Headline

Head of Growth & Operations – Consumer Brands | Lean Six Sigma Black Belt (LSSBB) | Scaling Non‑Alcoholic Beverage Brand - BOOHZ | IIM Jammu

About

As a Business & Operations Leader in FMCG and FoodTech, I help build and scale consumer brands that are efficient, data‑driven, and loved by customers. Over the past decade, I’ve worked across non‑alcoholic beverages, organic FMCG, foodtech platforms, and social enterprises, leading teams from idea to execution and from pilot to scale. Currently, I serve as Business Head at Boohz, a new‑age non‑alcoholic fermented beverage brand, and Co‑Founder & Head of Operations at FoodByMood, a dish discovery and “super‑menu” platform. My work spans P&L ownership, go‑to‑market strategy, sales and distribution, brand building, and end‑to‑end operations - from sourcing and processing to packaging and last‑mile delivery. Earlier, I helped build an organic herbs & spices portfolio at Hindustan Industries and led value‑chain and market‑linkage initiatives for farmers through Ekal Gramothan Utpad Foundation. Those experiences gave me a deep understanding of agri supply chains, rural entrepreneurship, and how to design models that create value for both consumers and producers. I recently earned my IASSC Lean Six Sigma Black Belt and have formal training in Data Science and Machine Learning. I use these capabilities to design lean processes, reduce waste, standardize operations, and make better decisions using data — whether it’s optimizing a processing line, improving service levels, or refining a brand’s go‑to‑market strategy. What I enjoy most is: • Leading cross‑functional teams to launch and scale new FMCG/Food & Beverage products • Building robust, efficient operations that can support rapid growth • Using data, experimentation, and process excellence to improve performance over time • Working at the intersection of business, technology, and social impact If you’re building or scaling a consumer brand, working on FMCG/FoodTech, or exploring high‑impact models in the food and agriculture space, I’m always happy to connect.

Location

Bengaluru

AI stack

claude

gemini

Work experience

Business Head at BOOHZ, May 2022 - Present · 4 yrs 6 mos, Bengaluru, Boohz is the first non-alcoholic fermented drink that gives you a Buzz*. Most people drink to relax, not to get drunk. Unlike alcohol, which is high in calories, unhealthy, and leads to hangovers, Boohz offers a great alternative. Specially formulated with L-Theanine, a nootropic, it provides a Buzz* without the hangover. Fermented over weeks, Boohz boasts a rich, sophisticated taste similar to beer. *L-Theanine, an amino acid found in small quantities in tea, is known to stimulate alpha waves in the brain, which cause relaxation similar to a Buzz. Get a Buzz without alcohol or a hangover. The perfect drink for all occasions.

Co-Founder - Head of Operation at FoodbyMood, Apr 2014 - Present · 12 yrs 7 mos, Nagpur, FoodbyMood is a platform that tells you the must try dishes at all restaurants. We also help you in ordering at a restaurant with our super-menu: menu with rating, reviews and photos of dishes. If you are craving for a specific dish, we'll tell you the places that serve them best! The new way to eat out: Eat Awesome. Everytime!

Manager Project Management at Sanicon AI, Jan 2021 - Jun 2022 · 1 yr 6 mos, Pune, Maharashtra, India, Led the development of a Data Science & Machine Learning vertical for a healthcare startup building an emotion-based music streaming app. The core challenge: translate client business goals into a technical roadmap that a team of 8 interns could execute independently. What I owned: • Requirements to Architecture: Converted client needs (emotion-to-song prediction) into a comprehensive technical solution architecture, complete with flowcharts, demos, and detailed specifications. • Team Leadership & Delivery: Managed an 8-person intern team through a structured 6-month delivery cycle - moving from solution architecture and setup, through model training and validation, to final deployment and documentation. • Technical Implementation: Designed and built the end-to-end AI/ML pipeline, implementing matrix factorization algorithms for emotion-based song recommendations and establishing robust model validation frameworks. • Bridging the Gap: Created clear technical flowcharts and demos that enabled non-technical stakeholders to understand the approach, while equipping the technical team with the clarity needed to work independently. Facilitated problem-solving sessions so the team didn't just execute, but owned the work. • The result: a production-ready MVP with clean, documented code, validated models, and a team that understood not just what to build, but why.

Business Head at Hindustan Industries, Dec 2020 - Apr 2022 · 1 yr 5 mos, Ranchi, Jharkhand, India, Hindustan Industries is an FMCG venture of Rameshwaram Group for organic products in Herb & Spices. • Conceptualizing, implementing and full responsibility of company growth in FMCG, P&L management, including sales & marketing, branding, raw procurement, processing, engineering, product development and launch. • Developed processing unit, team and implemented LEAN manufacturing process using Six Sigma strategies in the processing plant. • Launched 3 organic products within 1 year of operation. • Collaborated & Signed MOU with ICAR Ranchi for joint development of new products.

Program Manager at Ekal Abhiyan India, Nov 2017 - Nov 2020 · 3 yrs 1 mo, Delhi, India, Implemented a wide range of projects, secondary research, market analysis, project operation, planning & management for agriculture supply chain projects. • Headed ‘Ekal Gramothan Utpad Foundation,’ social enterprise, a market linkage platform for farmers and Agri goods' food processing in rural India. • Planned & ran a project as POC for EKAL to highlight that social enterprise can be a way to achieve sustainable growth and social-economic development of farmers in a rural and tribal part of India. • Build & led a ground team for data collection of farmers and raw material availability analysis for operation planning and different phases of the project. • Formed a village-level procurement system and SGH & FPO for farmers to eliminate middle man, ensuring higher rates for raw produce. • Engineered and set up the processing unit, it processes and reduces the production cost by standardizing and automating it. • Set up a centralized warehouse and logistic system for the in-house distribution of products in Pan India. • Conceptualized the marketing strategy for product promotion & sales in Ekal Network pan India. • Conducted a rural entrepreneurship training session to build team capacity and train people in processing, packaging & marketing.

Education

General Management, Indian Institute of Management Jammu

Global Certificiate in Data Science (GCD), Data Science, Machine Learning, Accredian