Fintech PM | Ex-Cofounder Mingout | IIT BHU | IIM Calcutta

Delhi, India

Gurugram

Greater Delhi Area

Mumbai Area, India







PGDM, Marketing
Indian Institute of Management, Calcutta

Bachelor of Technology, Mechanical Engineering
Indian Institute of Technology (Banaras Hindu University), Varanasi
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Head of Product at Per Annum, Jul 2023 - Present · 3 yrs 3 mos, Delhi, India, Leading the Product for Per Annum and Lendbox Changing the way India builds wealth!
Co-Founder (Product and Tech) at Mingout, Mar 2021 - Jun 2023 · 2 yrs 4 mos, Gurugram, As the leader of a 10-15 member team comprising of SDE-1/2, Engineering Manager, UI/UX, Analytics, and PMs, I oversaw the development of six sub-products in the matchmaking and event space. Using React Native and Go tech stack, we launched our MVP app on both Android and IOS in a short span of just three months. One of our primary goals was to achieve high user retention and stickiness, and I'm proud to say that our optimized recommendation algorithm helped us achieve ~ 20% W4 retention and ~ 15% stickiness. We also introduced monetization and payments across the app. To further drive growth, we conceptualized and launched the Live Mixers portal using the 100ms SDK, which led to an average engagement of 22 minutes. We also ventured into physical mixers with a web product in five cities, achieving vertical profitability within just three months. As a tech leader, I built an agile culture with data-backed decision-making and resource allocation based on our product roadmap. We implemented modern SDLC standards and microservices, resulting in cost-constrained and data-driven development. I also oversaw the implementation of various analytics tools, including Trends, Journey, Attribution, Cohort, Funnels, A/B tests, Segmentation, and Uplift Calculation, using skills such as Tableau, PowerBI, SQL, Google Analytics 4, and Clevertap. Additionally, I implemented a design thinking-based UI language that appealed to our target audience and introduced interactions and "Wow Moments." My familiarity with 3 P services, including Payment (Cashfree, Razorpay), Video (100ms), Attribution (Appsflyer), Error log (Sentry), and PM (JIRA), as well as AWS services such as EC2, Route53, Lambda, Kinesis, Rekognition, DynamoDB, API Gateway, S3, and Redshift, allowed us to develop and scale our product in a cost-effective manner.
Product Manager - Growth and Partnerships at Bennett Coleman and Co. Ltd. (Times Group), Jun 2017 - Mar 2021 · 3 yrs 10 mos, Greater Delhi Area, - Among the 2 founding members of the team to forge the path of converting ideas to tech solutions - Evaluation and development of the product with optimised infrastructure - Some of the products - Toyota Mega Mela, Times Property, Times KeepLearning. - Set up the influencer marketing platform for businesses. - Developed a verified-lead generation platform; Platform records sales >INR 5 lakh/month since June’19
Product Development Intern at Unilever, Apr 2016 - Jun 2016 · 3 mos, Mumbai Area, India, • Spearheaded the product roadmap of new age marketing platform of HUL - a ‘Video-on-demand’ App - led to 50k install in first month • Introduced the monetization through very low price content (<Rs.5) as a strategy for content procurement • Incorporated the changes in UI/UX through persona based user research • Developed the Media plan for the promotion of the app (both ATL and BTL) for the pilot phase
PGDM, Marketing, Indian Institute of Management, Calcutta
Bachelor of Technology, Mechanical Engineering, Indian Institute of Technology (Banaras Hindu University), Varanasi
github: https://github.com/devanshu021