Headline

Brand Strategist | Partnerships and Growth | Pastry Chef

About

I started out in commercial kitchens as a pastry chef and then building restaurant spaces from bare brick to opening night. That time on the floor defines how I look at marketing: before you try to sell a story, you need to understand the product, and more importantly, the people who would eventually shape it. Over the last few years, I’ve taken that operational grounding into brand strategy and growth. I’ve realized that my favorite part of the business is connecting the dots—finding brands, founders, and cultural spaces that have something in common, and putting together partnerships that feel natural rather than forced. Where I create impact: Brand Positioning & GTM Strategy: Crafting differentiated narratives and launch playbooks for modern consumer brands. Strategic Co-Branding & Partnerships: Structuring deals across F&B, Entertainment, QSR, retail, and experiential platforms. Experiential & Community IP: Developing high-touch pop-ups and activations that build authentic community while driving real purchase intent. Commercial Grounding: Leveraging deep operational, product, and cost awareness to ensure campaigns remain commercially viable and scalable.

Location

Bengaluru

AI stack

claude

gemini

midjourney

Firecrawl

Work experience

Brand Manager at Drix, Oct 2025 - Present · 1 yr 2 mos, My role at Drix, a prebiotic Soda brand based out of Bangalore is ever-evolving, but the key responsibilities are: - Brand positioning through and high-impact partnership pipelines directly with founders to drive category share and offline/online trial. - Brand Management: Scaled regional brand visibility beyond home turf by leading event curator and aggregator networks to establish recurring pop-ups and brand footprints across Bangalore, Mumbai and Hyderabad. - Merged creative visual storytelling with platform growth, leveraging event sampling data to feed quick-commerce momentum - Architected high-profile brand collaborations across F&B, Lifestyle and Experiences. - Customer Experience: Designing a new customer experience to help deliver the brand's new message and tell our story - Project Management: Acting liaison between the brand and external agency partners, leading the process of recruiting agency partners

Head of Events at Dough Re Mi, Sep 2024 - Oct 2025 · 1 yr 2 mos, Led end-to-end catering operations, high-touch hospitality logistics, and kitchen workflows for bespoke cultural and luxury activations. Directed on-ground F&B production for landmark remote productions, including the Pampa: Textiles of Karnataka showcase at a historic fort on the outskirts of Hampi. Managed cross-functional kitchen crews, inventory pipelines, vendor procurement, and service coordination under demanding logistical conditions.

Head of Business Operations at Das Brezelhaus, Feb 2022 - Jul 2024 · 2 yrs 6 mos, - Led 0-to-1 operational setup and commercial launch readiness, directing civil build-outs, modular kitchen installations, regulatory compliance, and heavy equipment procurement to open on schedule. - Formulated and executed the brand’s GTM launch strategy, defining target consumer personas, initial pricing architectures, and localized opening campaigns that established the brand's baseline footfall. - Architected end-to-end supply chain infrastructure, sourcing domestic and specialty import vendors, negotiating raw material cost contracts, and structured inventory par levels. - Instituted kitchen SOPs, recipe costing models, and QA benchmarks, standardizing kitchen prep workflows, food cost yields, and hygiene protocols to guarantee cross-shift product consistency. - Directed launch marketing assets and creative food styling, curating visual brand language across physical menus and digital touchpoints.

Executive Chef at Spaine Hospitality, 2019 - 2020 · 1 yr

Education

Bachelor of Business Administration, Christ University, Bangalore

Master's Degree, Pastry, City & Guilds