growth and measurement infrastructure across attribution, CRM, analytics, engagement and lifecycle platforms. • Led acquisition, retention and growth strategy across Google, Meta, Programmatic, SEO, ASO and CRM. • Developed habit formation and retention frameworks leveraging cohort analysis, segmentation and lifecycle marketing. • Partnered with Product, Engineering, Data and Operations teams to improve activation, retention and LTV. • Built scalable growth systems enabling efficient user acquisition and long-term customer value creation.

Independent Consultant at Self-Employed, Feb 2024 - Mar 2025 · 1 yr 2 mos

Senior Marketing Manager at Gameberry Labs, Oct 2022 - Jan 2024 · 1 yr 4 mos, Bengaluru, Karnataka, India, • Owned user acquisition strategy and execution for flagship gaming titles across Meta, Google UAC, Apple Search Ads, and programmatic channels. • Led the go-to-market launch and scaling of Backgammon, achieving product-market fit and growing the business to $1M ARR within six months through rapid experimentation and monetization optimization. • Managed multi-channel growth investments across international markets, balancing scale, profitability, and long-term player value. • Built iOS measurement and optimization frameworks to improve attribution accuracy, user quality, and lifetime value in a privacy-first ecosystem. • Partnered with Product, Analytics, and Monetization teams to improve retention, engagement, and revenue performance across the player lifecycle. • Drove creative strategy and testing programs resulting in improved acquisition efficiency and stronger campaign performance across channels.

Founding Marketer at Wakao, Feb 2022 - Oct 2022 · 9 mos, Bengaluru, Karnataka, India, • Built and led the company’s marketing function from the ground up, establishing growth, brand, CRM, lifecycle, and performance marketing capabilities. • Developed and executed the go-to-market strategy for the company launch, translating market insights and customer research into acquisition and growth initiatives. • Designed annual growth plans and operating frameworks aligned with business objectives and revenue goals. • Implemented the end-to-end martech ecosystem, integrating attribution, analytics, CRM, engagement, and reporting platforms to support scalable growth. • Established growth measurement frameworks enabling visibility into acquisition, retention, and customer lifetime value metrics. • Collaborated with founders and cross-functional stakeholders to identify growth opportunities and build scalable customer acquisition systems.