Devanshu kumar profile photo 1 on Tal

Devanshu kumar

Brand Marketing @Schmooze || Campaign || Influencer Marketing || Creator Partnership || Ex Amazon

Bengaluru

3+ years of work experience

Schmooze
Jan 202610 mosPresent

Managed end-to-end brand partnerships, agency coordination, and stakeholder communications and PR, driving successful campaign planning and execution. Developed partnership pitch decks for brands and agencies, showcasing campaign concepts, creator strategies, and value propositions Led social media growth initiatives and identified integrated marketing opportunities across influencers, creators, digital, and offline channels to drive brand awareness, engagement, and user acquisition. Ideated and executed BTL and experimental marketing campaigns to drive awareness and enhance brand visibility, including creative direction and asset planning. Handled campaign follow-ups and performance evaluation, analyzing results to measure impact and optimize future campaigns.
Schmooze
Jan 20251 yrDec 2025

Executed influencer marketing campaigns across Instagram, YouTube, and LinkedIn by collaborating with creators to promote the brand and drive app downloads. Managed partnerships with agencies and brands, negotiating commercials and deliverables with creators to optimize campaign efficiency and ROI. Handled influencer campaign budgets with a maximum ticket size of 25 lakh, overseeing end-to-end planning, execution, and performance tracking. Drove user acquisition by contributing over 72,000 new users to the Schmooze app through influencer marketing, creator partnerships, and performance-led campaigns. Tracked and optimized key performance metrics, including ROI, CAC, and CVR, to improve campaign efficiency and user acquisition. Led influencer marketing campaigns across North and South India, executing region-specific creator strategies to maximize reach and engagement. Led end to end campaign amplification across X (Twitter), Instagram, and LinkedIn, managing execution, coordination, and rollout. Handled campaign follow-ups and performance evaluation, analyzing results to measure impact and optimize future campaigns. Led creative briefing, content reviews, and approvals, ensuring alignment with brand guidelines and campaign objectives. Lead and manage a team of 24 Meme Officers responsible for curating top-performing memes across all social media platforms. Ensure meme quality control by reviewing every piece of content for humor, engagement potential, platform suitability, and alignment with brand guidelines. Conduct training and knowledge sessions to educate Meme Officers on evolving trends, meme culture, youth psychology, and internet communication.
WLDD Private Limited
Dec 20231 yr 1 moDec 2024

Bengaluru

• Spearheaded the creative strategy and execution of marketing campaigns for top-tier brands including Amazon Prime, Rapido, Meesho, Jio Cinema, Durex, Veera Browser, Spotify, OnePlus, and Xiaomi. • Collaborated with influencers to develop engaging creative concepts and scripts for Instagram and YouTube campaigns, driving brand awareness and app downloads. • Managed end-to-end in-house influencer marketing campaigns, partnering with clients to align on brand guidelines, campaign objectives, messaging, and content execution. Led creative strategy • Managed and executed Meesho’s social media strategy across multiple platforms, including Facebook, Instagram and Snapchat • Created and implemented content strategies for digital and social media platforms, increasing online engagement and follower growth. • Partnered with cross-functional teams to deliver integrated marketing campaigns that leveraged multiple touchpoints, including digital, print, and experiential channels. • Collaborated with cross-functional teams, including designers and copywriters, to ensure seamless execution of strategic brand initiatives. • Expanded brand reach and online presence by developing engaging social media content that resonated with target audiences. • Monitor campaign performance, providing insights and adjustments to optimize outcomes and achieve KPIs. • Collaborated with cross-functional teams, including designers and copywriters, to ensure seamless execution of strategic brand initiatives. • Increased client engagement by creating visually compelling presentations and pitch decks to communicate creative strategies effectively. • Led brainstorming sessions that encouraged open dialogue among team members and resulted in fresh ideas for ground breaking creative concepts. • Worked with creative teams to develop concept designs for campaigns that resonated with target audiences. • Implemented strategies for promoting campaigns on social media.
Amazon
Oct 20221 yr 1 moOct 2023

Hyderabad, Telangana, India

• Collaborate with content teams to create, edit, and update product descriptions, marketing copy, and other digital content for Amazon's e-commerce platform. • Work with cross-functional teams including marketing, merchandising, and design to develop content that aligns with Amazon's branding and customer needs. • Assist with the creation of promotional content and campaigns, supporting seasonal marketing initiatives and product launches. • Managed content calendars and coordinated the production of high-quality written and visual content for the company’s social media platforms. • Provide feedback to product teams regarding content needs, helping to develop content strategies for new product categories and brands.

Devanshu’s AI Stack

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Cerebras
Cerebras
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Education

Acharya

BCA, Computer Programming, Specific Applications

Acharya

20193 yrs2022
Kolhan University Chaibasa

PUC, Mathematics and Computer Science

Kolhan University Chaibasa

20162 yrs2018

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Headline

Brand Marketing @Schmooze || Campaign || Influencer Marketing || Creator Partnership || Ex Amazon

About

Marketing professional with 3.6 years of experience in influencer marketing, brand partnerships, social media management, and content marketing. Skilled in executing end-to-end campaigns across Instagram, YouTube, LinkedIn, and X, managing creator relationships, negotiating partnerships, and driving brand awareness, engagement, and user growth through content-led and influencer-driven campaigns. Experienced in campaign strategy, performance analysis, community management, and cross-functional collaboration.

Location

Bengaluru

AI stack

hugging face

Cerebras

tl;dv

Work experience

Senior Associate - Influencer and Brand Marketing at Schmooze, Jan 2026 - Present · 10 mos, Managed end-to-end brand partnerships, agency coordination, and stakeholder communications and PR, driving successful campaign planning and execution. Developed partnership pitch decks for brands and agencies, showcasing campaign concepts, creator strategies, and value propositions Led social media growth initiatives and identified integrated marketing opportunities across influencers, creators, digital, and offline channels to drive brand awareness, engagement, and user acquisition. Ideated and executed BTL and experimental marketing campaigns to drive awareness and enhance brand visibility, including creative direction and asset planning. Handled campaign follow-ups and performance evaluation, analyzing results to measure impact and optimize future campaigns.

Creator Partnerships and Influencer Marketing at Schmooze, Jan 2025 - Dec 2025 · 1 yr, Executed influencer marketing campaigns across Instagram, YouTube, and LinkedIn by collaborating with creators to promote the brand and drive app downloads. Managed partnerships with agencies and brands, negotiating commercials and deliverables with creators to optimize campaign efficiency and ROI. Handled influencer campaign budgets with a maximum ticket size of 25 lakh, overseeing end-to-end planning, execution, and performance tracking. Drove user acquisition by contributing over 72,000 new users to the Schmooze app through influencer marketing, creator partnerships, and performance-led campaigns. Tracked and optimized key performance metrics, including ROI, CAC, and CVR, to improve campaign efficiency and user acquisition. Led influencer marketing campaigns across North and South India, executing region-specific creator strategies to maximize reach and engagement. Led end to end campaign amplification across X (Twitter), Instagram, and LinkedIn, managing execution, coordination, and rollout. Handled campaign follow-ups and performance evaluation, analyzing results to measure impact and optimize future campaigns. Led creative briefing, content reviews, and approvals, ensuring alignment with brand guidelines and campaign objectives. Lead and manage a team of 24 Meme Officers responsible for curating top-performing memes across all social media platforms. Ensure meme quality control by reviewing every piece of content for humor, engagement potential, platform suitability, and alignment with brand guidelines. Conduct training and knowledge sessions to educate Meme Officers on evolving trends, meme culture, youth psychology, and internet communication.

Creative Strategist - Influencer & Brand at WLDD Private Limited, Dec 2023 - Dec 2024 · 1 yr 1 mo, Bengaluru, • Spearheaded the creative strategy and execution of marketing campaigns for top-tier brands including Amazon Prime, Rapido, Meesho, Jio Cinema, Durex, Veera Browser, Spotify, OnePlus, and Xiaomi. • Collaborated with influencers to develop engaging creative concepts and scripts for Instagram and YouTube campaigns, driving brand awareness and app downloads. • Managed end-to-end in-house influencer marketing campaigns, partnering with clients to align on brand guidelines, campaign objectives, messaging, and content execution. Led creative strategy • Managed and executed Meesho’s social media strategy across multiple platforms, including Facebook, Instagram and Snapchat • Created and implemented content strategies for digital and social media platforms, increasing online engagement and follower growth. • Partnered with cross-functional teams to deliver integrated marketing campaigns that leveraged multiple touchpoints, including digital, print, and experiential channels. • Collaborated with cross-functional teams, including designers and copywriters, to ensure seamless execution of strategic brand initiatives. • Expanded brand reach and online presence by developing engaging social media content that resonated with target audiences. • Monitor campaign performance, providing insights and adjustments to optimize outcomes and achieve KPIs. • Collaborated with cross-functional teams, including designers and copywriters, to ensure seamless execution of strategic brand initiatives. • Increased client engagement by creating visually compelling presentations and pitch decks to communicate creative strategies effectively. • Led brainstorming sessions that encouraged open dialogue among team members and resulted in fresh ideas for ground breaking creative concepts. • Worked with creative teams to develop concept designs for campaigns that resonated with target audiences. • Implemented strategies for promoting campaigns on social media.

Digital Content Associate at Amazon, Oct 2022 - Oct 2023 · 1 yr 1 mo, Hyderabad, Telangana, India, • Collaborate with content teams to create, edit, and update product descriptions, marketing copy, and other digital content for Amazon's e-commerce platform. • Work with cross-functional teams including marketing, merchandising, and design to develop content that aligns with Amazon's branding and customer needs. • Assist with the creation of promotional content and campaigns, supporting seasonal marketing initiatives and product launches. • Managed content calendars and coordinated the production of high-quality written and visual content for the company’s social media platforms. • Provide feedback to product teams regarding content needs, helping to develop content strategies for new product categories and brands.

Education

BCA, Computer Programming, Specific Applications, Acharya

PUC, Mathematics and Computer Science, Kolhan University Chaibasa

Public links

oldschoolguy.my.canva.site: https://oldschoolguy.my.canva.site/devanshu-kumar