Headline

Product @ Genuin 🇺🇸🇧🇷 | SDK · Monetization · B2B2C | Product Management & Strategy

About

Currently a Product Associate at Genuin, working at the intersection of product, engineering, and revenue to turn the needs of global tier-1 customers into shipped integrations. Skilled in product strategy, product discovery, and problem framing, with a track record of coordinating cross-functional teams, authoring specs and PRDs, building technical product demos, and driving go-to-market for enterprise partners. Over the past ~4 years at Genuin, I have grown from product research into owning strategic customer integrations for partners such as iHeartMedia, TED, McClatchy, and Carlist, improving partner satisfaction through SDK feature expansion, self-serve onboarding, and product development aligned to real user feedback. Most recently, I have been working on-site with iHeartMedia to align with North American business hours and drive integration delivery directly with their teams.

Location

Ahmedabad

AI stack

antigravity

claude code

claude

codex

gemini

notebooklm

Work experience

Product Associate at Genuin, Jan 2025 - Present · 1 yr 9 mos, Ahmedabad, Gujarat, India, - Drove cross-functional execution of product roadmap. - Converted user feedback into actionable product requirements. - Coordinated sprints with Design and Engineering teams. - Analyzed user journeys and ran experiments to boost retention. - Planned go-to-market strategies with Marketing and CS teams. - Managed creator/community feedback for rapid iterations. - Conducted competitor and market analysis. - Shared roadmaps, progress, and OKRs with leadership. - Collaborated on SDK feature expansion, improving partner NPS by +18 points.

Implementation Manager at Genuin, Jan 2024 - Dec 2024 · 1 yr, India, - Developed comprehensive product documentation for stakeholders. - UAT - Assembled and delivered iOS / Android app SDK demos for clients. - Analyzed sales team feedback to enhance product development. - Conducted consumer persona research for user-centric design. - Validating features being the 1st User. - Maintained effective communication with stakeholders.

UX Researcher at Genuin, Jun 2023 - Dec 2023 · 7 mos, India, - Curated and created content aligned with brand vision. - Conducted research on AI tools and architectures. - Led user traction campaigns and gathered feedback. - Labeled data for training AI models. - Identified and resolved critical product bugs. - Collaborated on marketing strategies for key features. - Analyzed user journeys to enhance retention.

Education

B.Tech in CE, Computer Software Engineering, LJ University

AI-First PM Cohort, Product Management, Airtribe

Public links

github: https://github.com/Devanshushah3012

youtube.com: https://youtube.com/@DevanshuShah-PM

devanshu-shah.netlify.app: https://devanshu-shah.netlify.app/