Headline

Senior Analyst at Publicis Media | Ex - IPSOS MMA

About

An ebullient aspirant of Data Science. I've done 6 academic projects and the Twitter project was one of the major projects which I loved doing it. Wherein, tweets were extracted and computed sentiment analysis. Adept in SPSS Statistics, SPSS AMOS, R, Python, Excel, and PowerPoint.

Location

Bengaluru

Work experience

Senior Analyst at Publicis Media, Dec 2025 - Present · 8 mos, Bengaluru, Karnataka, India

Senior Analyst at Ipsos, Jan 2025 - Dec 2025 · 1 yr, Bengaluru, Karnataka, India

Analyst at Ipsos, Jul 2023 - Dec 2024 · 1 yr 6 mos, Bengaluru, Karnataka, India

Predictive Analyst Intern at Ipsos, Jan 2023 - Jun 2023 · 6 mos, Bengaluru, Karnataka, India, Supported end-to-end Marketing Mix Modeling (MMM) projects for CPG, Automobile, and Retail clients, driving insights on marketing efficiency and sales uplift. Conducted data cleaning, transformation, and validation to ensure high-quality input for econometric models. Developed and automated analytical workflows using Python, R, and Excel VBA, reducing manual processing time. Collaborated with global teams to translate analytical outputs into strategic business recommendations. Contributed to model calibration, performance validation, and ROI simulations to support marketing budget decisions.

Data Science Intern at Gilbert Research Center, Jan 2023 - Jan 2023 · 1 mo, Remote

Intern at RSB Insights & Analytics, Jul 2022 - Oct 2022 · 4 mos, Mumbai, Maharashtra, India

Education

Master's in Science, Statistics, Kishinchand Chellaram (KC) College, Mumbai

Bachelor's in Science, Statistics, SIES College of Arts, Science & Commerce SION(W)