---
title: "Devyani Saxena - Product Manager in Bengaluru | Tal"
description: "Meet Devyani Saxena, Product @Visa | Previously Product, Growth & Marketing @Simpl based in Bengaluru. AI stack includes claude code, claude, and codex."
image: "https://tal.club/meet/devyani-saxena/share-image"
---

# Devyani Saxena on Tal

## Headline

Product @Visa \| Previously Product, Growth & Marketing @Simpl

## About

I am a data\-oriented storyteller\. Also, a happy workaholic\! When I joined Simpl in 2018, the business was a few lakhs of total user base\. I have had the privilege to contribute to the user growth journey to 9Mn\+ users by 2025\! That’s a strong 0 to 1 to n journey\. “Customer empathy” takes the spotlight in all of my conversations\. I operate at the centre of business impact, creative solutioning and technical capability building\. Values that I thrive on, and also preach: 1\. Curiosity 2\. Structured thinking 3\. Drive to deliver 4\. Accountability 5\. Humility I am always up for a conversation on: 💸 Business and revenue goals 📲 User experience on the app and outside the app 📊 Data funnels 🎳 Growth model \(Acquisition, Onboarding, Activation, Engagement, Retention, Resurrection\) ⚙️ Choosing the right tools and approach to support scale 👥 Adding value to the cultural goals of organisations 🌼 Life stories and hobbies? Fitness, Yoga, Nutrition, Dance, Writing I’m also a Mentor at GrowthX, where I help community members achieve their learning outcomes\. I am reachable at devyani\.saxena4@gmail\.com

## Location

Bengaluru

## AI stack

claude code

claude

codex

openai

ChatGPT

Microsoft Copilot

## Work experience

Product Manager at Visa, Sep 2025 \- Present · 11 mo, Bangalore Urban, I work in the product team of Authorize\.net Authorize\.net is Visa’s own payment gateway solution, empowering 450k merchants in North\-America\. I own development and revenue contributions from two product charters: 1\. Partner/Reseller Portal \- merchant onboarding and portfolio management experience for banks, merchant service providers and network of affiliates\. 2\. Direct Merchant Onboarding experience

Senior Product Manager at Simpl, Apr 2024 \- Jun 2025 · 1 yr 3 mos, Bengaluru, Karnataka, India, Led product strategy & GTM to migrate and stabilize repayment behaviour of 9Mn users on a new billing cycle\. Reduced cost of credit and improved profit margin by 25%, without disturbing retention and delinquency\. Conceptualised & launched platform fee as a new revenue stream to improve profit margins\. Reduced marketing tool cost by \~33%, through systematic changes in event usage and integration architecture\. Explored Ad Monetization Pilot as a new revenue stream, generated Lakhs in revenue in MVP\. \(concept → sales → delivery\)\. Asking for support should feel like sending a whatsapp mesasge\. So built in\-house LLM based chatbot\. Saves 8% in session cost and reduce email support volume by 17%\. Involved prompt design, model training, feedback loop creation, iterative fine\-tuning and user experience design\.

Product Manager \- Growth at Simpl, Jun 2022 \- Mar 2024 · 1 yr 10 mos, Bengaluru, Karnataka, India, Conceptualised Referral Program contributing to 16% of daily app installs, 20% higher retention, 50% lower CAC\. Increased D30 user activation by 20% through gamified user onboarding and milestone program\. Increased app engagement \(DAU\) by 8% through development and release of brand discovery & offers module in app,ML\-powered merchant recommendations and UI interventions\. Conceptualization to development of Split: organic acquisition growth product\.

Growth Marketing Manager at Simpl, Sep 2020 \- May 2022 · 1 yr 9 mos, Bangalore Urban, Karnataka, India, Contributed to 15% MoM TPV growth via communication campaigns, app engagement and partner led programs\. Boosted user acquisition by 62% through brand\-led partnership programs\. Partnered with top Indian retail brands \(Zomato, Bigbasket, Rapido, etc\)\. Orchestrated multi\-channel marketing campaigns improving resurrection rate by absolute 5%\. Owned targeting,messaging, campaign creatives, budgets and A/B testing across Email, Push, SMS, WhatsApp\. Built an offer management system and in\-app merchandising layers for 10,000\+ partner brands\. Managed GTM for new products: BNPL, Pay\-in\-3, Billbox \- aligned launch with partner & internal teams\.

Assistant Manager \- User Growth Offline P&L at Simpl, Jul 2018 \- Sep 2020 · 2 y 2 mo, Bengaluru, Owned acquisition strategy for offline retail business \(20% biz share\); managed 50\+ team across 5 cities\. Launched P2M payments \(face\-auth tech\); onboarded first 5k users in 35 stores, recording Rs\.50 Lakh\+ monthly volume\. Spoke to 3000\+ customers on the field\. Championed user’s feedback for product development and risk mitigation\.

Assistant Manager \- Admissions at jaro education, May 2018 \- Jun 2018 · 2 mos, Mumbai, Maharashtra, India, A sales job \- dialling 100 connected calls a day\! I ranked 1st in the training batch\. Achieved MoM targets\. Switched job due to ideology mismatch\.

Marketing Intern at KhaDigi India, Jan 2017 \- Jun 2017 · 6 mos, Bhopal, Madhya Pradesh, India, Launched their 'Spring\-Summer Collection' leading a team of 40 volunteers\. Wore multiple hats \- Managed public relations, promotions, sales, creative writing

## Education

Product & Growth Bootcamp, GrowthX®

Bachelor of Management Studies, Marketing, Jagran Lakecity University

[View the original profile](https://tal.club/meet/devyani-saxena)

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