Devanshi Shah on Tal
Headline
Axis AMC | WeSchool PGDM’24 - Marketing
About
I’m a marketing professional with experience in digital campaigns, B2B2C engagement, and relationship-driven communication within the financial services industry. Currently working as a Deputy Manager at Axis AMC, I work on digital outreach initiatives, distributor engagement campaigns, and multi-channel communication strategies across platforms like email, WhatsApp, SMS, and social media. My role involves driving engagement, strengthening partner relationships, and contributing to business growth through strategic communication and digital-first thinking. What interests me most about marketing is the psychology behind consumer decisions — understanding what captures attention, builds trust, influences behaviour, and creates long-term brand recall. I enjoy exploring the intersection of marketing, storytelling, creativity, culture, and human behaviour. Over time, I’ve developed a strong interest in: • Brand Marketing • Consumer Behaviour • Content & Storytelling • Digital Campaign Strategy • Creative Communication • Growth & Engagement Marketing Alongside my professional journey, I’m also building my personal brand through content, storytelling, and creative exploration around marketing, culture, life, and self-expression. I’m particularly excited by opportunities that combine strategic thinking with creativity — where ideas, communication, and consumer understanding come together to build meaningful brand experiences. I believe impactful marketing is not just about visibility; it’s about creating relevance, emotional connection, and lasting impressions.
AI stack
cursor
opencode
claudecode
Work experience
Deputy Manager at Axis Mutual Fund, May 2024 - Aug 2025 · 1 yr 4 mos, Mumbai, Maharashtra, India
Digital Marketing and Sales Intern at Satianu- Fragrances And Aromatherapy Products, May 2023 - Jun 2023 · 2 mos, Mumbai, Maharashtra, India
Creative Team Member at SAMVAD WeSchool, Nov 2022 - Jan 2024 · 1 yr 3 mos, Mumbai, Maharashtra, India
Management Committee Member at Welingkar Institute of Management, Sep 2022 - Apr 2024 · 1 yr 8 mos, Mumbai, Maharashtra, India
Digital Marketing Executive at Pandit Ventures Private Limited, Jul 2020 - Jun 2021 · 1 yr, Ahmedabad, Gujarat, India
Education
PGDM, Business Administration and Management, General, Welingkar Institute of Management
PPADM, Digital Marketing, Ahmedabad School of Digital Marketing
