Headline

Leader – Performance & Growth Marketing | Paid Media · AI Growth · Data & Analytics · eCommerce · SEM. Ex- Practo, Hiveminds, Admax Local, Broadway travels, Regalix. 7+ years of experience.

About

Performance & growth marketing manager with 7+ years driving paid acquisition, demand generation, and full-funnel growth across India, AU/NZ, UK, and US markets. I’ve managed multi-crore budgets across Google, Meta, LinkedIn, and Amazon Ads — consistently delivering CPL reduction, SQL growth, and ROAS improvement across B2B and B2C environments. Highlights include scaling lead volume 65% while cutting CPL by 46%, driving 48% SQL growth in 5 months for a B2B fintech, and owning Practo’s full performance marketing function with a ₹2Cr/month budget. I work best where marketing is tied directly to revenue — building growth systems, running experiments, and leading teams to hit targets that actually matter to the business. Open to senior roles in performance marketing, growth marketing, and demand generation — across in-house, agency, and consulting setups. 📩 devd3621@gmail.com

Location

Bengaluru

AI stack

antigravity

claude

lovable

ChatGPT

Work experience

Manager - Performance Marketing at Practo, Mar 2026 - Jun 2026 · 4 mos, Bengaluru, Karnataka, India, • Took ownership of Practo’s full performance marketing function, managing a ₹2 Cr/month (~$240K) digital ad budget across India and international markets for doctor/hospital booking acquisition (Google Search, Meta, Display, emerging channels) • Delivered 8% MoM growth in monetised transactions and 9% reduction in cost-per-transaction within the first month • Built and now lead a team of 4 performance marketers, establishing SOPs, experimentation frameworks, and KPI-aligned reporting structures • Partnered with product, data science, and UX to improve conversion funnels, refine attribution models, and optimize CAC/LTV • Drove continuous experimentation across creatives, bidding, audiences, and campaign structure to find scale and cut budget leakage

Performance Manager at Practo, Mar 2026 - Jun 2026 · 4 mos, Managing Practo's full performance marketing function — driving paid acquisition for doctor and hospital bookings (monetised transactions) across India and international markets, with ownership of a ₹2 Cr/month (~$240K) digital ad budget.

Growth Specialist at AdMax Local, Oct 2024 - Mar 2026 · 1 yr 6 mos, Bengaluru, Karnataka, India, • Oversaw 55+ franchise accounts with combined annual spend of $2M–$3M across Google Ads, Meta Ads, and Bing • Engineered data-driven strategies that grew lead volume 65% (330 → 543/month) while cutting CPL 46% ($550 → $297) • Built advanced day-on-day pacing and bid optimization frameworks ensuring consistent budget utilization across all accounts • Drove account-wide ROAS improvement from 4.3 to 7.8 YTD through structured A/B testing of creatives, keywords, and audiences • Delivered executive-level ROAS and performance insight reports for stakeholder alignment

Growth Specialist at GrowthBuddy, Jan 2023 - Aug 2024 · 1 yr 8 mos, India, Project 1 – Archa (AU/NZ and UK markets)‬ ‭ ●Implemented data-driven lead generation strategies and optimised conversion funnels to enhance user‬ ‭ experiences and maximise conversions.‬ ‭ ●Conducted comprehensive user journey analysis, identifying key touchpoints and opportunities to incorporate‬ compelling Calls-to-Action (CTAs) on landing pages.‬ ‭ ●Impact‬‭ : Efforts resulted in a 48% improvement in Sales Qualified Leads (SQL) within 5 months. Streamlined user‬ journeys and optimised conversion paths contributed to a 16% reduction in Customer Acquisition Cost (CAC).‬ ‭ Project 2 – Damteq (UK market)‬ ‭ ●Streamlined and standardised PPC processes, devising and implementing marketing strategies for 11 clients in the‬ UK market.‬ ‭ ●Continuously explored and introduced innovative ad formats, experimenting with different product groups to identify‬ high-performing variants.‬ ‭ ●Impact: Achieved a 4.5% increase in Return on Ad Spend (ROAS) within 6 months through strategic optimisations.‬ ‭ For a dental clinic chain client, reduced CAC by 42% by incorporating commercial-intent keywords alongside‬ informational keywords in campaigns.‬ ‭

Paid Media Strategist at Alter Marketing Solutions Pvt. Ltd., May 2022 - Jan 2023 · 9 mos, Remote, ●Managed end-to-end paid media efforts for a portfolio of 16+ brands, from strategy formulation to execution,‬analysis, and optimisation across all funnel stages.‬ ‭ ●Designed and implemented multiple prospecting and acquisition funnels, structuring client accounts to enable‬ effective budgeting and conversion tracking.‬ ‭ ●Led a team of 5 and trained 3 new hires, driving client results through strategic guidance and conducting training‬ workshops to upskill teammates on advanced technical strategies.

Marketing Specialist at HiveMinds, Jan 2022 - Apr 2022 · 4 mos, Bengaluru, Karnataka, India, ●Achieved significant growth for a social media app, scaling account performance from 65,000 to 154,000 installs‬ monthly while maintaining a healthy Cost Per Install (CPI) and improving user retention rates.‬ ‭ ●For BigBasket, a prominent e-commerce client, led the Shopping team and conducted location-based demand‬ analysis to identify high-margin product categories. Prioritised ad budgets towards these categories, resulting in an‬ improvement in Return on Ad Spend (ROAS) from 2.1 to 4.4.‬ ‭ ●For a major Indian skincare brand, a comprehensive optimisation approach reduced Customer Acquisition Cost‬(CAC) by 16% within 3 months. Initiatives included budget optimisation, A/B testing of ad creatives, and bi-weekly‬ budget reallocation to top-performing SKUs based on performance data.‬ ‭

Digital Marketing Strategist at Techfaktory, Jun 2021 - Jan 2022 · 7 mo, Remote

Consultant at Regalix Inc, Feb 2019 - Feb 2021 · 2 y, Hyderabad

Education

Bachelor of Engineering - BE, Computer Science, GITAM Deemed University