---
title: "Devesh Dixit - Manager - Performance Marketing in Bengaluru | Tal"
description: "Meet Devesh Dixit, Leader – Performance & Growth Marketing | Paid Media · AI Growth · Data & Analytics · eCommerce · SEM. Ex- Practo, Hiveminds, Admax Local, Broadway travels, Regalix. 7+ years of experience. based in Bengaluru. AI stack includes antigravity, claude, and lovable."
image: "https://tal.club/meet/devesh-dixit/share-image"
---

# Devesh Dixit on Tal

## Headline

Leader – Performance & Growth Marketing \| Paid Media · AI Growth · Data & Analytics · eCommerce · SEM\. Ex\- Practo, Hiveminds, Admax Local, Broadway travels, Regalix\. 7\+ years of experience\.

## About

Performance & growth marketing manager with 7\+ years driving paid acquisition, demand generation, and full\-funnel growth across India, AU/NZ, UK, and US markets\. I’ve managed multi\-crore budgets across Google, Meta, LinkedIn, and Amazon Ads — consistently delivering CPL reduction, SQL growth, and ROAS improvement across B2B and B2C environments\. Highlights include scaling lead volume 65% while cutting CPL by 46%, driving 48% SQL growth in 5 months for a B2B fintech, and owning Practo’s full performance marketing function with a ₹2Cr/month budget\. I work best where marketing is tied directly to revenue — building growth systems, running experiments, and leading teams to hit targets that actually matter to the business\. Open to senior roles in performance marketing, growth marketing, and demand generation — across in\-house, agency, and consulting setups\. 📩 devd3621@gmail\.com

## Location

Bengaluru

## AI stack

antigravity

claude

lovable

ChatGPT

## Work experience

Manager \- Performance Marketing at Practo, Mar 2026 \- Jun 2026 · 4 mos, Bengaluru, Karnataka, India, • Took ownership of Practo’s full performance marketing function, managing a ₹2 Cr/month \(\~$240K\) digital ad budget across India and international markets for doctor/hospital booking acquisition \(Google Search, Meta, Display, emerging channels\) • Delivered 8% MoM growth in monetised transactions and 9% reduction in cost\-per\-transaction within the first month • Built and now lead a team of 4 performance marketers, establishing SOPs, experimentation frameworks, and KPI\-aligned reporting structures • Partnered with product, data science, and UX to improve conversion funnels, refine attribution models, and optimize CAC/LTV • Drove continuous experimentation across creatives, bidding, audiences, and campaign structure to find scale and cut budget leakage

Performance Manager at Practo, Mar 2026 \- Jun 2026 · 4 mos, Managing Practo's full performance marketing function — driving paid acquisition for doctor and hospital bookings \(monetised transactions\) across India and international markets, with ownership of a ₹2 Cr/month \(\~$240K\) digital ad budget\.

Growth Specialist at AdMax Local, Oct 2024 \- Mar 2026 · 1 yr 6 mos, Bengaluru, Karnataka, India, • Oversaw 55\+ franchise accounts with combined annual spend of $2M–$3M across Google Ads, Meta Ads, and Bing • Engineered data\-driven strategies that grew lead volume 65% \(330 → 543/month\) while cutting CPL 46% \($550 → $297\) • Built advanced day\-on\-day pacing and bid optimization frameworks ensuring consistent budget utilization across all accounts • Drove account\-wide ROAS improvement from 4\.3 to 7\.8 YTD through structured A/B testing of creatives, keywords, and audiences • Delivered executive\-level ROAS and performance insight reports for stakeholder alignment

Growth Specialist at GrowthBuddy, Jan 2023 \- Aug 2024 · 1 yr 8 mos, India, Project 1 – Archa \(AU/NZ and UK markets\)‬ ‭ ●Implemented data\-driven lead generation strategies and optimised conversion funnels to enhance user‬ ‭ experiences and maximise conversions\.‬ ‭ ●Conducted comprehensive user journey analysis, identifying key touchpoints and opportunities to incorporate‬ compelling Calls\-to\-Action \(CTAs\) on landing pages\.‬ ‭ ●Impact‬‭ : Efforts resulted in a 48% improvement in Sales Qualified Leads \(SQL\) within 5 months\. Streamlined user‬ journeys and optimised conversion paths contributed to a 16% reduction in Customer Acquisition Cost \(CAC\)\.‬ ‭ Project 2 – Damteq \(UK market\)‬ ‭ ●Streamlined and standardised PPC processes, devising and implementing marketing strategies for 11 clients in the‬ UK market\.‬ ‭ ●Continuously explored and introduced innovative ad formats, experimenting with different product groups to identify‬ high\-performing variants\.‬ ‭ ●Impact: Achieved a 4\.5% increase in Return on Ad Spend \(ROAS\) within 6 months through strategic optimisations\.‬ ‭ For a dental clinic chain client, reduced CAC by 42% by incorporating commercial\-intent keywords alongside‬ informational keywords in campaigns\.‬ ‭

Paid Media Strategist at Alter Marketing Solutions Pvt\. Ltd\., May 2022 \- Jan 2023 · 9 mos, Remote, ●Managed end\-to\-end paid media efforts for a portfolio of 16\+ brands, from strategy formulation to execution,‬analysis, and optimisation across all funnel stages\.‬ ‭ ●Designed and implemented multiple prospecting and acquisition funnels, structuring client accounts to enable‬ effective budgeting and conversion tracking\.‬ ‭ ●Led a team of 5 and trained 3 new hires, driving client results through strategic guidance and conducting training‬ workshops to upskill teammates on advanced technical strategies\.

Marketing Specialist at HiveMinds, Jan 2022 \- Apr 2022 · 4 mos, Bengaluru, Karnataka, India, ●Achieved significant growth for a social media app, scaling account performance from 65,000 to 154,000 installs‬ monthly while maintaining a healthy Cost Per Install \(CPI\) and improving user retention rates\.‬ ‭ ●For BigBasket, a prominent e\-commerce client, led the Shopping team and conducted location\-based demand‬ analysis to identify high\-margin product categories\. Prioritised ad budgets towards these categories, resulting in an‬ improvement in Return on Ad Spend \(ROAS\) from 2\.1 to 4\.4\.‬ ‭ ●For a major Indian skincare brand, a comprehensive optimisation approach reduced Customer Acquisition Cost‬\(CAC\) by 16% within 3 months\. Initiatives included budget optimisation, A/B testing of ad creatives, and bi\-weekly‬ budget reallocation to top\-performing SKUs based on performance data\.‬ ‭

Digital Marketing Strategist at Techfaktory, Jun 2021 \- Jan 2022 · 7 mo, Remote

Consultant at Regalix Inc, Feb 2019 \- Feb 2021 · 2 y, Hyderabad

## Education

Bachelor of Engineering \- BE, Computer Science, GITAM Deemed University

[View the original profile](https://tal.club/meet/devesh-dixit)

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