Headline

Lead Product Designer | SaaS UX, Design Systems & Complex Workflows | Bridging Design & Engineering

About

I design complex digital products and make them easier to understand, use, and build. My background sits at the intersection of product design and front-end development, which means I don't think about UX only as screens. I think about user workflows, interaction behaviour, design systems, accessibility, and how the final experience gets implemented. Expertise in Figma, wireframing, prototyping, interaction design, and usability testing, ensuring data-driven decision-making for enhanced user satisfaction. Passionate about empathetic design thinking, leveraging deep customer insights to shape strategic product development. Experienced in mentoring and leading diverse UX teams, fostering inclusive design practices and delivering high-quality solutions within agile environments. Team Management and Leadership: Successfully oversaw the development of diverse teams, fostering a collaborative environment that emphasized mentorship and professional growth. Encouraged career advancement through guidance and opportunities for skill development. UX Design: Focused on creating designs that prioritize user experience, resulting in improved retention rates and reduced bounce rates. Ensured each design decision was rooted in understanding user needs and pain points. Agile/Waterfall Methodologies: Proficient in managing projects using Scrum, Agile, and Waterfall methodologies, ensuring projects were delivered on time and met the desired outcomes. Adapted the process based on project requirements to ensure efficiency and quality. UI Architecture and Design: Developed scalable and efficient UI frameworks while producing visually engaging designs that were not only aesthetically appealing but also functional and user-friendly. Web Development: Expert in web development, with a solid foundation in HTML5, CSS5, JavaScript, and responsive design. Experienced in working with modern frameworks like Angular, React, and Node, ensuring the creation of fast, scalable, and dynamic web applications. Analytics & Optimization: Utilized data-driven strategies to consistently track performance and optimize designs and systems. Leveraged analytics tools to inform design decisions, ensuring continuous improvement and alignment with business goals.

Location

Bengaluru

AI stack

antigravity

claude code

claude

gemini

lovable

notebooklm

Work experience

Lead Designer - UX at First American (India), Mar 2017 - Mar 2025 · 8 yrs 1 mo, Bengaluru, Karnataka, India, Roles and Responsibilities: • Designed web applications in Figma to meet web and industry standards. • Created wireframes and high-fidelity prototypes in Figma that demonstrate the user flow and interaction. • Created icons, buttons, navigation bars, typography, and other visual elements, ensuring a cohesive design language across all screens. • Created and managed libraries of reusable components (such as buttons, forms, icons, etc.) that can be shared across multiple design files to maintain design consistency. • Established and maintained style guides within Figma, ensuring that visual elements such as fonts, colors, and layouts are used consistently throughout the project. • Working closely with team members and stakeholders, incorporating feedback on feature requests and changes to existing designs. • Conducting usability testing and gathering insights to refine designs. • Developed custom web application interfaces with HTML, SCSS, CSS, Angular and JavaScript to meet client requirements. • Collaborated with developers to ensure the successful implementation of design concepts. • Assisted with hiring and mentoring new team members. Achievements: -Implemented IgniteRE design system, improving design consistency by 40%, reducing redundancies by 30% and delivering Title and Escrow solutions 25% faster. - Improved TAT by 50% for production system teams by implementing new IPS application, streamlining and improving task processing efficiency. - Streamlined UX and increased revenue by 20% within 3 months by launching IgniteRE landing page, resulting in 35% boost in user engagement and improved sales conversions. Enhanced product discovery and user satisfaction by employing new filter feature in catalog, resulting in 40% decrease in search time and 25% increase in conversion rates. - Implemented automated reporting system, reducing generation time by 60% and providing real-time data insights.

Lead Web Designer at Thomson Reuters, May 2010 - Mar 2017 · 6 yrs 11 mos, Bangalore, Roles and Responsibilities: • Designing Visually Appealing Websites: Develop the overall look and feel, layout, and visual elements (images, icons, fonts, color schemes) tailored for legal practices. • Client Collaboration: Consult with attorneys to understand their branding, clientele, and required functionalities (such as case inquiry forms or legal resource sections). • Usability Focus: Design easy-to-navigate structures, ensuring content is accessible, readable, and compliant with ADA standards common for US legal websites. Achievements: - Revamped legal websites resulted in 50% higher user engagement and 30% boost in conversion rate, - Streamlined website development process by creating standardized,

Senior Designer at Exit Design, Aug 2009 - May 2010 · 10 mos, Bengaluru, Karnataka, India, Roles and Responsibilities: • Executed end-to-end web development, including UI/UX design, wireframing, and prototyping, along with graphics creation and optimization. • Implemented and refined SEO strategies, enhancing website visibility, engagement, and search engine rankings. Achievements: Designed and developed new e-commerce platform for clients with integrated payment systems and SEO optimization resulting in 40% increase in traffic, 25% boost in sales, and reduced cart abandonment.

Sr. Graphic Designer at Cranes Software International Ltd., May 2006 - Jul 2009 · 3 yrs 3 mos, Bnagalore, • Prepared instructions and guidance for workers assembling final layouts for printing. • Maintained a digital asset library, organizing graphics, photos, and artwork for easy access. • Managed multiple design projects simultaneously, ensuring timely delivery and adherence to brand standards. • Created print materials, such as brochures, flyers, and business cards, from concept to completion. • Designed and developed responsive websites optimized for mobile and desktop platforms.

Education

Bachelor of Commerce - BCom, Taxation, University of calicut

Mathematics, kendriya vidyalaya