Headline

360° Smart Marketer | AI-Powered Growth | Brand Strategy | Social Media | SEO/SEM | Events & Expos |

About

I build brands that win in competitive markets — combining sharp analytical thinking with compelling creative storytelling to drive measurable business outcomes. With hands-on experience across the full marketing funnel, I've planned and executed 360° integrated campaigns spanning digital, social, influencer, offline, and performance channels. My approach is rooted in deep market understanding, consumer insights, and a relentless bias for action — translating strategy into execution that delivers real ROI. 📱 Social & Content Strategy — Built content strategies across Instagram, Facebook, LinkedIn, and emerging platforms — defining brand voice, content pillars, and storytelling frameworks that drive community growth and engagement. 🎯 Brand Strategy & Campaigns — Developed and executed brand strategies aligned with business objectives, managing end-to-end campaigns from insight generation to performance tracking. Oversaw content, creatives, and communication across touchpoints to maintain brand consistency and recall. 📊 Performance & Analytics — Leveraged Google Analytics, Meta Ads Manager, and Google Ads to monitor KPIs including engagement rate, reach, conversions, and ROI. Continuously optimized campaigns based on data, improving performance efficiency across paid and organic channels. 🚀 Entrepreneurial Edge — As Co-Founder of a travel brand and a café, I owned brand identity, GTM strategy, customer acquisition, and growth marketing from zero — directly accountable for awareness, retention, and revenue growth. 🤝 Cross-functional Collaboration — Partnered with Sales, Creative, Product, and agency teams to align brand and performance goals, manage campaign rollouts, and ensure timely, high-quality execution. Tools: Google Analytics • HubSpot • Canva • Mailchimp • Meta Ads • Google Ads • SEO/SEM Open to brand marketing, and growth-focused roles where ambition meets execution.

Location

India

AI stack

gemini

n8n

notion

openai

Work experience

Senior Marketing Executive at Cosmos Pumps, Mar 2025 - Present · 1 yr 5 mos, Faridabad, Haryana, India, • Lead marketing operations including social media strategy, SEO & paid media (Google & Meta Ads), • Manage content creation, copywriting, and brand messaging across digital platforms ensuring consistent brand identity. • Track and analyze campaign performance using Google Analytics, Search Console, and Meta Pixel — optimizing for ROAS and engagement KPIs. • Oversee WordPress website content management, landing page optimization, and SEO improvements to improve organic search rankings. • Coordinate with cross-functional teams to align marketing strategy with sales and business objectives.

Co-Founder & Marketing Head at Trails Finder, Sep 2022 - Mar 2025 · 2 yrs 7 mos, Dehradun, Uttarakhand, India, Co-Founder & Marketing Head — Trails Finder - Sep 2022 – Mar 2025 · 2 yrs 7 mos Built and led marketing strategy from the ground up — managing brand identity, social media, and growth campaigns. Drove customer acquisition, oversaw content creation, and translated consumer insights into actionable marketing decisions.

Restaurant Owner at Baithak Cafe, Sep 2023 - Jul 2024 · 11 mos, Dehradun, Uttarakhand, India, Conceptualized and launched Baithak Cafe, overseeing day-to-day operations, brand identity, and customer experience. Managed social media presence, marketing initiatives, and vendor relationships while building a welcoming community space from the ground up.

Class Placement Coordinator at Guru Jambheshwar University, Aug 2022 - Jun 2023 · 11 mos, Hisar, Haryana, India, Acted as the primary point of contact between students and the placement cell, facilitating communication around recruitment drives, internship opportunities, and campus hiring. Coordinated scheduling, shared updates, and ensured smooth coordination between companies, faculty, and students during placement season.

Project Intern at Shree Shyam Bajaj, Apr 2021 - Apr 2021 · 1 mo, Bhiwani Tehsil, Haryana, India, During this internship, I worked at the intersection of marketing strategy and consumer insight, contributing to campaigns and research initiatives that directly informed brand decisions. I designed and distributed consumer surveys, monitored audience sentiment across WhatsApp, and compiled feedback reports that helped the team identify key consumer pain points and preferences.

Education

Master of Business Administration - MBA, Marketing, Guru Jambheshwar University

Bachelor of Business Administration - BBA, General, Indira Gandhi University Meerpur