Headline

Marketing Communications | Branding | B2C Content Marketing | Campaign Management | Salesforce CRM | 25%+ Growth in Qualified Client Enquiries

About

I am Devina Kohli, daughter, wife, coffee lover, and amateur bird watcher. Once an uninspired financial analyst who couldn't relate to mortgage statements, I discovered my potential for creativity and married it into marketing. Today, I serve as a Digital Marketer and Content Strategist. Having built the digital marketing team at Ameriprise from scratch and now leading eight bright members who further support 1000+ Financial advisors based out of the USA with an annual revenue of ~$5 million. Our team helps Advisors maintain a consistent digital presence, build their brand, and establish themselves as industry experts — ultimately driving a 70% increase in end client acquisitions with an average net worth of $1.32 million. While our clients have mastered financial advisory, we bridge the marketing gap. This allows them to focus on their core specialization while maintaining consistency in marketing efforts. I thrive on creating real impact for my clients while also advancing my own growth and career development. Every strategy I execute is designed to deliver measurable results — for them and for me.

Location

Bengaluru

AI stack

cursor

opencode

claudecode

Work experience

Digital Marketing Team Lead at Ameriprise Financial Services, LLC, Jan 2025 - Present · 1 yr 8 mos, Bangalore Urban, Karnataka, India, • Led cross-functional collaboration with marketing, sales, and subject matter experts to create and manage accurate, client-facing content supporting 1,000+ financial advisors and driving $35M in new account growth • Managed standard content frameworks to ensure clarity, readability, and correct positioning across digital platforms, maintaining brand consistency and alignment with product and treasury service guidelines • Developed education-first, customer-centric content models that translated complex financial concepts into clear, compliant narratives for advisors and end clients • Served as the primary compliance and governance liaison, independently reviewing, approving, and correcting content to meet regulatory standards, audit readiness, and internal policies • Oversaw regular content review cycles, ad hoc updates, and off-cycle corrections, ensuring materials remained current, accurate, and aligned with evolving business and regulatory requirements • Streamlined content operations and workflows, including documentation and review tracking, saving 500+ man-hours annually and improving turnaround time for content updates • Supported proposal and presentation development by delivering high-quality, accurate content assets tailored to advisor and client needs • Championed cross-regional content alignment, ensuring consistent execution, scalable content governance, and effective use of shared content systems across markets

Senior Marketing Associate at Ameriprise Financial Services, LLC, Jul 2021 - Jan 2025 · 3 yrs 7 mos, India, • Led and mentored a team of 8 Marketing professionals, scaling the advisor client base to 700 and contributing $4M in incremental revenue through strategic outreach and engagement initiatives • Designed and executed content-driven campaigns across LinkedIn, Meta, and other social platforms, boosting engagement and increasing high-quality end-client connections by 25% for financial advisors • Spearheaded annual educational webinar series targeting prospective financial advisors, enhancing brand visibility, and driving a 10% uplift in advisor enrolments through value-led programming • Leveraged platform analytics and performance insights from LinkedIn, Meta, and Hearsay to refine audience targeting, optimize messaging, and improve campaign relevance and reach • Integrated creative storytelling with sales objectives, aligning campaign narratives to advisor goals and improving conversion rates through personalized, client-centric content • Strengthened advisor branding and visibility by developing tailored content formats and outreach strategies that resonated with diverse client segments across digital channels • Fostered cross-functional collaboration between marketing, sales, and creative teams to ensure cohesive execution, timely delivery, and measurable impact across all advisor engagement initiatives

Associate at Ameriprise Financial Services, LLC, May 2018 - Sep 2021 · 3 yrs 5 mos, Noida, Uttar Pradesh, India, • Managed a portfolio of 100+ financial advisors, delivering customized digital marketing strategies that generated $1.6M in revenue through sustained engagement, retention, and advisor enablement • Led multi-channel organic campaigns across email, social media, and advisor branding, driving a 15% increase in end-client acquisition and strengthening advisor visibility in competitive markets • Conducted strategic market and competitor analysis, using insights to refine positioning and campaign direction while aligning content with advisor goals and audience expectations • Delivered data-driven performance reporting via Google Analytics and Meta Insights, translating engagement metrics into actionable recommendations that enhanced campaign effectiveness and brand storytelling

Analyst at EY, Feb 2016 - Jan 2018 · 2 yrs, Gurugram, Haryana, India, Analyst – Risk Management Services

Intern at ONGC Videsh Ltd, May 2015 - Jul 2015 · 3 mos, Greater Delhi Area, Intern in the Finance & Accounting Department Responsibilities: Preparatory work, preparation & maintenance of accounts, research relevant to the industry etc

Online Support Group at Aviva India, Aug 2012 - Apr 2013 · 9 mos, Gurugram, Haryana, India

Education

Master of Business Administration (M.B.A.), Finance, Marketing, New Delhi institute of Management

High School, Business/Commerce, General, kendriya vidyalaya