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Dhanashree Hurde

Senior Product Manager | Banking & Fintech | Consumer Lending | Financial Products | Product Lifecycle | Stakeholder Management | Digital Transformation

Pune Division

10+ years of work experience

Axis Bank
Nov 20256 mosPresent

Mumbai, Maharashtra, India · Hybrid

• Manage Personal & Education Loan products with focus on digital journey and process optimization • Lead Salesforce implementation for Education Loans to improve workflow efficiency and adoption • Conduct UAT, define test scenarios, and ensure successful product releases • Collaborate with technology, sales, operations, and risk teams • Translate business requirements into user stories and acceptance criteria • Track KPIs and drive continuous process improvements • Ensure compliance with regulatory and governance frameworks
Axis Bank
Dec 20214 yrsNov 2025

Mumbai, Maharashtra, India · Hybrid

• Managed end-to-end product lifecycle including development, enhancements, and compliance • Performed financial tracking, allocation monitoring, and variance analysis • Led stakeholder coordination across finance, tech, and operations • Presented insights to senior leadership for decision-making • Defined KPIs and improved product performance and customer experience • Implemented governance frameworks and process standardization
Standard Chartered Bank
Oct 20201 yr 3 mosDec 2021

• Executed pan-India channel strategy; onboarded 55+ vendors across 30+ cities • Managed stakeholder relationships and drove business growth • Conducted risk, compliance, and governance assessments • Delivered performance insights to leadership
Standard Chartered Bank
Feb 20209 mosOct 2020

Pune, Maharashtra, India

SBI Card
Jun 20163 yrs 9 mosFeb 2020

Gurgaon, India

• Responsible for deeper penetration of the product line in the market. • Identifying and establishing alliances for various product programs and its effective implementation. • Enhancing product value propositions, perceived values, billings, customer average spends, portfolio quality, ROI consistency. • Relationship manager for clients like IRCTC, Yatra, Air India, Tata etc. Liaison with them on daily basis for enhancing the existing product proposition and work jointly on co-owned customer base by extending ongoing/ new offers on base. • Closely working with Sales/Acquisition teams on various sales initiatives to drive portfolio growth. • Planning and execution of special projects for overall sales for growth with lower COA. • Closely working with digital marketing and brand teams to build new marketing campaigns for existing product, enhancing visibility of the product in electronic and online media & enabling effective communication. • Interfacing with functions such as customer service, legal, compliance, operations, finance & IT team to resolve issues related to the product and enhance the product capability helping in optimizing business growth & deepen the customer relationships. • Worked closely on product developments, negotiating with partners to enhance the current portfolio. • Successful implementation of new accounts growth strategy projects.
Birla Sun Life Mutual Fund (BSLMF)
May 20153 mosJul 2015

Pune/Pimpri-Chinchwad Area

 Identification IFA’s for new empanelment with Birla Sun Life AMC and Co-ordinated with the RM’s of IFA channel.  Behavioural analysis of IFA and understand the requirements and needs of the existing IFA’s.  Study of current marketing Strategies with respect to IFA channel to bring out problem areas.  Provided action plan for ensuring effective reward programme and implementation.  Conducted promotional activities for business development.  Event planning and execution for IFA’s.

Dhanashree’s AI Stack

langchain
langchain
langsmith
langsmith
notion
notion
openai
openai

Education

Sinhgad Institute Of Management

Master of Business Administration (M.B.A.), Marketing

Sinhgad Institute Of Management

20142 yrs2016
Sipna College of Engineering & Technology, Amravati

Bachelor of Engineering - BE, Electronics and Telecommunication

Sipna College of Engineering & Technology, Amravati

20094 yrs2013

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Dhanashree Hurde on Tal

Headline

Senior Product Manager | Banking & Fintech | Consumer Lending | Financial Products | Product Lifecycle | Stakeholder Management | Digital Transformation

About

Product Management professional with ~9 years of experience in banking and fintech, specializing in consumer lending, prepaid solutions, and credit cards. Currently working as a Senior Product Manager at Axis Bank, leading Personal and Education Loan products with a focus on digital journey transformation and process optimization. I drive end-to-end product lifecycle management, from requirement definition and UAT to launch, performance tracking, and continuous improvement. My experience spans managing financial products, engaging with cross-functional stakeholders, and delivering data-driven insights for senior leadership reviews. I have led key initiatives including Salesforce implementation, data quality transformation, and digital onboarding (EKYC), significantly improving efficiency and customer experience. Key strengths include: • Product Lifecycle Management & Strategy • Stakeholder Management & Cross-functional Collaboration • Financial Analysis & KPI Tracking • Governance & Regulatory Compliance (RBI, NPCI, NHAI) • Digital Transformation & Process Optimization I am passionate about building scalable financial solutions, driving business impact, and enhancing customer journeys in highly regulated environments.

Location

Pune Division

AI stack

langchain

langsmith

notion

openai

Work experience

Senior Product Manager at Axis Bank, Nov 2025 - Present · 6 mos, Mumbai, Maharashtra, India · Hybrid, • Manage Personal & Education Loan products with focus on digital journey and process optimization • Lead Salesforce implementation for Education Loans to improve workflow efficiency and adoption • Conduct UAT, define test scenarios, and ensure successful product releases • Collaborate with technology, sales, operations, and risk teams • Translate business requirements into user stories and acceptance criteria • Track KPIs and drive continuous process improvements • Ensure compliance with regulatory and governance frameworks

Product Manager at Axis Bank, Dec 2021 - Nov 2025 · 4 yrs, Mumbai, Maharashtra, India · Hybrid, • Managed end-to-end product lifecycle including development, enhancements, and compliance • Performed financial tracking, allocation monitoring, and variance analysis • Led stakeholder coordination across finance, tech, and operations • Presented insights to senior leadership for decision-making • Defined KPIs and improved product performance and customer experience • Implemented governance frameworks and process standardization

Channel Manager at Standard Chartered Bank, Oct 2020 - Dec 2021 · 1 yr 3 mos, • Executed pan-India channel strategy; onboarded 55+ vendors across 30+ cities • Managed stakeholder relationships and drove business growth • Conducted risk, compliance, and governance assessments • Delivered performance insights to leadership

Business Development Manager at Standard Chartered Bank, Feb 2020 - Oct 2020 · 9 mos, Pune, Maharashtra, India

Product & Marketing Manager at SBI Card, Jun 2016 - Feb 2020 · 3 yrs 9 mos, Gurgaon, India, • Responsible for deeper penetration of the product line in the market. • Identifying and establishing alliances for various product programs and its effective implementation. • Enhancing product value propositions, perceived values, billings, customer average spends, portfolio quality, ROI consistency. • Relationship manager for clients like IRCTC, Yatra, Air India, Tata etc. Liaison with them on daily basis for enhancing the existing product proposition and work jointly on co-owned customer base by extending ongoing/ new offers on base. • Closely working with Sales/Acquisition teams on various sales initiatives to drive portfolio growth. • Planning and execution of special projects for overall sales for growth with lower COA. • Closely working with digital marketing and brand teams to build new marketing campaigns for existing product, enhancing visibility of the product in electronic and online media & enabling effective communication. • Interfacing with functions such as customer service, legal, compliance, operations, finance & IT team to resolve issues related to the product and enhance the product capability helping in optimizing business growth & deepen the customer relationships. • Worked closely on product developments, negotiating with partners to enhance the current portfolio. • Successful implementation of new accounts growth strategy projects.

Intern at Birla Sun Life Mutual Fund (BSLMF), May 2015 - Jul 2015 · 3 mos, Pune/Pimpri-Chinchwad Area,  Identification IFA’s for new empanelment with Birla Sun Life AMC and Co-ordinated with the RM’s of IFA channel.  Behavioural analysis of IFA and understand the requirements and needs of the existing IFA’s.  Study of current marketing Strategies with respect to IFA channel to bring out problem areas.  Provided action plan for ensuring effective reward programme and implementation.  Conducted promotional activities for business development.  Event planning and execution for IFA’s.

Education

Master of Business Administration (M.B.A.), Marketing, Sinhgad Institute Of Management

Bachelor of Engineering - BE, Electronics and Telecommunication, Sipna College of Engineering & Technology, Amravati