---
title: "Devendra S. - Founding Product Designer in Gurugram | Tal"
description: "Meet Devendra S., Founding Designer at Pocket FM | Retention, Monetization, AI & Creator Products | Consumer Apps, Web & Design Systems based in Gurugram. AI stack includes claude code, claude, and codex. Explore public work links including github and idevsr.com."
image: "https://tal.club/meet/devendra-singh-4/share-image"
---

# Devendra S\. on Tal

## Headline

Founding Designer at Pocket FM \| Retention, Monetization, AI & Creator Products \| Consumer Apps, Web & Design Systems

## About

I’m a Designer with 10\+ years of experience turning ambiguous product, user, and business problems into clear, scalable experiences \. I joined Pocket FM as its third employee at seed stage and operated as the solo product designer during the company’s early phase\. I partnered with 10\+ product managers while helping establish the design function and shape products across Android, iOS, web, and TV\. My work spans retention and monetization, subscription and pay\-per\-view journeys, content discovery and consumption, AI\-assisted writing, creator and UGC workflows, complex internal tools, and cross\-platform design systems\. I’ve contributed to products including Pocket CoPilot, Amplify, Pocket Novel, Studio, and Writer’s Dashboard\. My strength is connecting product thinking with UX/UI craft, interaction and motion design, systems thinking, and implementation\-aware prototyping\. I work best where the problem is messy, the stakes are real, and design needs to balance user needs, business goals, and technical constraints\. Outside product work, I’ve built a design\-learning community of 30K\+ people through YouTube\. Portfolio: https://idevsr\.com

## Location

Gurugram

## AI stack

claude code

claude

codex

cursor

elevenlabs

grok

## Work experience

Founding Product Designer at Pocket FM, Feb 2019 \- Present · 7 yrs 7 mos, Bengaluru, Joined as Pocket FM’s third employee at seed stage and operated as the solo product designer during the early phase, partnering with 10\+ PMs while helping establish the design function\. Designed mobile and web experiences addressing retention and monetization, including subscription journeys, pay\-per\-view purchase flows and modals, content discovery, and consumption\. Contributed to Pocket CoPilot and other AI\-assisted products for UGC writers, shaping story planning, scene editing, dialogue, continuity, review, and human\-control workflows\. Designed creator products including Pocket Novel, Studio, and Writer’s Dashboard\. Designed complex internal products including Amplify, supporting high\-volume upload, review, scheduling, assignment, distribution, and workload visibility\. Built and evolved design systems across Android, iOS, web, and TV; later mentored designers and helped scale design practices\.

Product Designer \(Creative Solutions\) at Camera Craft, Jul 2017 \- Feb 2019 · 1 yr 8 mos, Mumbai, Maharashtra, India, • I created graphic and web designs tailored to client campaigns, making sure they matched their brand identity and resonated with users\. • I also designed motion graphics to bring stories to life and boost engagement in digital products\. • Throughout the process, I worked closely with stakeholders to gather feedback and refine designs, always aiming to improve usability and visual appeal\.

Organized Design Workshop at UIET MDU at iColab Softwares Pvt\. Ltd\., Oct 2016 \- Oct 2016 · 1 mo, Rohtak Area, India, Organized Design workshop on the behalf of iColab Software Pvt\. Ltd\. at UIET MDU on 4th Oct 2016, More than 100\+ students participated in the workshop in which they learned about the basics of Logo designing, web and app designing and getting started in the field of Design\.

Design Engineer at Bright Pixel, Jan 2016 \- Jul 2017 · 1 yr 7 mos, Rohtak, • My friends and I started a design studio, and together we delivered over 20 websites for local schools, colleges, and restaurants, helping them build a stronger online presence\. • I focused on creating user\-friendly websites that clients loved, which led to repeat business and great feedback\. •From the first client meeting to the final launch, I managed every step of the web design process, making sure we hit our deadlines without compromising on quality\.

Founder at MediaLearns, Aug 2014 \- Jan 2020 · 5 yrs 6 mos, Remote, Outside of my professional work, I run a YouTube channel with over 30K subscribers, where I share tutorials, tips, and insights on motion graphics and design\. Through this platform, I’ve built a vibrant community of designers and creators, helping them learn industry\-standard tools and techniques\.

## Education

Bachelor's degree, Computer Science, Maharshi Dayanand University Rohtak

## Public links

- github: https://github\.com/idevsr
- idevsr\.com: https://idevsr\.com/

[View the original profile](https://tal.club/meet/devendra-singh-4)

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