Headline

Product @Visa | Previously Product, Growth & Marketing @Simpl

About

I am a data-oriented storyteller. Also, a happy workaholic! When I joined Simpl in 2018, the business was a few lakhs of total user base. I have had the privilege to contribute to the user growth journey to 9Mn+ users by 2025! That’s a strong 0 to 1 to n journey. “Customer empathy” takes the spotlight in all of my conversations. I operate at the centre of business impact, creative solutioning and technical capability building. Values that I thrive on, and also preach: 1. Curiosity 2. Structured thinking 3. Drive to deliver 4. Accountability 5. Humility I am always up for a conversation on: 💸 Business and revenue goals 📲 User experience on the app and outside the app 📊 Data funnels 🎳 Growth model (Acquisition, Onboarding, Activation, Engagement, Retention, Resurrection) ⚙️ Choosing the right tools and approach to support scale 👥 Adding value to the cultural goals of organisations 🌼 Life stories and hobbies? Fitness, Yoga, Nutrition, Dance, Writing I’m also a Mentor at GrowthX, where I help community members achieve their learning outcomes. I am reachable at devyani.saxena4@gmail.com

Location

Bengaluru

AI stack

claude code

claude

codex

openai

ChatGPT

Microsoft Copilot

Work experience

Product Manager at Visa, Sep 2025 - Present · 11 mo, Bangalore Urban, I work in the product team of Authorize.net Authorize.net is Visa’s own payment gateway solution, empowering 450k merchants in North-America. I own development and revenue contributions from two product charters: 1. Partner/Reseller Portal - merchant onboarding and portfolio management experience for banks, merchant service providers and network of affiliates. 2. Direct Merchant Onboarding experience

Senior Product Manager at Simpl, Apr 2024 - Jun 2025 · 1 yr 3 mos, Bengaluru, Karnataka, India, Led product strategy & GTM to migrate and stabilize repayment behaviour of 9Mn users on a new billing cycle. Reduced cost of credit and improved profit margin by 25%, without disturbing retention and delinquency. Conceptualised & launched platform fee as a new revenue stream to improve profit margins. Reduced marketing tool cost by ~33%, through systematic changes in event usage and integration architecture. Explored Ad Monetization Pilot as a new revenue stream, generated Lakhs in revenue in MVP. (concept → sales → delivery). Asking for support should feel like sending a whatsapp mesasge. So built in-house LLM based chatbot. Saves 8% in session cost and reduce email support volume by 17%. Involved prompt design, model training, feedback loop creation, iterative fine-tuning and user experience design.

Product Manager - Growth at Simpl, Jun 2022 - Mar 2024 · 1 yr 10 mos, Bengaluru, Karnataka, India, Conceptualised Referral Program contributing to 16% of daily app installs, 20% higher retention, 50% lower CAC. Increased D30 user activation by 20% through gamified user onboarding and milestone program. Increased app engagement (DAU) by 8% through development and release of brand discovery & offers module in app,ML-powered merchant recommendations and UI interventions. Conceptualization to development of Split: organic acquisition growth product.

Growth Marketing Manager at Simpl, Sep 2020 - May 2022 · 1 yr 9 mos, Bangalore Urban, Karnataka, India, Contributed to 15% MoM TPV growth via communication campaigns, app engagement and partner led programs. Boosted user acquisition by 62% through brand-led partnership programs. Partnered with top Indian retail brands (Zomato, Bigbasket, Rapido, etc). Orchestrated multi-channel marketing campaigns improving resurrection rate by absolute 5%. Owned targeting,messaging, campaign creatives, budgets and A/B testing across Email, Push, SMS, WhatsApp. Built an offer management system and in-app merchandising layers for 10,000+ partner brands. Managed GTM for new products: BNPL, Pay-in-3, Billbox - aligned launch with partner & internal teams.

Assistant Manager - User Growth Offline P&L at Simpl, Jul 2018 - Sep 2020 · 2 y 2 mo, Bengaluru, Owned acquisition strategy for offline retail business (20% biz share); managed 50+ team across 5 cities. Launched P2M payments (face-auth tech); onboarded first 5k users in 35 stores, recording Rs.50 Lakh+ monthly volume. Spoke to 3000+ customers on the field. Championed user’s feedback for product development and risk mitigation.

Assistant Manager - Admissions at jaro education, May 2018 - Jun 2018 · 2 mos, Mumbai, Maharashtra, India, A sales job - dialling 100 connected calls a day! I ranked 1st in the training batch. Achieved MoM targets. Switched job due to ideology mismatch.

Marketing Intern at KhaDigi India, Jan 2017 - Jun 2017 · 6 mos, Bhopal, Madhya Pradesh, India, Launched their 'Spring-Summer Collection' leading a team of 40 volunteers. Wore multiple hats - Managed public relations, promotions, sales, creative writing

Education

Product & Growth Bootcamp, GrowthX®

Bachelor of Management Studies, Marketing, Jagran Lakecity University